LinkedIn For Recruitment Strategic Search Framework
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Transcript of LinkedIn For Recruitment Strategic Search Framework
www.LinkedInLeaders.co.uk
Cracking The Recruitment LinkedIn Code7 Point Strategic Search
Framework
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Total Blueprint Recruitment Power Strategy
Strategic Search Framework
Company BrandingFramework
Profile Optimisation Framework
The Total Blueprint 3 Point Framework
www.LinkedInLeaders.co.uk
Framework
• What is LinkedIn and How to Search • 7 Step Search Strategies • Diver
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What Is LinkedIn?
• 90 Million Profiles• 600,000+ in UK• Free access• Built on Connections
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LinkedIn Profile
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7 Search Strategies Framework
1. Standard Search2. Advanced Search3. Secret Search Tips4. Using Search Engines with LinkedIn5. X-RAY Search6. Proximity Search7. Google Alerts
Strategic Search Framework
Standard Search Advanced Search
Secret Search Tips
Search Engines Search with LinkedIn
X-RAY search
Proximity Search
Google Alerts
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Strategic Search Framework
Standard Search Advanced Search
Secret Search Tips
Search Engines Search with LinkedIn
X-RAY search
Proximity Search
Google Alerts
7 Search Strategies Framework
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Search Strategy 1Quick Search
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How to Search In LinkedIn Enter Search
String here e.g. “Software
Engineer”
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www.LinkedInLeaders.co.uk
Search Strategy 2Advanced
Search
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Refine/Advanced SearchRefine Search
e.g. “Location, Company,
Relationship, Job Title etc”
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www.LinkedInLeaders.co.uk
Search Strategy 3Secret Search
Tips
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Secret Search Tips
• You can search for persons who have joined in the past month, week and day
By entering “joined:m “ for month“joined:w” for week“joined:d” for day
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How to find out a 3rd levelConnection’s Full Name
Step 3: Mouseover Forename
Step 2: Click get introduced through
a connection
Step 1: View their Profile
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www.LinkedInLeaders.co.uk
Search Strategy 4Using Search
Engines With LinkedIn
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LinkedIn Creates Public Profiles
You can also find out 3rd level connections details with the help of Search Engines
1. Copy a string of text from the connections profile e.g. Their summary
2. Paste it into Bing and Search
3. Bing will present a result with a link to that specific connections LinkedIn profile, but also disclosing their full name, twitter and Facebook account details and more.
Advantages of LinkedIn and Search Engines
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www.LinkedInLeaders.co.uk
Search Strategy 5X-RAY Search
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•Using A Search Engine to Search A Specific website (Operators)
•Finding Valuable Information
•Search Engine Comparison
•How to Quickly and Effectively read your results
X-RAY Search
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Search Engines Displays to Many IRRELEVANT Results
How To Make Results RELEVANT
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Refine the search by:
• Website• Country• Topic
You Can Refine The Search Engine by the Use of Operators
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If you want to search the LinkedIn Website but you only want UK connections with relevance to Java
Enter this string to Google “site: uk linkedin.com java “
Enter the same search without the “site:” operator
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• Google will require you to select the tab
• Where Yahoo and Bing will automatically present you with only the relevant results
•Bing presents more accurate results when searching LinkedIn compared to Google and Yahoo
•Bing’s results list may be half the number of links than Google BUT they are relevant
Search Engine Comparison
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How to Read Your Results
•Public Profile
•Company Profile
•Directory Profile
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For Example: If you only want to view results which are only public then enter the following string to the search PUBLIC PROFILES
“site: site:linkedin.com uk linkedin.com java inurl:public”
Or to view results which do not contain a specific profile just ADD – in front of URL
“site: site:linkedin.com uk linkedin.com java -inurl:public”
In URL OperatorWith the use of “inurl” Operator
you can refineYour search EVEN MORE
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• If you WANT to find something then use the “inurl:”
•If you DON’T WANT to find something use the “-inurl:”
WHY Use These Operators
What is a URL?
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Easy way to find if someone is a member of a particular group or company or if a KEYWORD or PHRASE appears in their profile is to enter the
specific word or phrase in speech marks.
This will return a result of all LinkedIn profiles in the UK which has a connection to “London We
Developers” Group
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www.LinkedInLeaders.co.uk
Search Strategy 6Proximity
Search
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•Allows you to search profiles where two or more separately matching term occurrences are within a specified distance.
•This can be helpful if you wish find persons of a particular position in a company, for example a Director
•“site:linkedin.com uk current near: 4 director”
Proximity Search
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www.LinkedInLeaders.co.uk
Search Strategy 7Google Alerts
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• A system which alerts you automatically when someone else appears, via Email.
• You enter your specific search string
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www.LinkedInLeaders.co.uk
Advantages of X-RAY Search
•It allows more specific searches•LinkedIn limits results to 100•LinkedIn search presents results of people who you are connected with first•From a recruitment point of view, you want to find people who you are not currently connected with
Advantages of LinkedIn Searches
•Join Operator
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•Extract Information from Search Engines Automatically to a Excel Spreadsheet
•Broadlook Diver extracts the contact information out of the search engine results of Google, Yahoo,AltaVista and Bing searches.
•Reducing the time spent pouring through results.
•Use your own search query strings
•Find contacts, resumes, companies, emails and phone numbers quickly and easily using basic search methodology
Extra Tools
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7 Search Strategies Framework
1. Standard Search2. Advanced Search3. Secret Search Tips4. Using Search Engines with LinkedIn5. X-RAY Search6. Proximity Search7. Google Alerts
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Standard Search
Advanced Search
Recent Joined Members Search
Using Search Engines with
X-RAY Search
Exploit The Use of
Operators
Strategic Search Flow
Chart
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Total Blueprint Recruitment Power Strategy
Strategic Search Framework
Company BrandingFramework
Profile Optimisation Framework
The Total Blueprint 3 Point Framework