LinkedIn Search Engine Optimization (SEO)!
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Search Engine Optimization (SEO) with LinkedIn!
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Transcript of LinkedIn Search Engine Optimization (SEO)!
Search Engine Optimization (SEO) with LinkedIn!
• The worlds largest networking & marketing hub for professionals on the internet
• 200 million users @ the start of 2013
• If LinkedIn were a country, it would be the 5th largest country in the WORLD by population!
• But there is more….
Why You Should Care About LinkedIn
• LinkedIn allows you the opportunity to connect your craft with a global buyers market in ways never before possible!!!
What you May not Know…
• LinkedIn is now the Google for employers– First and potentially only destination for finding great
candidates– The trend is growing very rapidly
Why You Should Care About LinkedIn
• “Multiple streams of employment opportunity!” – Corporations– Headhunters – Small Businesses– Government– Nonprofits
Start with the “Why” before “The What” (Tactics)
Job
Career
Calling
Money
Movement
Meaning
Start with the “Why” before “The What” (Tactics)
Money (Job)
MoneyMovement
(Career)
Meaning(Calling) All 3 are possible;
LinkedIn is a great tool to help achieve this desired outcome.
With LinkedIn, You Are The Product
Realize: With LinkedIn you are the product!
Decide: Who your customers are; understand their needs/desires deeply
Take Action: Develop a strategy to target your customers effectively
Where Do I Start With LinkedIn?
If you don’t have a profile; create one!
Beginners Guide 21 Steps to the Perfect Profile
1 2*CLICK*
Where Do I Start With LinkedIn?
“Complete” your profile and start connecting!
Top LinkedIn SEO Tactics1.) Claim your vanity URL ASAP
- Time investment = 2 minutes
Top LinkedIn SEO TacticsBonus: Once you have created your custom URL,
make sure to immediately include the link in your email signature and social media
“Hi Arricka!
Thanks again for inviting me to present the other night. I have attached the presentation to this email, please feel free to forward to anyone who may be interested. Thanks!
Nate Bredeweg | ~ LinkedIn ~ | www.natebredeweg.com | (803) 665-1779 | [email protected]”
Top LinkedIn SEO Tactics2.) The “Other Website Option” Keyword Strategy
- Time investment = 1-2 hours
Top LinkedIn SEO Tactics3.) “Headline” optimization – the elevator pitch
- Time investment = 2 minutes
Example: “Technical Writer | Fortune 50 Experience | Project Manager’s Best Friend!”
Top LinkedIn SEO Tactics4.) Keyword-Rich “Summary” Section
- Time investment = Ongoing
- You get 2000 character to represent your product (you)- Use lots of keywords to attract your target client/customer- Tell stories (everyone loves a great story!)
“The Project Manager said “WOW!!”: I designed a series of high quality process and procedure documents using Adobe Professional for a Fortune 500 client.”
Example - A Tech-Writer might say:
Example - A Technical Release Manager might say:
“I managed the successful implementation of a 300K agile iPhone application release for my customer!
RESUMEX
Top LinkedIn SEO Tactics5.) Add “Skills”
Request “Endorsements” from your Network
Join “Groups” (Strategically)
“Follow” companies (Strategically)
Top LinkedIn SEO Tactics
• BONUS: Select an EXCELLENT profile photo: you only get one so “choose wisely!”– With LinkedIn first impressions matter– Take the time to have your profile photo professionally
done
Don’t Forget…
• A little upfront work with you LinkedIn profile will pay dividends with
• “Multiple streams of employment opportunity!”
