Linkedin Analytics Report Year 2020 - Oct

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© 2018 Panduit Corp. All Rights Reserved.

Linkedin Analytics Report

Year 2020 - Oct

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Linkedin Analytics Report 2020-Oct:

• LI Followers Growth

• LI Visitors Performance

• LI Engagement Performance

• Top Performing Post

• Linkedin Traffic to Panduit.com

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Linkedin – Follower Growth 2020-OctReport as of 03 Nov 2020

• Total number of Linkedin followers were constantly increased since Jan 2020.

• The peak was during the week of 19 Apr 2020 when we promoted our Edge Computing and Cable

Cleats Webinar on Linkedin.

Followers on

Jan 2020:

4,739

Followers on

31 Oct 2020:

5,257Growth Rate

+11%

* Data from OktoPost

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Linkedin – New Follower Growth 2020-OctReport as of 03 Nov 2020

Highest number of new followers gained in Linkedin Page was during the week of 19 – 25 Apr 2020

when we promoted our Edge Computing Webinar and Cable Cleats Webinar for registration.

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Linkedin – Follower Demographic 2020-OctReport as of 03 Nov 2020

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Linkedin – Visitors Performance 2020-OctReport as of 03 Nov 2020

• Highest visitors to Linkedin Page during the week of 19 Apr 2020 when we promoted Edge

Computing Webinar and Cable Cleats Webinar to drive registration.

• Majority of the page views were generated via mobile devices.

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Linkedin – Visitor Demographic 2020-OctReport as of 03 Nov 2020

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Linkedin – Engagement Performance 2020-OctReport as of 03 Nov 2020

Highest impressions was generated during the week of 19 Apr 2020 when we promoted Edge

Computing Webinar and Cable Cleats Webinar to drive registration. The second highest impressions

was generated during the August month when we promoted The Future of WiFi Webinar in India.

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Highest Engagement rate was generated during the month of May as we’ve activated “APAC Installer

Expansion Campaign” via paid ads to drive Lead generation within Singapore’s low-voltage (LV)

installers community. You may find the detailed report here.

https://panduit-my.sharepoint.com/:b:/p/sgp-akyc/EQpCDiKCicBAvNcwoF3eLf4Bwc0tHUG9d2Uk0VbHckghyQ?e=zajLug

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Highest Shares was generated during the month of Sep and Oct as we have brand campaign running

in India to celebrate #PanduitIndia22years via Linkedin. We encourage people to like and share our

Linkedin Post on their personal profile with hashtag #PanduitIndia22years and #PanduitIndia. Highest

share will get to win Google Home every month. The campaign will run until end of the year.

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Linkedin – Highest Impressions Post 2020-Oct Report as of 03 Nov 2020

Date Published: 02 Oct 2020

Total Reach: 1,004

Total Clicks: 19 (1.89%)

Engagement Rate: 7.27%


Total Reach: 794



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Linkedin – Highest Impressions Post 2020-OctReport as of 03 Nov 2020


Total Reach: 741




Total Reach: 694



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Linkedin – Highest Impressions Post 2020-OctReport as of 03 Nov 2020


Total Reach: 616


Total Video Views: 341



Total Reach: 607



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Linkedin – Highest Engagement Post 2020-OctReport as of 03 Nov 2020


Total Reach: 91




Total Reach: 794



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Total Reach: 264




Total Reach: 469



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Total Reach: 354




Total Reach: 503



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Linkedin – Total Post 2020-OctReport as of 03 Nov 2020

TOTAL POST: 228

Total Impressions in Oct 2020 Total Engagement in Oct 2020 Avg. Engagement Rate in Oct 2020

Total Impressions in Sep 2020 Total Engagement in Sep 2020 Avg. Engagement Rate in Sep 2020

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Linkedin Traffic to Panduit.com siteReport as of 03 Nov 2020

Linkedin

traffic

Dec

2019Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020

Aug

2020

Sep

2020

Oct

2020

MoM

Differenc

e

Page Views 26 16 16 24 562 226 72 46 86 69 50 -28%

Visits 17 14 12 20 447 88 40 35 74 59 34 -42%

Unique

Visitors17 13 12 20 431 86 37 31 66 53 32 -40%

Avg. Time

Spent1m 05s 43s 1m 36s 1m 48s 4m 40s 4m 24s 9m 28s 2m 56s 3m 39s 2m 20s 3m 22s +44%

Bounce

Rate71% 64% 67% 80% 88% 49% 80% 80% 67% 71% 66% -5%

Search Engine

51%

Type/Bookmarked

41%

Other Websites

4%Social

Networks4%

Referral Traffic (Oct 2020)

1. Youtube (83%)

2. Facebook (14%)

3. Linkedin (3%)

Search Engine

41%

Type/Bookmarked

48%

Other Websites

10%

Social Networks

1%

Referral Traffic (Sep 2020)

1. Youtube (84%)

2. Facebook (14%)

3. Linkedin (2%)

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Linkedin Traffic to Panduit.com (as of Oct 2020)Report as of 03 Nov 2020

The main APAC campaign that drive traffic via Linkedin to panduit.com is “APAC Social Media Post”

campaign and “octopost-enterprise – the right infrastructure matters”

Linkedin Analytics Report Year 2020 - Oct

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