Leveraging the Power

of LinkedIn to Find and Get a Job

Jean L. Serio, CPCSocial Media Marketing Strategist -

LinkedIn Expert

10 Things You Don’t Know About LinkedIn That Can Cost You a Job

LinkedIn Stats - 2014

* 300 million members on LinkedIn

* 20 Million - Average daily candidate views by recruiters, HR pros and companies hiring

94% of recruiters (says a recent *JobVite survey) tap into LinkedIn to find

qualified candidates

* 92% have hired through LinkedIn(*JobVite top recruiter research company)

1. Recruiters now focus on building their own talent pool

using LinkedIn

* Across industries, there is near-universal adoption of social recruiting.* LinkedIn Profiles give recruiters more confidence in a candidate’s professional and cultural fit. * The highest-rated candidates are sourced through referrals, LinkedIn and corporate career sites.* To succeed in today’s fiercely competitive market, recruiters are appealing to candidates’ individual job preference, offering more benefits.

On LinkedIn, Companies are Hiring a Wide Variety of Experienced Individuals

* Mobile Development * Cloud Computing * Recruiting * PR / Communications

* Data Engineering / Data Warehousing * Health * Statistical Analysis and Mining

* Software Engineering Management * Strategy and Strategic Planning * Middleware Integration and Software * Business Intelligence

2. LinkedIn’s Alumni Groups is a Top Tool to Help Connect Graduates, of all ages, to Jobs

With Leading Companies

With LinkedIn’s Alumni Groups you can:

1. Connect with alumni in fields you want to work.2. Get introductions to CEO’s, Presidents, Directors, for example.3. Email other group members regarding your job search.4. Find jobs in the ‘jobs posted’ section / or listed by other alumni.5. Market yourself by posting info on a job wanted.

Alumni Groups List:

* Most popular companies fellow alumni work for * Fields in which they work * Current jobs * Where they live * Emails & Connection Info * And more.

3. LinkedIn Has 10 Job Groups With Job Search Info, Job Leads, Job Connections

Members of Job Groups aren’t just searchers they include thousands of –

• Recruiters

• HR pros

• Companies hiring

Who offer job info, tips, helpful strategies for interviewing and getting a job, for example. They post info on available jobs.

4. Follow and Connect with

Recruiters and HR Pros

Here’s just a few things you’ll discover when you Join and Follow Recruiters and HR Pros:

• The best strategies for applying for a job with their company

• Tips for interviewing that get you hired

• Connect with them on LinkedIn and be first to get job posting info.

• Follow them and gather info about them and their company so you’re prepared for an interview.

• Connect with them and they’ll likely share job referrals.

• Connect with them and they’ll refer you to others who can help you get a job or with your job search.

5. Little Known LinkedIn Fact: LinkedIn Has a Talent Division

for Recruiters, HR Pros and Hiring Companies

This division provides Recruiters, HR Pros, and Companies looking to hire, lists of member Profiles of those in the industry or profession - or looking to change to a profession – who are, or may be, potential candidates for jobs they’re hiring for.

They have 24/7 access to these member Profiles. And can personally email a potential candidate or email them via LinkedIn.

6. Your LinkedIn Profile Can Be Seen By Hundreds of Thousands – Even Millions –

Of People and Companies Daily

• Depending upon the total number of your connections, and how active you are, your LinkedIn Profile Summary is freely marketed by LinkedIn to hundreds of thousands, even millions, daily.

• A link to your LinkedIn Profile will be listed on Google, and other top search engines. Providing you more free marketing and freedom to be found by companies wanting your expertise, yet not currently members of LinkedIn.

• Each time you Update your Profile Summary a new link is sent to Google and other top search engines - Add new job info, education, experience.

•

In emails to group members, LinkedIn states your name and group you made the comment in. For example:

Friends of LinkedIn Group: Jean L. Serio commented on Rene Zung’s comment on her discussion: “12 Tips for Raising Your Visibility on LinkedIn”.

7. Each time you comment or start a Group discussion, it’s emailed to to all members in the group who request

notification. This keeps you top of mind – visible.

8. LinkedIn Allows You to Add Video, Audio and Slideshare Presentations to

Your Profile to Show Your Expertise

1.8 Million Words - "The value of one minute of video", says Dr. James McQuivey of Forrester Research.

90% of Recruiters and HR pros will view the video of a potential candidate, says JobVite

75% - Percent of executives who told Forbes they watch work-related videos, and will view vids of job seekers who send them.

59% -According to Forbes Insight, that’s the percentage of Sr. Execs who prefer video to text.

9. LinkedIn Profiles With Recommendations and Endorsements Help People Get

Hired Faster

10. Old Style Resumes Are Out – Profiles are In Say Recruiters. Plus Recruiters & HR People Expect You

to Have a LinkedIn Profile.

According to a recent study released by The Ladders job-matching service – “Recruiters spend an average of 6 seconds reviewing an individual resume”.

** Says recruiter.com – “It’s critical for applicants to stick with only the most significant experiences and background info.

** “Recruiters are too busy. And won’t read every last detail of an old style resume”, says Career Builder. Today they’re partial to the Profile Summary style utilized on LinkedIn. This quickly fleshes out your background, covering necessary facts and expertise in an engaging way. Keeping them interested and willing to read the entire Profile; and more likely to call you. Plus recruiters expect you to have a solid LinkedIn Profile.

Jean L. Serio, CPC

Jean Is a recognized LinkedIn Expert, Social Media and Content Marketing Consultant and Coach. Through her

coaching and consulting programs along with live Workshops, Teleseminars and Webinars - covering everything from the

Fundamentals to advanced LinkedIn and social media marketing training - Jean has worked with thousands of entrepreneurs and business owners. Including training, consulting and coaching in social content development,

planning, strategizing and marketing. 

Resources:

* jobvite.com* theladders.com* Pew Research* recruiter.com* linkedin.com* careerbuilder.com* harvardbusinessreview* ‘7 Ways to Make LinkedIn Help You Find a Jobhttp://www.forbes.com/sites/susanadams/2013/04/25/7-ways-to-make-linkedin-help-you-find-a-job/?goback=.gde_1905643_member_235622396* Robert Half International* Forrester Research

Here’s just a few things the ‘Linked Into Marketing DIY Blueprint’ covers:

*LinkedIn Pro Profile Summary Tips Set Up* Keyword Tips to Pump up Your Visibility

*  Marketing Goals Blueprint * Your Marketing Mind Map

*25 Little Known Ways to Leverage LI Groups to Market Yourself or Your Biz

* 15 Ways to Find a Job Using LinkedIn * 12 Tips for Raising Your Visibility

And much more!

Info: http://snipurl.com/27aosqd