Are you LinkedIn?
description
Transcript of Are you LinkedIn?
Are You LinkedIn?
Your Address Book On Steroids
Your Address on Steroids
• Over 100 million users - 44 million in US• 60% male• Most users working for companies with over 1000
employees • Highest proportion are active in high tech, finance
& manufacturing• LinkedIn used by 69 of the Fortune 100
companies
It is Free to Join
Completing Your Profile
Tips to Complete Your Profile
• Work, school and associations experience• Accomplishments not just titles• Professional photo• Links to social media, blog & website• Customize your profile URL• Content is searchable, consider links, tags
and anchor text
Network Building
Let LinkedIn Reconnect You
Ask For Introductions
Make a Positive Impression
Updates once or twice a week is sufficient. Make it the MOST interesting thing you are doing this week
Endorsements
Endorsements
•Ask key people to give you a reference
•Return the favor-give endorsements•Monitor them- if you no longer want to be associated with the endorser remove from your profile
Promote Events
LinkedIn Answers
Using LinkedIN Answers
• Establish yourself as a thought leader/expert• Get noticed by asking and answering• Search key topics• Ask poignant questions• Answer questions if you are SURE of the answer – In regulated industries, be sure to check before answering
• The more you answer the more you will be noticed
Groups
LinkedIn for Lead Generation
• Similar to Facebook and adwords
• Good for both hiring and selling
• Cost per click structure• Choose budget, timeframe
and demographic target
Why LinkedIn?
Responsive Web Site
Resize for Device
Simplicity
Strong Visuals
• Elegant Theme Standard Gallery• Next Gen Gallery• Categories• Portfolio
Videos
• Load to YouTube• Embed in Your Site -
http://www.roundpeg.biz/2011/10/social-media-strategy-and-budget/
Branded Social Media
Forms:
• Schedule Appointment - • Contact
Clear Calls to Action
Smaller Logos
• http://www.spinweb.net/• http://www.roundpeg.biz• http://www.elegantthemes.com/gallery/• http://www.studiopress.com/themes
Balancing Brand & Avatar
Maps and Locators
• aegoals.com/distributors• fiveguys.com