Linked In Savvy Presentation Master Rev4 28 10
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Transcript of Linked In Savvy Presentation Master Rev4 28 10
Brand Management – Marketing - Public Relations - Project Management
Work with our clients to build their brands in the US.
Design programs that meet needs and budgets.
Become a seamless extension of each client.
Be true to our name … Savvy.
We have been in your shoes.
We were executives in the spirits industry for ten years.
We know what it takes to build brands without wasting money.
From POS providers to mixologists, we know who can help.
Experienced in 50 states, we can advise on markets and distributors.
Savvy is passionate about its clients and the work we do for them.
Your success is our success, and we know it. Savvy can provide:
Brand
ManagementMarketing
Project
Management
Public
Relations
Plans and Budgets – Markets and Distributors – Sales Support
Plans and
Budgets
Brand positioning
Developing brand financial plans
Setting brand growth targets
Developing budgets for COGs
Optimizing sources of supply
Creating sales programs
Providing sales support
Savvy can provide a
wide spectrum of
planning and
budgeting services.
These include
developing and/or
overseeing any or all
of the following:
Markets and
Distributors
Market selection and sequencing
Routes to market
Appropriate distributors
Distributor Presentations
Sales Force meetings
Follow-up with distributors
Tools for sales force
With experience in all
50 states, Savvy can
provide advice on
markets and
distributors.
Sales Support
Performance in other markets
Best practices
Dissemination of relevant PR
Sales promotional incentives
Sales support activities
Presentation for holiday shows
Trade shows and competitions
Savvy can provide on-
going support to your
distributors and their
sales force to enhance
brand awareness and
sales performance.
POS Material – Websites – Advertising – Bottle and Packaging
Point of Sale
Material
Savvy works with its
clients to make sure
that the basic POS
material such as sell
sheets, table tents,
shelf talkers and case
cards are
professional.
We have the
experience to get POS
at best prices and to
arrange logistics.
Point of Sale
Material
We can also develop a
wide array of
additional POS.
Website
The internet is
increasingly the
primary source of
information for
distributors, retailers,
consumers and press.
Savvy has the ability
to oversee website
construction and
enhance it as a brand
grows.
Trade
Advertising
There is a time for
everything. And Savvy
will help you decide
when the time is right
for advertising.
A base level of trade
advertising provides
brand exposure,
builds distributor and
retailer confidence,
and often helps
engender editorial
coverage.
Consumer
Advertising
Consumer advertising
follows after a base of
distributor support
and retail placements
have been achieved in
a given market.
Savvy works with its
clients on budgets
that are sensible and
strives to get the best
results within those
budgets.
Bottle design and packaging are critically important.
Bottle and package design can run the gamut:
Relabeling
Redressing
New bottle
Savvy can manage any type of project by:
Creating design briefs
Advising on appropriate designers
Overseeing the design process
Advising on federal and state compliance
Coordinating production
Trade and Consumer Press – Events and Sponsorships – Social Media
Public relations is a cost-effective way to keep brands
top-of-mind with distributors, retailers and consumers.
Editorial is a knowledgeable, independent third party
affirmation of the brand.
Ten years’ experience building relationships with the
trade and consumer spirits press gives Savvy an edge
over other public relations agencies.
The people at Savvy have obtained literally thousands of
articles or mentions for brands. To buy a comparable
amount of ink through advertising would cost millions of
dollars.
Trade
Press
Savvy has close
relations with most of
the spirits journalists
who write for trade
press.
We have obtained
favorable coverage for
brands in virtually all
media outlets
directed toward the
trade.
Consumer
Press
Savvy also has close
relations with many
spirits journalists who
write for consumer
press and has
obtained favorable
coverage in many
publications.
In addition to
traditional print,
newsletters, blogs,
and on-line journalism
are increasingly
important.
Events and
Sponsorships
Savvy has developed
the connections
necessary to have its
brands showcased at
prominent events.
Savvy also can obtain
high-profile
sponsorship
opportunities for our
clients, often at
surprisingly moderate
cost.
GQ Event at
Bloomingdale’s30th Annual
News & Documentary
Emmy Awards
Social
Media
The internet is a very
important source of
information. Whether
it is a website,
Facebook, Twitter or
blogs, Savvy can help
you build brand
awareness through
social media.
Client’s Facebook page with over 1,000 fans
Develop and Manage Budgets and Timelines
Develop Budgets
and Timelines
Developing annual Sales and Marketing budgets based on projected sales
Negotiating with liquid and packaging suppliers to reduce COGS
Setting timelines for repackaging projects and managing them
Coordinating creative and production to develop and implement ad campaigns
Monitoring distributor and broker performance relative to targets
Developing and staffing promotional events on time and on budget
Advising on capital formation and exit strategies.
Several of Savvy’s
clients look to us to
manage projects from
start to finish for
them.
These include:
Principals – Recommendations – Contact Information
Roseann Sessa – President
Co-founded Castle Brands, a public spirits supplier. Spent ten
years helping to build the company from the ground up. Involved
in all aspects of brand management, marketing, public relations
and project management. Has close working relationships
throughout the spirits industry.
Mark Andrews – Chairman
Founded and ran Castle Brands and now serves as its Chairman.
Has considerable experience in brand building and corporate
finance. Is active with all of Savvy’s clients focusing on brand
positioning, planning and finance. Has an MBA from Harvard.
The Vermont Distilling Company
Drink Pie Liqueurs
Cockspur Rum
Fabulous American Beverages
1921 Tequila
Whiskies of the World
The New York Spirits Awards
The Scotch Malt Whisky Society
YellowPin
“At MHW Ltd., we provide extremely efficient access to the US market for spirits, wine and beer suppliers. Effective public relations and specialized marketing are important attributes to building successful brands. Roseann Sessa is an expert at her craft and we recommend Savvy to any brand supplier.”
John BeaudettePresidentMHW Ltd.
“Savvy’s knowledge of the spirits industry is both broad and deep. Whether for sales and marketing, distribution, packaging or product development, the firm’s principals provide a professional hands-on approach, offering not only the right solution, but one that is tailored to my business and is within my budget.
They have without question taken my company to a whole new level.”
Steve JohnsonPresident & CEOThe Vermont Distilling Co.
“As the developer of an emerging new brand, I cannot overstate the importance of Savvy’s contribution in getting my whiskey to market. They provide essential practical and procedural knowledge, as well as insight, implementation, and thorough guidance throughout every aspect of the spirits business. Savvy’s partnership has helped to create a rock solid foundation for my company and will continue to be instrumental to the success of my brand.”
Paul GoldmanPresidentFabulous American Beverages
“Successfully developing a spirits brand in the competitive American market is extremely challenging. There is an art and a science to it that only a handful of professionals have mastered and amassed a lengthy track records to prove it. Roseann Sessa is one of those rare and extraordinarily gifted people.”
Robert PlotkinSpirits Journalist and JudgeFounder of Bar Media
Roseann Sessa
President
Savvy Drinks LLC
212-336-2172
Office Address:
Savvy Drinks LLC
c/o PBWT
1133 Avenue of the Americas
22nd Floor
New York, New York 10036