Linked in for Students

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Transcript of Linked in for Students

  • 1. American Student Assistance Nancy L. Dube, Principal Dube Consulting http://www.linkedin.com/in/nancyldube 1

2. 2All rights reserved - Dube Consulting 2013 3. 3 What Are the Major Reasons People Use LinkedIn? of people use LinkedIn for marketing have generated business with it 41% 70% of people use LinkedIn for job-hunting to find potential employers 80% of people use LinkedIn for recruiting as a primary tool to find employees All rights reserved - Dube Consulting 2013 4. Overview Optimize your profile Keywords Identify and Leverage Connections Recommendations Job Search Tools 4All rights reserved - Dube Consulting 2013 5. 5 How Can You Make a LinkedIn Profile More Powerful? 1. Add some polish and spark. 2. Add a professional photograph. 3. Upgrade the summary. 4. Give specifics. 5. Add statistics and solutions to problems. 6. Obtain current, enthusiastic recommendations 7. Add content that is relevant to your background, experience, and your career goals. All rights reserved - Dube Consulting 2013 6. Secrets for Getting to the Top of LinkedIns Search Results? 6 Generate a list of keywords: Google Adwords https://adwords.google.com/select.key wordtoolexernal Wordle http://www.wordle.net/ Optimize your profile to 100%. 7. 1st-degree -- Connections are two LinkedIn members in which one has accepted the other's invitation to connect. 2nd-degree -- People who are connected to your 1st-degree connections. 3rd-degree -- People who are connected to your 2nd-degree connections. Fellow members of your LinkedIn Groups -- These people are considered part of your network because you're members of the same group. Out of Network -- LinkedIn members who fall outside of the categories listed above. 7 Understanding LinkedIn Connection All rights reserved - Dube Consulting 2013 8. 8 Ask for Recommendations All rights reserved - Dube Consulting 2013 9. 9 1. Contact members who are in your 2nd or 3rd degree network. 2. Locate the member's profile. 3. "Get introduced through a connection" on the right side of the profile. a. If only one person can make the introduction, the Request an Introduction page will appear. Move your cursor over the arrow next to the Send InMail button and click Get introduced. b. If more than one person can make the introduction, you may choose who you want to make the introduction. Request an Introduction All rights reserved - Dube Consulting 2013 10. 10 4. Enter a subject for your message. Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to. Click Send Request. 5. If the member isn't within your network, you might be able to click the Send InMail link to contact them. Also, if the member is in a shared group with you, you can send a message to them directly. Introduction (Cont) All rights reserved - Dube Consulting 2013 11. 11 Searching for a Job All rights reserved - Dube Consulting 2013 12. 12 Social Media Protocol How You Engage Before you begin engaging with your desired place of employment online, ask yourself these questions: What first impressions are you making with the company? Are you posting possibly inappropriate comments on their pages? Are you engaging with them too often? Are you contributing to the conversation or simply posting to be seen? Are you building a real relationship with the brand or simply begging to be hired? All rights reserved - Dube Consulting 2013 13. 13 Do: Follow up online after applying Connect with the companys social assets Engage appropriately on topics that interest you Build a real relationship with that company Dont: Connect with that companys individual employees social accounts Overstay your welcome Become a pest Disrespect the companys social pages All rights reserved - Dube Consulting 2013 14. 14 What Are Some Tips for Getting More Out of LinkedIn? 1. Find out about events that others are attending. 2. Start a group to generate more contacts 3. Do status updates, share your knowledge, and provide tips 4. Link your profile to Facebook 5. Prepare for encounters with another person (at a meeting or convention, for example) by doing a People search on LinkedIn 6. Use Linked via mobile phoneAll rights reserved - Dube Consulting 2013 15. 15All rights reserved - Dube Consulting 2013