1.Using LinkedIn to Build Your Network and Create the Brand Called You. James McCormack Bridgewater State University Mass Military Marketing

2. SetupYour LinkedInProfile Mass Military Marketing, Inc. 6-2 1.Create Account 2.Edit Profile 3.Add Summary Experience Education 3. 6-3 1.Create Account 2.Edit Profile 3.Add Summary Experience Education 4.Add Connections 5.Build Content Experience Education 4. Add to your LinkedIn Profile Key words Add key words about your SKAs Company Website URL Add your website/company web Add your blog Add Twitter handle Claim unique URL on LinkedIn Default www.linkedin.com/pub/user-name/40/206/341 Add LinkedIn URL to your email signature block 5. Invitations to Connect on LinkedIn 6. Connecting on Linked In Personalize it- dont use the generic default invitation Make a connection 7. Making the Connection Add a personal message with reasons to connect 8. Reply when you connect Send a not after you accept a connections 9. Build & Use Linked In Post Links to interesting helpful articles, Updates, Content, and Likes for other users content Create content Create and post original content, link from you blog Comment on others content Mention other LinkedIn users & companies in your updates Share LinkedIn content on your Twitter 10. CreateContent,Follow othercontentfrom thoughtleaders inbusiness Create content here 11. Build & Use Linked In Find Groups in your industry or field Join Groups Areas of interest Professional Groups Create Groups Be active, lead and contribute to group discussions Use group announcements 12. Find Groups, Join Groups, Create Groups Under Interests/Groups 13. Build & Use Linked In Create company pages Give voice to products/services Add recommendation/Ask for recommendations Link videos and Slideshare.com Create and monitor groups Promote with offers Sponsored updates 14. Recommendations Make recommendations & endorsements for others. Ask for them too. 15. Create a Company Page Go Interests/Companies & Add a Company Must be done from the company email, i.e. me@mycompany.com 16. Using Linked in for Biz Web Use the Share Plug in for users to your website to post to LI. Allow LI users to sign into your website with LI log on. Share content with LI API 17. LinkedIn Advertising Use LI Advertising to reach targets 18. James McCormack Visiting Lecturer at BSU LesserProfessor.com Partner at MassMilitaryMarketing.com and Co-founder of PlatoonDaddy.com A listing service for consumers to find Veteran Owned Businesses