Like, Share, ReTweet and Follow (a social media tour)
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"Realize that the social
media success
equation isn't big moves on
the chess board, it's
little moves made every
day that eventually add up to a major shift.”
-Jay Behr
Introductions
What SOCIAL MEDIA is NOT?
What is SOCIAL MEDIA?
The Basics
The Basics
The Basics: Twitter
The Basics: Instagram
The Basics: Instagram
The Basics: Pinterest
The Basics: Pinterest
The Basics: Pinterest
The Basics: LinkedIn
The Basics: LinkedIn
The Basics: LinkedIn
The Basics: YouTube
The Basics
People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center
How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World StatsUS: 274 Million.
The Basics
–Pew Research Center
The Basics
–Pew Research Center
The Basics
–Pew Research Center
The Basics
–Pew Research Center
The Basics: LinkedInaka Facebook for professionals.
The Basics:You Tube
Break
Social Media Survey
Getting Started: Not Rocket Science
Use a Recognizable Profile Picture
…you want a Facebook cover photo to be well branded, too.
Don’t Forget…social media is a portal.
…include web site wherever possible (i.e. in the about section for Facebook or profile box for Twitter).
…add contact information and test whatever phone number or email address you include.
…where available, be clear what industry you are in (helps with search results).
Add Social Media Buttons to Web Site
Build - & Keep - Your AudienceStart by inviting co-workers, friends and family to like
or follow your page and profile.
Build - & Keep - Your AudienceStart by inviting co-workers, friends and family to like
or follow your page and profile.
Build - & Keep - Your AudienceStart by inviting co-workers, friends and family to like
or follow your page and profile.
LISTEN
12 LIKES
LISTEN
32 LIKES
Get Some Early Engagement:Educate Your Office
• Remember…you can’t build it and assume they will come.
• You want early and often engagement, especially from your co-workers. Everyone will benefit from its success. (note: you’ll want to review your organization’s social media policy).
• Social media is a 24/7 operation.
Mobile
Blogging• Another method to communicate.
• When a “comments” feature is turned on, it becomes a social platform.
• Search Engine Optimization
• Way to tell more of a story from your social media posts.
Recommend WORDPRESS.
Email• Connecting directly to your
audience.
• Drives them to your Blog and social media platforms.
• Integrate with web site and social media (newsletter sign up links).
Recommend MAILCHIMP.
Lunch
Developing Content
Photos! Photos! Photos!Photos lead to more engagement – comments, likes, click-
throughs – than text or links alone. Period.
Photos…with people are even better!
Photos…with food!
Photos…with food!
Photos…with inspiration!
Photos…with inspiration!
Photos…with inspiration!
Photos…related to your brand!
Photos…related to your brand!
Photos…with a call to action!
Photos…with animals.But don’t be tempted to post too many things with
cute dogs. Content must be relevant to your audience.
Photos…with animals.But don’t be tempted to post too many things with
cute dogs. Content must be relevant to your audience.
Photos…with news.
Ask Questions.Fill in the blank. Captions. Get opinions.
Ask Questions.Fill in the blank. Captions. Get opinions.
InvitationsFacebook Events.
InvitationsFacebook Events.
Contests. According to Buffer, 35% of fans like a page to participate in
contest and 42% do so to get coupons and discounts.
Repurpose Content. Celebrate and use content that similar organizations,
stakeholders and loyal brands are using.
Short and Sweet.
Be Trendy…applies to Facebook, Twitter & Instagram.
#
Combine Media.
How often should I communicate?
Facebook / Instagram: No more than 3 times per day.
Twitter / Vine: 8-18 times per day.
Blog: Consistently.
Scheduling and Automation Tools
Defining Success: Analytics
Defining Success: Insights
Social Media Advertising
Breakout Sessions