Stream:20 | Twitter retweet competitions
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Transcript of Stream:20 | Twitter retweet competitions
Twitter Retweet Competitions
Twitter retweet competitions best practice
• Retweet and follow – Reiterating purpose of competition, increase twitter following and
promoting brand name
• Give a reason for competition if any e.g. To celebrate the release of _ _ _ _ we are
giving away a free...etc
• Include a competition deadline
• Bit Link or Tiny URL, Shortened URL Link to T&C of competition
• Maximum two lines of text in the tweet
• Prize described in a few words or a shortened URL is used
• Twitpic of prize
• RT and Follow 2nd twitter account dependant on promotion
• Competition is rephrased and a reminder tweet is put out when the competition is coming
close to the deadline
• #competition and #win used as a keywords, to make the tweet more discoverable
• Remember to tweet your following
• Final chance to enter
• The winner announcement
Example Tweet
A picture of the prize for
people to view.
When people RT this line of text will be most
prominent, objectively promoting the cause of
the tweet.
Example Tweet
Good use of bit link.
Abbreviation of the word ‘competition’ has cost the tweet
that keyword.
Example Tweet
First line is lengthy and not to the point,
important information follows on the second
line.
Example Tweet
Mention of the prize in the first line of the tweet
can have a greater impact.
Example Tweet
Good use of available
characters in the tweet, text is doubled as a
link.
Good use of keywords.
Example Tweet
Friendly language
suggesting retweets.
Competition tweet template
RT + Follow to #Win <prize>! with <@twitterhandle> ending <date/time>! ( T&C and more <shortened URL> )
Competition @example
#Competition! RT <@twitterhandle> for <prize>! ending <date/time>! ( T&C and more <shortened URL> )
Competition @example
Competition tweet template
We have <prize> for <date/time>! RT + Follow <@twitterhandle>to #Win ( T&C and more <shortened URL> )
Competition @example
Follow <@twitterhandle> + RT to #Win <prize>! ending <date/time>! ( T&C and more <shortened URL> )
Competition @example
Use every opportunity, so post
a picture of the prize for people to
view.
Competition tweet – General Rule
Keep the important information in regards to the key objectives of the tweet in the
first line, second line is useful for bit links to T&C or other relevant links
This is twitter, where people speak their minds. Keep the tone of tweets
friendly and human, remember not to come across demanding.
Use keywords like #competition #win #prize these will make the competition more discoverable
Use bit links if you want Retweets, people will
not appreciate sentence long urls.
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