LIFT 2016: Who Am I? A Framework for Defining a Digital Brand Strategy by Juntae Delane
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Transcript of LIFT 2016: Who Am I? A Framework for Defining a Digital Brand Strategy by Juntae Delane
Who Am I? A Framework for Defining a Digital Brand Strategy
@JuntaeDeLane
@dbiweb / DigitalBrandingInstitute.com#digitalbranding
• Get More Customers, Clients, and Leads.
• Digital Brand Identity That Can Separate You From The Competition.
• Increase The Visibility For Your Business.
• How to Build Credibility.
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
This Workshop Will Focus On:
Three Tenets of Digital Branding
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Digital Identity
Digital Visibility
Digital Credibility
Take An Integrated Approach
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Share Your Personality With The World
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Critical Questions
• How Do You Present Yourself?
• How Does Your Audience Find You?
• What Does Your Audience Think of You?
“Marketing Is No Longer About The Stuff You Make,
But About The Stories You Tell” - Seth Godin -
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
• What are you selling? i.e., what’s your inventory or basic service?
• What are you REALLY selling?
• If your organization had a theme song, what would it be?
• How do you want people to feel when they encounter your brand?
Establishing Your Digital Brand Voice
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Audience
Organization Offering
Mission Statement
Vision Culture
Core Values
Demographics Psychographics
Personas
Benefits
ElevatorPitch
Value Proposition
Features
BRANDVOICE
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Creating A Platinum Sound(Developing Awesome Digital Brand Voice)
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Brand Voice
Character
ToneLanguage
Purpose
https://www.socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/
Human Characteristics Point of View
Body of Words Order, Rhythm & Pace
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Character
ToneLanguage
PurposeEngaging –
Pose & Answer Questions
Open –Experience USC
Purposeful –Provide Guidance
Authentic –Conversational
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
OBJECTIVEDigital Brand Voice Action Plan
PROMISEPERSONALITY
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Be your own artist, and always be confident in
what you're doing. If you're not going to be
confident, you might as well not be doing it.
- Aretha Franklin
Where's the best place to hide a body?...page 2 on Google!
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
• What Do People See When They Google Search Your Name and/or Brand?
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
• Determine Your Search Engine Rankings For Your Business or Industry.
• Measure Potential Social Media Reach.
It Take 20 Years To Build A Reputation And Five Minutes To Ruin It.
- Warren Buffet -
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
• What Should The Customer’s Experience With Your Staff Be Like to Fit Your Brand?
• What Are People’s Current Perceptions of Your Brand? And Why?
• Which Are The Areas That Need Improvement?
• What Is The Press Is Saying About You?
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
• Audit Your Digital Brand
• Set Up Google Alerts
• Try Using Social Mention
“Digital Branding Is The Oil In Your
Sales Engine”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
@JuntaeDeLane