The Shift from Traditional Blogging Platforms to Micro-Blogging Platforms in

Lifestyle & Fashion Blogs

By Claudia Nguyen

What is Micro-Blogging?Common Platforms:

TwitterInstagram

The Rise of Micro-Blogs

● Hybrid of Social Media and Blogging● Ease of Use● Advertising Potential

Positive Effect of the Switch

● Greater intimacy● More interactivity● Active-consumption of media

Negative Effect of the Switch

● Drop in quality of blog posts● Shallow and repetitive posts