Wechat and intimacy

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Transcript of Wechat and intimacy

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50%of Chinese market penetration

(Kuittinen, 2013)

3rdiOSAndroid

mobile application facetime in China

minutes/month

(Ng, 2013)

209

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BACKGROUND

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Does mediated communication on WeChat

contribute to Intimacy in a relationship?

Perceived closeness

Interdependence

Affinity

INTIMACY:

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I LOVE YOU,BABE.

I REALLY MISS YOU,BABE.

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HYPOTHESIS

H: The intensity of WeChat use is positively related to intimacy perceived by individual in a romantic relationship.

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METHOD: ONLINE SURVEY

www.sojump.com

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SURVEY

4 17 3WeChat Use Intimacy Demographic

Intensity scale(2007)

Miller SocialIntimacy Scale( 1982)

SexAge

Education

α= .897

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RESULTS

101/109

92.66%

46

55

45.54% 54.46%

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r = .31**Intensity of WeChat use is SIGNIFICANTLY RELATED to intimacy perceived by individuals in a romantic relationship.

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THAT’S ALL

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RESEARCH QUESTION

RQ: What functions in WeChat

fulfill the needs for intimacy between couples in a romantic relationship?

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STEP 2 FOCUS GROUP

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“I like WeChat because I can not only text my girlfriend, but also send her

voice messages, emoticons or do a video chat.”

Social presence (Berghel &Womack, 2003)

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“I like WeChat because I can not only text my girlfriend, but also send her

voice messages, emoticons or do a video chat.”

Social presence (Berghel &Womack, 2003)

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“I can send pictures to her and share the interesting things I

encounter any time I want . ”

Interpersonal process model of intimacy

H. T. Reis and P. Shaver‘s (1988)

“My girlfriend ‘force’ me to LIKE

every post of hers.”

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“I can send pictures to her and share the interesting things I

encounter any time I want . ”

Interpersonal process model of intimacy

H. T. Reis and P. Shaver‘s (1988)

“My girlfriend ‘force’ me to LIKE

every post of hers.”

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“I can select photos in which I look

gorgeous to my boyfriend in hope of compliments.”

“I can send voice messages in which my

voice sound particularly sweet to him.”

Selective self-presentation

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“I can select photos in which I look

gorgeous to my boyfriend in hope of compliments.”

“I can send voice messages in which my

voice sound particularly sweet to him.”

Selective self-presentation

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“I can keep track of what my bf is

doing in Moments.”

“I can see if people he interacts with in

Moments may pose a threat to me by

checking their profiles.”

Information needs uncertainty reduction

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FINDINGS

Fuctions(Use) Need(Gratification)Voice message

Walkie-talkieVoice Tone

Video chat Voice, tone, facial expressions, gestures

Emoticon EntertainmentFacial expressions, gestures

PhotoSelective self-presentationSelf-disclosurePartner responsiveness

Moments Information needsUncertainty reduction

Synchronous communication

Close to realtime interaction

Asynchronous communication

No pressure to reply immediately

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LIMITATION

Flaw in correlational studies

Other adoption factor

Sample size &representativeness Uneven famale to male ratio of focus group

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DIRECTION FOR FUTURE RESEARCH

Gender differences

Affection expression: text? audio? pictures? Video?

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“HOW DO YOU EXPRESS YOUR LOVE”

Voice:Li XiongfeiVideo Source:“惡作劇之吻”“You’ve Got Mail”“ ”回到過去“ ”那些年我們一起追過的女孩“ ”繼承者們“WeChat Ads”

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