LIFE AFTER GO-LIVEKATHERINE BARROW

@KatBarrow | @PixelFusion_NZ

THE HOUSING MARKET

Digital products are like houses.

Go-live blindness [noun]A condition that results in a severe fixation on “getting it live” (aka “just f*ing ship it”), leading to a complete disregard for any activity beyond that point.

The best defence is a good offence. A good offence is a post go-live plan

ENGAGEMENTSTRATEGY

GET THE CLIENTONBOARD

PLANNING FOR

ENGAGEMENT

4. Track and identify engaged users

2. What are the primary tasks?

DEFINE1. What does engagement look like?

3. How frequently should they interact?

GROW

1. Talk to engaged users about what’s working

2. Optimise and replicate

3. Focus on growth

4. Be realistic with your plan

3. Use learnings to innovate & create internal triggersRETAIN

1. New features soon become expected2. Define re-engagement strategies

That’s all fine and dandy, but how do I get clients on board with this?

““

WINNING OVER

CLIENTS

3. Centre the conversation on both present and future requirementsCONSISTENCY

1. Set the scene from day 12. Treat post go-live work as a

matter of fact

PARTNERSHIP1. Treat clients as partners, not clients2. Expose clients to the process3. Be honest and inclusive4. Facilitate knowledge transfer

3. Follow through on the processRELIABILITY1. Be pro-active after go-live2. Schedule regular catch-

ups

A post go-live plan helps keep clients motivated and keeps products alive.

THE PROJECT IS NOT OVERKATHERINE BARROW

@KatBarrow | @PixelFusion_NZ