Leveraging social media · Leveraging social media. Work smart : Grow fast Peter Gold Ex-recruiter....
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Work smart : Grow fast www.petergold.me Leveraging social media
Transcript of Leveraging social media · Leveraging social media. Work smart : Grow fast Peter Gold Ex-recruiter....
Work smart : Grow fastwww.petergold.me
Leveraging social media
Work smart : Grow fastwww.petergold.me
Peter Gold
● Ex-recruiter.● ATS founder.● Bit of a geek.● Editor of HRmash.com.● Advisor to tech vendors. ● I also run ultra-marathons!
Work smart : Grow fastwww.petergold.me
The Yukon Arctic Ultra 450 miles, -40c, 12 days, 2 feet
Work smart : Grow fastwww.petergold.me
Work smart : Grow fastwww.petergold.me
EN
GA
GM E
NT
E
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WTF is social?
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2B B2Bor
2B B2C
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Marketing = who
Advertising = what
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You know your target market
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Recruiter currency=
CV and job ad
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Your are the BIG
in big data
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Solve what problems?
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Work smart : Grow fastwww.petergold.me
Employer brandSocial recruiting
SourcingMobile
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But what’s the actual problem?
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No candidatesNo talent pool
No idea
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Work smart : Grow fastwww.petergold.me
They’re unknown?
Get them heard
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They need talent?
Build a pool
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Can’t/won’t source?
Give them tech.
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Job ad + CV / sourcing * ATS= easy_targeting
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Semantic + CV + social/ job type * criteria
= match_made_in_heaven
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E-mail + candidate/ landing page * brand
= talent_pool
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And finally….
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Google - keyword > conversation + intent * need / social
= best_answer
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And in 2014….
Work smart : Grow fastwww.petergold.me
Work smart : Grow fastwww.petergold.me
Work smart : Grow fastwww.petergold.me
Work smart : Grow fastwww.petergold.me
Write a great blogMarket your content
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Excel at 2 thingsvs.
fail at 20
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Questions, help, abuse etc.
@petergold99
www.HRmash.com
