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How Telecom Companies Can

Leverage Social Media

Name PRN

Chaitanya Pande 12020541095

Deepanker Ray 12020541097

Manish Renu 12020541107

Shailesh Jain 12020541129

Sonal Meshram 12020541132

Paramveer Singh Khosa 12020541151

Sakshi Bateja 12020541153

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AGENDA

Telecom And Social Media

Types Of Social Media

Why Social Media

Need

Power Business Benefits

Why Telecom Companies Are Investing More Online

Social Media Index

Airtel Leveraging Social Media Idea Cellular & Social Media

Airtel Vs Idea

Social Media Benefits For TELCOS

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Telecom and Social Media

Telecom players and social media platforms have cometogether to benefit the user, expecting the partnershipto be the next big revenue driver

Vodafone India has tied up with Twitter

Twitter India tied up with Reliance Communications

Airtel joined hands with Google to launch free zone

Twitter and Vodafone endeavour to make mobileinternet more fun, smart, engaging and easy

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Types of Social Media

Social Networking: Facebook, Twitter, Linkedin

Social videos: Youtube, Vimeo, TubeMogul

Social bookmarking: StumbleUpon, Digg, Delicious

Blogs: Wordpress, TypePad, Blogger, etc

Wikis: Wikipedia

Photosharing: Flickr, Photobucket

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WHY SOCIAL MEDIA

NEED

High Functional Risk : Product not performing as promised

Differentiation : Only key to success

Customer Awareness : Updates about plans

Customer Feedback : Address customer complaints and

queries

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WHY SOCIAL MEDIA

POWER

CREATE pages to post contact information, recent updates, means of

communication between company and fans

DEVELOP catchy and clever ways to express recent company

information. Customers can share recent experiences, recommend

potential product ideas and innovations

UPLOAD and share videos. Educate customers with awareness and

testimonials to showcase what company is all about

CONNECT the staff

RECRUIT best talent from industry

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SALES

IncreaseSales

Generate

Leads

REPUTATION

MANAGEMENT

Talks on socialmedia are

important and

affects

customer

sentiments

CUSTOMER

SERVICE

Two way

Communication

B2B

Understand

Create

Deliver

value

SOCIAL

LISTENING

TOOL

Track about

your brand

online

BUSNIESS BENEFIT

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0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

0 2 4 6 8 10 12 14

Interactiv

ity

level

No of Channels

The graph clearly shows that top telecom

providers are already experimenting

with social media.

Social Engagement Graph: Interaction Plot of Telecom Companies in the social media

space

SOCIAL MEDIA INDEX

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AIRTEL & SOCIAL MEDIA

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AIRTEL STRATEGY

Platform-wise Strategy

Twittert

Facebook

Twitter

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Airtels Facebook Page

Ai l i

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Airtels Twitter Page

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YouTube

With more than 340 videos and almost 9 million

views, the Airtel channel on YouTube is doing a

good work when it comes to content.

It is highly engaging and visually impressive as well

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Airtels YouTube Channel

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Idea Cellular Engaging Differently On

Facebook

Every Monday fans are treated with a number from the Idea Jukebox

Every Tuesday there is an Idea Citizen Journalist video being shared from the

CNN-IBN CJ program

Wednesdays are dedicated to App of the day Thursdays are for watching the beautiful Idea Frames where the brand will

share an amazing photo shared by a fan.

Friday moviez are amazing short films, sponsored by Idea

Saturdays are dedicated to Idea Super Weekends where fans can learn

something interesting like how to make a mojito or an origami dinosaur.These videos have been taken from YouTube

Every Sunday, you see a mix of videos under Ground Reality Voices where

leading cricketers talk about the changing nature of the sport

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Idea stands Third in the Social Media Race

with over 77,000 Likes on its Official Facebook

Page

Idea has managed to attract its Fans with

Campaigns by Abhishek Bachchan on Save

Paper, Use Phone Concept and attracting

users with Recent Movie Raavan Fame

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Airtel vs Idea

Idea has a 4x bigger community and an

equally big engagement rate as well

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Social Media Benefits for Telecom

Build new relationships

Provide thought leadership

Respond to customers

Improve search engine rankings

Use in conjunction with media exposure

Utilise as a platform for promotions and contests

Ultimately, impact sales

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