Leveraging LinkedIn NAPO Virtual Chapter
18
-
Upload
mel-depaoli -
Category
Social Media
-
view
26 -
download
0
Transcript of Leveraging LinkedIn NAPO Virtual Chapter
@MelDepaoli
Agenda→ What is LinkedIn?
→ SEO
→ Your Connections
→ LinkedIn Groups
Disclaimer!
@MelDepaoli
This may surprise you…
• a sales pitch forum, though you can get a lot of sales from it.• a platform for direct selling.• something that you have someone “ghost” engage for you.• and, most importantly, LinkedIn is not Facebook!
but, LinkedIn is NOT
@MelDepaoli
Why is LinkedIn really important?
Search Engine Optimization
SEO is influenced by your SMOSocial Media Optimization
YOU!
1st Degree Connections aka…Your Connections
2nd Degree Connections
3rd Degree Connections
@MelDepaoli
The Connection Spectrum
Past colleague Liked a comment they posted Work in the same city
Friend They are a client Competitor
Went to college with them Belong to the same church Went to high school with them
Met at a networking event Met at a job interview Support a cause you also supportBelong to a group they belong
toWent on a date with them Kids play together
Read an article they wrote They launched a new product
Service provider for someone you know
Liked an article they shared Current colleague
You follow them on Twitter
Shared one of their updates Live in the same city Your neighbor
On a board with them Complementary business Want to learn more about them
Presented at their event You are connected on Facebook Liked one of their updates
Read an article about their company
Looking for a job Someone introduced you
You have a common friend They are a prospect Read an article written about themThey won an award Work in the same building LinkedIn suggested them
Venture / Angel funding Family member Political affiliation
Responded to a comment they posted
You want them to hire you Had a conversation with them
You don’t know how to say “no” Belong to the same association Hold meetings at the same location
@MelDepaoli
Establish communication with people you do not know!
Hi Janel,Thank you for reaching out. I am happy to connect with you. May I ask how you heard about me and why you are interested in connecting? Thank you in advance for your help.~Mel
@MelDepaoli
Make your message relevant to the person you are contacting!
Hi Jenny, in doing research for an article that I am writing about ____. I came across your article "insert title". When I looked you up on LinkedIn, I noticed that we have a few groups in common as well. I am interested in connecting with you to ____.
@MelDepaoli
Types of LinkedIn Groups
Members-OnlyPadlock icon next to the group name.
Discussions will NOT appear in search engines.
Discussions are visible to members of the group only.
Open GroupsDiscussions ARE searchable by the search engines.
Discussions ARE visible to anyone online.
Discussions can be shared on other social networking sites.
Job Title
Location / Communi
ty Job Searc
h
Networking Group
Gender
Ethnicity
Professions
Industry
High School Alumni
College
Alumni
User-based Communitie
s
Focus of Groups
60%30%
10%
Your Group Breakdown
Client FocusedIndustry FocusedOther
@MelDepaoli
@MelDepaoli
Customize Your Group SettingsEach group has customizable settings….and rules!
@MelDepaoli
LinkedIn Pulse
DO!• Write articles related to
your profession.
• Include a royalty-free photo, or give appropriate credit.
• Keep them short! Under 750 words.
• Professional development articles are ok.
• Comment on other articles that you read.
Do NOT!• Copy and paste articles
from your company website.
• Use copyrighted images.
• Share jokes or overly personal posts.
• Post a sales pitch.
• Use slang.
• Insult another LinkedIn user.
@MelDepaoli
LIVE Demo
Leveraging LinkedInDo you want to learn more about Leveraging LinkedIn? www.oLearningLab.com
@MelDePaoli | 425.440.1099 | [email protected]
Thank YOU!
