Leveraging customer service to build brand equity
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Transcript of Leveraging customer service to build brand equity
Neil Withers 14011371 PHBL ALCHEMY
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Neil Withers 14011371 PHBL ALCHEMY
Neil Withers 14011371 PHBL ALCHEMY
상표μάρκα
brand
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Neil Withers 14011371 PHBL ALCHEMY
Completely disagree
6%
Disagree25%
Neither agree nor
disagree32%
Agree32%
Completely agree
5%•
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English: Afrikaans
Ages between 25 to 34
People without a smartphone
22.1%
42.6%
4.9%
15.6%
2.5%
30.3%
Price6%
Customer service20%
Convenience18%
I feel the brand is valuable
11%
I have been with the brand so long
35%
Other 10%
7.8%
19.5%
3.9%
68.8%
0.0%
Price13%
Customer service8%
This brand represents me
1%Convenience14%
I feel the brand is valuable
8%
I have been with the brand so long
56%
Agree36%
Completely agree
56%
I'm likely to recommend a brand to friends and family after receiving good
customer service
Agree41%
Completely agree
48%
After receiving good customer service, I become more loyal towards the
particular brand.
Agree48%
Completely agree
5%
Marketing in South Africa is generally good.
Completely disagree
19%
Disagree48%
Customer service in South Africa is generally good.
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Neil Withers 14011371 PHBL ALCHEMY
Neil Withers
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