Let the Social Bowl Begin
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Transcript of Let the Social Bowl Begin
Let the Social Bowl Begin
Sarah Aagesen
Alysia Furman
Article
• Companies are trying to get more out of Super Bowl ads by involving social media
• Ads cost $3 million for 30 seconds
Audi
• Adding hash tag (#Twitter) to ads
• Commercials needs to be “obviously humorous and creative, that cause a conversation…that can only be sustained through social media” -Audi CMO
Budweiser
• Has had 15 second to be continued… commercials in AFC and NFC games
• Had 3 still shots on Facebook page and if fans could guess the theme of the commercial it would be aired during the Super Bowl!
Others…
• Mercedes Benz Tweet race
• KIA giveaway
• Volkswagen YouTube takeover
Connection to class
• Trying to use commercials as a starting point to build social community
• Want higher level of customer involvement
• Ideally want to become “cult product”
Involvement
• 2/3 viewers age 18-34 that plan to watch the Super Bowl also plan to make use of their smart phone during the game
Thank You!
References:http://adage.com/superbowl/article?article_id=148568
http://www.lostremote.com/2011/01/31/super-bowl-tv-ads-to-unleash-social-media-campaigns/
http://www.facebook.com/kfiegi?ref=ts#!/Budweiser
http://www.facebook.com/kfiegi?ref=ts#!/mercedesbenzusa?v=app_171625276202183