Let the Adventures Begin.
-
Upload
vincent-mckenzie -
Category
Documents
-
view
45 -
download
4
description
Transcript of Let the Adventures Begin.
Let the Adventures Begin.
2014 Popcorn Kickoff
WELCOME NEW
KERNELS!
2014 Bucks County Council
Popcorn Sale 101
Popcorn Basics for New Kernels
• Why Sell Popcorn?• Having a Successful Sale• Goal-Setting• Three Ways to Sell
– Take Order Sales– Show & Sells– Online Sales– Which Method is Best?
• Questions• Points of Contact
Why Sell Popcorn?
A very effective fundraiser for local scouting• 70% back to units and Council• Little or no risk to the unit: Order what you think you
can sell or have already sold. Return what you don’t.
Great learning opportunity for Scouts• Learn confidence and presentation skills• Learn to set goals and reach them• Take responsibility for success of their units• Salesmanship Merit Badge
Why Sell Popcorn?
Fun incentives for Scouts• Prize program • Fill A Sheet rewards• Trail’s End Scholarship Program
This is really good popcorn!• Many repeat sales because of product quality• Yes, it is expensive, but that is because so much is a
fundraiser!
Three Steps to A Successful Sale
Step 1: Plan Ahead!Step 2: Be Prepared!Step 3: Stay Organized!
Three Steps to A Successful Sale
Step 1: Plan Ahead!
• Know when you are training your scouts, how you will incentivize them and how you will encourage parents.
• Review your orders from last year and order product accordingly.
• Determine whether you will accept credit cards (Square, PayPal, etc.)
• Publish dates well in advance – and give yourself wiggle room!
Good planning helps parents support the sale!
Three Steps to A Successful Sale
Step 2: Be Prepared!
• Know the products• Know how you will handle sales: Take Order, Show &
Deliver, Show & Sells, Online Ordering and various combinations
• Have written instructions for parents and scouts
Three Steps to A Successful Sale
Step 3: Stay Organized!
• Schedule Show & Sells well in advance• Coordinate Take Order neighborhoods, especially if more
than one unit is selling• Make it easy for the parents & scouts: clear instructions,
Take Order street listings, Show & Sell signups, order placement & fulfillment
• Distribute envelopes so that scouts can collect all money in advance
• Regularly communicate with scouts and parents
Having a Successful Sale
Planning• Know when you are training your scouts, how you will incentivize
them and how you will encourage parents.• Review your orders from last year and order product accordingly.• Determine whether you will accept credit cards (Square, PayPal,
etc.)• Publish dates well in advance – and give yourself wiggle room!• Good planning helps parents support the sale!
Be Prepared!• Know the products• Know how you will handle sales: Take Order, Show & Deliver, Show
& Sells, Online Ordering and various combinations• Have instructions for parents and scouts
Having a Successful Sale
Planning• Know when you are training your scouts, how you will incentivize
them and how you will encourage parents.• Review your orders from last year and order product accordingly.• Determine whether you will accept credit cards (Square, PayPal,
etc.)• Publish dates well in advance – and give yourself wiggle room!• Good planning helps parents support the sale!
Be Prepared!• Know the products• Know how you will handle sales: Take Order, Show & Deliver, Show
& Sells, Online Ordering and various combinations• Have instructions for parents and scouts
Having a Successful Sale
Organization• Schedule Show & Sells well in advance• Coordinate Take Order neighborhoods, especially if more than one
unit is selling• Make it easy for the parents & scouts: clear instructions, Take Order
street listings, Show & Sell signups, order placement & fulfillment• Envelopes so that scouts can collect all money in advance• Regular communication with scouts and parents
Use Technology to your advantage!• Find resources and training at www.trails-end.com• Use the Popcorn System for ordering, also at www.trails-end.com• Use sites like volunteerspot.com and signupgenius.com for Show &
Sell sign-ups• Use Excel for order tracking & calculations
NEED TO GET YOUR INITIAL LOGIN INFORMATION?
FORGOT YOUR PASSWORD?
Contact Antoinette Laytonat the Scout Service Center
215 348 [email protected]
Why are goals important?• Key to success – in scouting and in life• Give us clear direction• Drive us forward• Make us accountable – to ourselves and others
In scouting:• Advance in rank• Complete service projects• Earn belt loops• Learn skills
Teaching Goal-Setting
And in popcorn:• Scouts who set goals: Average sale of $626
Scouts with no goal: Average sale of $304• Units that set sales goals sell twice as much as units
without goals
Only 44% of parents said their sons set sales goals
Teaching Goal-Setting
Determine your budget for the year & what will come from popcorn sales
Simple equation:Fundraising Dollars You Need % Commission =
Popcorn Sales Goal$8,000 40% = $20,000
Determine Your Per Scout Goal:Popcorn Sales Goal # Scouts =
Per Scout Sales Goal$20,000 70 = $286
Your Unit Goal
Use Unit Goal as an example
Help scouts set individual goals• Dollars sold (Prizes desired)• # customers• # hours• # houses/asks
Help them plan to reach their goals• # bags of popcorn• # houses to visit• # Show & Sell hours
Celebrate milestones along the way
Teaching Goal-SettingTo Scouts
Three Ways to Sell
• Take Order
• Scouts go door-to-door, take orders and collect money• Scouts submit order sheets to Unit Kernel• Kernel submits order to Council• Unit collects popcorn, distributes to scouts and scouts
deliver• Show & Sell
• Kernel arranges for locations and submits order to Council• Kernel opens up time slots for scouts to staff• Scouts arrive and sell popcorn
• Online Ordering• Scouts create account at trails-end.com• Scouts email friends and family• Orders are shipped directly to purchasers
Take Order Sales
Establish your dates• Scouts may begin when they have the order forms in August• Most start after Unit kick-offs• Require forms and money in at least one week prior to Council
deadline
Set up sales territories• Keeps scouts and parents coordinated, within your unit and with
other units• Allows you to reassign neighborhoods
Very effective for sales totals• Two out of three people will buy when asked.• Less than 20% of households have been contacted to purchase
popcorn to support Scouting.
SchedulingShow & Sells
• Many stores will allow scouts to sell popcorn…
but many will not.• Local stores are often best!• Contact the store manager to make arrangements.
• ShopRite, Wal-Mart & Sam’s Club all coordinate their schedules internally.
• Contact at least 2-3 weeks ahead; some months ahead• If a store is not in your hometown:
• Ask the manager if any other scout groups are scheduled.• Check with that troop/pack to ensure you are not double-
booked.• This is particularly important for big stores in big shopping
areas that draw shoppers from many towns.
SchedulingShow & Sells
Wawa schedules Show & Sells over ONE SINGLE Weekend.
• They have specific requirements, which we will disseminate.
• You may not contact your local Wawa to schedule a Show & Sell independently.
Show & SellLogistics
When assigning:• No more than 2-3 scouts per shift• Parents need to attend• 1- or 2- hour shifts• Publish the schedule to the parents
Make sure they have what they need• Popcorn!
• Do not open microwave boxes• You can split Cheese Lovers and Sweet & Savory
Collections• Use past experience to estimate product needed
• Change, Square/PayPal (if accepting credit cards)• Table, tablecloth, flyers, signs, bucket for Military donations
After Show & Sells
• Leave No Trace: leave it better than you found it• Apply donations received towards Operation Popcorn• Divide up sales equally among scouts
• Use total sales for the day, including military donations• Scout A’s hours Total Scout Hours = Scout A’s % of the
sales• 4 Scouts: 2 worked 1 hour each, 2 worked 2 hours
each = 6 Scout-Hours• Those who worked 2 hours get:
2 hours 6 hours = 1/3• Those who worked 1 hour get:
1 hour 6 hours = 1/6
Online Sales
• Scout parents need to be involved in email sending• Can send using trails-end.com templates or cut & paste links
into emails• Watch out for missing elements, like scout # if sending
outside of system• Online sales receive same commission and are reflected in
invoices• Need to download online sales totals to include in prize
calculations
Sale Timing
$250
$125
$-
$50
$100
$150
$200
$250
$300
Sales per Hour
Take Order Show-n-Sell
70%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
% of People Who Purchased
Take Order Show-n-Sell
More consumer “yes” Higher $ per container More sales per hour
$17.50
$14.50
$-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
$20.00
Average Sale per Container
Take Order Show-n-Sell
Which Method Is Best?
Which Method Is Best?
Units who do both Show & Sell and Take Order average 56% HIGHER sales than Units that just use one method of face-to-face selling.
Consumers buy more $25-$50 items during Take Order.
Take Order is actually PREFERRED by Scouts and their families over Show & Sell due to higher profits.
Online ordering is easier for scouts and families, but should only be used to supplement sales.
Stay Tuned for the Popcorn Kickoff
• Timeline• Commission Structure• 2014 Product Line• What’s New?• Growing Your Sale• Scout Sales Incentives & Training• Best Practices• Questions
Important Dates
June 11 Popcorn Orientation
August 25 Show and Sell Orders Due
September 5 Show and Sell Sorting
September 6 Show and Sell Distribution
September/October WaWa Weekend (date TBA)
October 27-31 Show and Sell Return Dates
October 31 Final Orders Due Online
November 14 Popcorn Sorting
November 15 Popcorn Distribution
November 22 Prize Orders Due
December 1 Popcorn Payments Due
December 8 Popcorn Late Fees Go Into
Effect
Questions?
Adrienne RubinBucks County Council & Mercer Area District Popcorn Kernel
Princeton Troop 43 Assistant [email protected]
Tips and training for scouts selling popcorn are available at boyscoutpopcornsale.blogspot.com
Points of Contact
Council Support:
Adrienne Rubin, Council Kernel
[email protected], 609-252-9129
John Erskine, Council Staff Advisor
[email protected], 845-702-3332
Antoinette Layton, Council Office Support
[email protected], 215-348-7205
Points of Contact
District Kernels:
Hunterdon Arrowhead – Steve & Lisa Waddell:
[email protected], 908-713-6322
Lenape – Barry Sokolowski
[email protected], 215-518-4243
Mercer Area – Adrienne Rubin:
[email protected], 609-252-9129
Pennsbury – Joel Perkins:
[email protected], 215-348-7205
Playwicki – Tyler Yankey:
[email protected], 215-348-7205
Tophendel – AJ Esposito:
[email protected], 215-348-7205