Let SEO Do the Bidding!

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    28-Jul-2015
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Transcript of Let SEO Do the Bidding!

1. WHY SEO IS IMPORTANT FOR u BRINGING TRAFFIC TO YOUR WEBSITE Ill2.2 TRILLION - - -I- - - BBILLIONSEARCHES ON GOOGLE GLOBALLY SEARCHES A DAY IN YEAR 2013. [MAX NO.OF SEARCHES ON ANY SEARCH ENGINE]. OF ONLINE EXPERIENCES BEGIN 93 PERCENT% WITH A SEARCH ENGINE.Q'%rSO,IF YOU ARE NOT IN THE TOP TEN SEARCH RESULTS ON GOOGLE,YOU ARE MISSING A LOT OF OPPORTUNITIES TO BRING TRAFFIC.FACTORS CONTRIBUTING TO SEARCH ENGINE RANKINGON-PAGE OPTIMIZATION1. SEO PRACTICES ARE FRUITFUL WHEN vuun WEBSITE IS RELEVANT TO BOTH SEARCH ENGINE ROBOTS AND HUMANS. 2. WHEN VISITORS LAND ON YOUR WEBSITE,THEY SCAN FOR THE INFORMATION. % HUMAN us.ROBOTS -'I"'-PEOPLE WANT TO SEE o - - - - - - - - I I I I ENGAGINGCONTENT ACREATIVEWEBDESIBNTHATISUSER-FRIENDLY -0 - - - - - - --o-----I 5V7 - _ I W j ROBOTS SCAN YOUR WEBSITE FOR THE CODE TOMAKE SEARCH ENGINE RANKING DECISION.II- - - - O ROBOTS WANT TO SEE I I I I soon SITE STRUCTURE RELEVANT KEYWORDS |-0 - -0- I I DESCRIPTIVE HTML soon uunurv AND wumuus URLS- - - v .- - - - - - - O - - - - I I seuncu ENGINE FRIENDLY URLS DESCRIPTIVE HTML |- - - - O .- - - - - - - - - O - - - - l 1 I --. ::~ ' FASTER LOADING TIME _, :_2' "3.: ,_ - - - - - --O - - - - - - -- ; :1DD%: : 0.:0 . ..O. :llI. .:. .700 LINKS SEARCH USERS CLICK ON ARE 7 5 0 USERS NEVER SCROLL PAST THE FIRSTORGANIC.PAGE OF SEARCH RESULTS. THE OFF-PAGE SEO FACTORS THAT ARE NOTICED BY ANY VISITOR WHO IS COMPELLED TO CLICK ON A LINK LEADING TO YOUR WEBSITE IN ORDER TO GETTHE INFORMATION THEY WERE LOOKING FOR.Q_PEOPLE WANT TO SEE 0 - I I I COMPELLING PR AND BLOG CONTENT THAT IS BACK LINKED TO I YOUR RELEVANT WEB PAGES. _ _ _ _ _ _ _ _ _ ,_ _ _ _ _ _ I YOUR PRESENCE IN LOCAL SEARCH LISTINGS LIKE YAHOO/ GOOGLE,I IYELLOW PAGES /- - - - - - - - 0 - - - - - - - - - I I I eusruessneurewsnsnurvoun ussnneurewsroesrnurnmeour |coupnuv,BRAND,sue vuunpnunucrshuustriutcts -0 - - -o--- I your notes IEO.expenr OPINIONS ABOUT voun Pnuuucrs on PERHAPS I AWELL-CRAFTEDUSERREVIEWJ |r ' "' ' ' " '" I I DNLINE rorruru AND ntscusstuu orrrcuu BRAND/ COMPANY PAGES on I BUARIJTHATCHEATESASTIR sucuu uenrn SITES -o - - - -o---~ I I j j j j j j j j JI Ia 1j ROBOTS SCAN FOR YOUR WEB PRESENCE TO FIND RELEVANTLINKS AND DIRECT TARGETED TRAFFIC TO YOUR WEBSITE.II------- - - o ROBOTS WANT TO SEE I I UNBROKEN LINKS |[BROKEN LINKS LEAVE A NEGATIVE IMPRESSIONI I r -0 - -- r r |ANCHOR TEXT OF INBOUND BACKLINKS FROM AUTHORITY LINK TO YOU AND RANKED PAGES -o - -0-I I DOMAIN LIFE SPAN BRAND MENTIONS | - 2 - - 0 - : - 0 - JBY PROVIDING WHAT PEOPLE AND INTERNET BOTS WANT TO SEE,YOU INCREASE YOUR CHANGES OF BETTER VISIBILITY. WHEN YOUR WEB PAGES ARE RANKED HIGHER FOR CERTAIN KEYWORDS IN SEARCH RESULTS,IT MEANS YOUR SEO STRATEGIES HAVE PAID OFF. HOW TO MEASURE THE RESULTS OF SEO EFFORTSCALCULATE WEBSITE CONVERSION RATELEAD GENERATIONCONVERSION RATE =NO.OF LEADS IN A GIVEN TIME X -ITOTAL TRAFFIC TO SITE IN THAT TIME SALESCONVERSION RATE =NO.OF SALES X -INO.OF VISITORSII It It It It It It IF THESE FORMULA YIELD 2 CONVERSION RATE,YOU ARE GOING STRONG. IT MEANS YOU HAVEOUT OF ILEADS CONVERTING INTO SALES./ ZILLIONDESIGNS @Z| LL| ONDES| GNS / COMPANY/ ZILLIONDESIGNS +Z| LL| ONDES| GNSQ lLLl0N DESIGNS