7/27/2019 Lecture 1 notes.pdf

1/23

NM2209

SocialPsychologyof

NewMedia

7/27/2019 Lecture 1 notes.pdf

2/23

Makingthemostof

thisclass

7/27/2019 Lecture 1 notes.pdf

3/23

Lectures

Comeon>me Bringslides Paya@en>on Par>cipate Nobreaks!Noea>ngsmellyfood!

7/27/2019 Lecture 1 notes.pdf

4/23

Tutorials

Readreadings Askques>ons Shareexperiences Clarifythoughts

7/27/2019 Lecture 1 notes.pdf

5/23

AIerhours

ObserveReadSurfExperimentReflect

7/27/2019 Lecture 1 notes.pdf

6/23

assessment

Newsflash(800wordcommentary

onnewsreport)

20%

In-classquiz(closedbook) 30%

TutorialparCcipaCon 10%

Exam(closedbook) 40%

7/27/2019 Lecture 1 notes.pdf

7/23

Roadmap

ThisweekWhatisnewmedia?ntroduc>ontosocialpsychologySocialdeterminismTechnologicaldeterminismSocialshapingoftechnology

NextweekResistancetonewtechnology

7/27/2019 Lecture 1 notes.pdf

8/23

7/27/2019 Lecture 1 notes.pdf

9/23

Whatisnewmedia?

Allmediaarenewatsomepointintheirlives Newinforma>onandcommunica>ontechnologies(CTs)

E.g.digital,mobile,interac>ve,convergedtechnologies

Todaysnewmediaoffersunprecedentedopportuni4esforcommunica4onthatis

One-to-oneOne-to-manyMany-to-oneMany-to-many

7/27/2019 Lecture 1 notes.pdf

10/23

Whatsnewforsocietyaboutnew

media?

7/27/2019 Lecture 1 notes.pdf

11/23

Whatissocialpsychology?

ThescienCficstudyofthewayinwhichpeoplesthoughts,feelingsandbehavioursareinfluencedbytherealorimaginedpresenceofotherpeople(Aronson,WilsonandAkert)

Thepersistenceofsocialinfluence

7/27/2019 Lecture 1 notes.pdf

12/23

Socialpsychologyofnewmedia

WhatsocialpsychologicalprocessesmaybeatworkintheproducCon,diffusionandconsumpConofnewmedia?

Whydoweevenneedtoknowthis?Mediatechnologiesareinterwovenwithotheraspectsofsocialorganisa>onandsocialchange

Mediatechnologieshavefundamentalimpactonthenatureofsocialinterac>oninmodernsocie>es

7/27/2019 Lecture 1 notes.pdf

13/23

Socialpsychologyofnewmedia

HowarepeoplesaStudesandbehaviourtowardsnewmediashapedbysocial

dynamics?

HowisnewmediaaffecCngthenatureofsocialdynamics?

7/27/2019 Lecture 1 notes.pdf

14/23

7/27/2019 Lecture 1 notes.pdf

15/23

mpactoftechnologyonsocietySomecompe>ngperspec>ves

7/27/2019 Lecture 1 notes.pdf

16/23

Technologicaldeterminism

Technology+Determines ScienceFindsIndustryAppliesManConforms

- 1933ChicagoWorldsFair Technologytheprimemoverinsocietaldevelopment Socialchangeasaresultoftechnologicalinnova>oninevitableandpredeterminedbytechnology

Linearchainofcausality

7/27/2019 Lecture 1 notes.pdf

17/23

ocialdeterminism

Society+Determines Socialinterac>onsandconstructsalonedeterminetheinven>on,development,adop>on,

andusageoftechnologies nventorsanddesignersCommercialandpoli>calinfluences nterpersonalinterac>onsCulturalfactors,socialpreferences,customsandexpecta>ons

Theprimaryroleofhumanagencyandchoice

7/27/2019 Lecture 1 notes.pdf

18/23

Technologicaldeterminism

Mobilephonesandtheinternetleadpeopletocheatontheirspouses.

Shortmessageservicescausemanycaraccidents.

7/27/2019 Lecture 1 notes.pdf

19/23

ocialdeterminism

Humansarenotbynaturemonogamous.Hence,theywilluseallmeans,includingthemobilephoneandinternetto

commitadultery.

Peoplesdemandforsendingmessagesany>metheywantleadstocaraccidents.

7/27/2019 Lecture 1 notes.pdf

20/23

ocialhapingofTechnology

Socialse^ngsshapetechnologyasmuchastechnologiesaffectorganisa>onsand

society(MacKenzieandWajcman1985)

Technologicaldevelopmentproceedsbytheinterac>onofvarioussocialandtechnicalelements

Theconsequencesoftechnologiesarisefromamixofaffordancesandtheunexpectedandemergent

waysthatpeoplemakeuseofthose

affordances.(Baym)

7/27/2019 Lecture 1 notes.pdf

21/23

ocialhapingofTechnology

ThetruthissomewhereinbetweenDynamicmutuallyinfluen>alrela>onshipbetweensocietyandtechnology

TechnologySociety

7/27/2019 Lecture 1 notes.pdf

22/23

ocialhapingofTechnology

Mobilephonesandtheinternetmakeiteasierthanbeforeforpeopletocheatontheirspouses.

Humansarenotalwaysmonogamous.Hence,thosewhohavetheneedwouldusethemobilephoneandinternetto

commitadultery.

SMSbringsthreatstosafedriving. Peoplesdemandforsendingmessagesany>medistractsdrivers.

7/27/2019 Lecture 1 notes.pdf

23/23

Conclusion

Technologicaldeterminismandsocialconstruc>onoftechnologynotwithoutmerit

Onlypar>alperspec>ves Socialshapingoftechnologymoreencompassing

WeekstocomeTechnologicalaffordancesandsocialuses