Learning Objectives Define Search Engine Optimization List the four steps of Search Engine...
-
date post
19-Dec-2015 -
Category
Documents
-
view
219 -
download
0
Transcript of Learning Objectives Define Search Engine Optimization List the four steps of Search Engine...
![Page 1: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/1.jpg)
Search Engine Optimization
![Page 2: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/2.jpg)
Learning ObjectivesDefine Search Engine OptimizationList the four steps of Search Engine
OptimizationFind at least two Web sites that can help you
with SEO
![Page 3: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/3.jpg)
King GoogleSearch engines control the information … the world
![Page 4: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/4.jpg)
Google MonsterDon’t be eaten
![Page 5: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/5.jpg)
Google the thousand pound gorillaYou WILL play there game. Or you won’t play.
![Page 6: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/6.jpg)
Search Engine Optimization (SEO) Search engine optimization (SEO) is the
process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.Paid: Google Addwords
jljenk
![Page 7: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/7.jpg)
SEOMay tools Many paid servicesMuch information
IT IS NOT THAT HARD… JUST TIME CONSUMING.
![Page 8: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/8.jpg)
Where to startGoogle of course…
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
Nice tools at:https://adwords.google.com/http://tools.seobook.com/ (many other sites)
![Page 9: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/9.jpg)
Where to startSubmit site:
http://www.google.com/addurl.html.Tools:
Install Web master tools (jljenk): https://www.google.com/webmasters/tools/home?hl
=en Submit site map
Install Google Analytics
![Page 10: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/10.jpg)
2. On Page Optimization
From Google
![Page 11: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/11.jpg)
Use meta tagsUrlTitlesHeadersLinks
![Page 12: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/12.jpg)
What to put in tags?1. Select the right key wordsChoosing the right key wordsGoogle Add words:
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=kt&ideaRequestType=KEYWORD_IDEAS#search.none
![Page 13: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/13.jpg)
Google Add Word ToolsExcel Analysis High and Low
![Page 14: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/14.jpg)
3. Get people to link to youPage Rank
Alogrithm
![Page 17: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/17.jpg)
How do you get people to link to you?Know someone?Good and unique content?Write articles?Schools and government are great! (credible)
![Page 18: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/18.jpg)
4. Social InteractionFacebook on your app or Web site
http://developers.facebook.com/docs/guides/web/
http://developers.facebook.com/docs/plugins/BlogsEmailTwitter about Web site
![Page 19: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/19.jpg)
Social Interaction – Viral!
Bigger than winning the lottery!
![Page 20: Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you.](https://reader031.fdocuments.net/reader031/viewer/2022032309/56649d2f5503460f94a06cd0/html5/thumbnails/20.jpg)
Next classSwitching gears … databaseReading:
RT Chapter 4 (Data and Knowledge Management) pp. 122-132