You CAN become Metric Mavens

Ashley BoydCampaign Director, MomsRising

MomsRising.org

Mamás Superándose

Metrics don’t fall from the sky

Organizational Mission

Top Line Goals

Key Results Areas

Associated Metrics

Mission & Top Line Goals

• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.

• MomsRising Top Line Goals:  Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.

Focus on Key Results Area #1Goal: Grow the Movement

Matching Key Result Area (#1): MomsRising is building a strong multicultural movement of people who care about family economic security and well-being.  

Associated Metrics:

We Wanted to Learn So We Measured

How fast are we adding members? New members per unit of time

Are we losing members? Unsubscribes per unit of time

Are we diversifying membership? Collaborations with multicultural orgs

Medicaid Action Alert #1

Metrics Review Process

• Metrics Monday Review of spreadsheet (we’ll take a peak at this shortly!) – full staff

• Qualitative feedback (email, Facebook comments, blog comments, etc.)– full staff

• Deeper analysis – issue teams

Qualitative Feedback

What’s going on?

Hypothesis (Based on Historical Data)

• Call to action didn’t focus on urgency of the issue and our opponents

• Additionally, we’re facing a unique media & political context creating a drumbeat about threats to the country as a result of the growing federal debt

Medicaid Action Alert #2

Metric Mondays – Action Alert Metrics

Metric Mondays – Website Metrics

Metric Mondays – Social Media Metrics

Building on Successful Messaging

Leveraging Personal Stories

Leveraging Personal Stories

Q & A

• Questions• Resources to share• Ideas/Reflections

Final Thoughts

• Measuring is important but what you measure is really important.

• No “one-size-fits-all” metrics for all situations or organizations.

• Choose metrics that will give you the information you need to meet your specific organizational goals/mission.

Thank Youashley@momsrising.org