The Adventure Continues…

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28 Days…

24 Trails…

4 Ecosystems…

COSTAL COMMUNITIES September 3–9, 2012

Along the rocky shores and sandy

beaches of Hawai’i lie some of the

most stubborn plants – tolerant of

harsh growing conditions. These

areas are also home to colorful

coral reefs, the mating grounds of

humpback whales, and one of two

native Hawaiian mammals – the

monk seal.

In addition to the natural world, each

island has its special coastal

locales, from a historic colony once

home to a Catholic saint and a

community stricken with a

debilitating illness to a wildlife

preserve saving nesting grounds for

endangered birds.

Racers will discover there is more to

the beach than surfing and

sunbathing.

LOWLAND DRY AND

MESIC FOREST September 10–16, 2012

From the state tree, the tangled

kuiki, to the native hoary bat, the

lowland forests are present on

nearly every island. These forests,

known as kula, are hotspots for

ecological preservation and

conservation efforts with many

endangered plant and animal

species.

The trees in this area were critical to

ancient Hawaiians with the lama

tree, considered sacred to Laka, the

goddess of the hula, used as posts

in the construction of homes and the

wilwili used for boats and

surfboards. In many places, this

natural ecosystem gave way to

sugar plantations and other

agriculture.

WET FOREST AND

WOODLAND September 17–23, 2012

Known as wao akua the wet forests

of Hawai’i were reserved for the

gods. And even after the arrival of

Captain Cook in 1778, these lands

were relatively untouched.

Today they are the lush and colorful

home to diverse species of colorful

native birds, trees, ferns and other

plants. While these areas may

appear isolated and protected, they

are often vulnerable to invasion by

alien plants.

Throughout the event, racers will

learn more about the ways they can

protect the ecosystems in which

they travel.

ALPINE DESERT September 24–30, 2012

Harsh, barren, cold and hostile –

many would assume the summits of

Mauna Kea, Mauna Loa and

Haleakala to be lifeless. But the

silversword, found only on those

peaks, reminds us that life finds a

way, as it grows in volcanic cinder.

The sheer enormity of the dormant

volcanoes in this ecosystem

demonstrate the power of nature as

it brings to mind the creation story of

the islands themselves and their

birth in fire.

As the racers reach the end of their

journey here, they’ll find confidence,

knowing they have taken their first

steps on the way to greater

wellbeing.

Uniquely Hawaiian

HAWAIIAN CULTURE

Ancient Hawaiian myths revere four

tiki gods, Kanaloa, the god of the

sea; Ku, the god of war; Lono, the

god of fertility and peace; and Kane

the god of light and life. As racers

participate in the Eco-Challenge and

are immersed in the ecosystems,

they’ll be introduced to Hawaiian

mysticism, traditions and lore. We’ll

explore the impact this history has

on modern Hawaiians and their

sense of ‘aina, or respect and care

for the land and sea.

ENDANGERED SPECIES

Hawaii is the extinction capital of the

world, with 75 percent of the U.S.’s

known extinctions occurring on the

islands. Most of these extinctions,

and the current endangered

species, are the result of human

intervention and the introduction of

alien plant and animal species.

Before these plants and animals

disappear, racers will be introduced

to the Hawaiian monk seal, the

hoary bat, the green sea turtles and

the Hawaiian goose and other birds,

as they virtually travel through the

diversity of Hawai’i and learn how

they can help save a species.

Your Company

Sponsors Teams Your Employee Teams

Race (Virtually)

Your Employees Achieve

Goals and Earn Awards

Your employees form 10-person teams to race

against other teams from all around the world. The

goal? Healthier lifestyles for everyone – but also

personal rewards and awards that are a part of the

LEAP4LIFE program. At the end of the GREAT RACE

event, each racer continues to reside in the

LEAP4LIFE online community.

Virtual Fitness Racing Corporate Wellness

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Virtual fitness racing within a GREAT RACE

makes it easy to introduce your employees to a

healthier, more active lifestyle.

Eco-Challenge 2012 GREAT RACE: Hawaiian Islands Eco-Challenge

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A 4-week, 28 day virtual racing event intended to

introduce health & wellness with a performance

perspective. In the Eco Challenge, racers are taken “off

the major roadways” and into well known, backpacking

and hiking trail environments via simulation. Racers

experience specific nature features, historic elements,

and conditions of the ecosystems and locations through

storytelling as they compete through daily activity.

LEAP4LIFE’S GREAT RACE Hawaiian Islands Eco-Challenge

• 4 week event featuring 4 unique

ecosystems and 24 trail heads across the

Hawaiian Islands

• 10-person race teams form to compete for

prize packages, awards and a healthier

lifestyle by increasing daily fitness activities

and caloric burn.

Eco-Challenge 2012 GREAT RACE: Hawaiian Islands Eco-Challenge

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Over a 28-day period, teams will collectively attempt to burn

210,000 calories across their 10-member teams in pursuit

of improved health and over $2,000 in cash prizes!

Cash prizes will be awarded to the 1st place teams across

three performance levels, plus other prizes and awards for

top individual performances.

GREAT RACE EXPERIENCE Past Participants Quotes

“This challenge has been great thus far. It keeps me on

my toes & I have such great...I mean the GREATEST

teammates!! Support & motivation is what I needed to

get started....” – Lorelei C

“My favorite part of the challenge, was just the

competition itself. I am very competitive by nature and

found myself doing extra just because I wanted our

team to win.” -Melisa G

“Participating in the virtual Great Race across the

Hawaiian islands made me realize that you must step

outside of your comfort zone to discover your inner

courage to step it up, to discover new things.” -Elyson R

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Eco-Challenge 2012 GREAT RACE: Hawaiian Islands Eco-Challenge

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$120 per Racer; $1,200 per Company Team • 10-person teams; minimum one team

• Register at: www.leap4life.com/pages/greatrace

Race Package Includes: • All event coordination and communications

• Pre-race warm-up events and LEAP4LIFE on-boarding

• 4-week LEAP4LIFE GREAT RACE EVENT

• Fitness programming, measurement, & reporting

• GREAT RACE Racer Kit, including

• Personal biometric device and online goal setting

and performance tracking software suite*

• GREAT RACE commemorative bib, brochure &

starter package

• 1-yr subscription to LEAP4LIFE*

Race Registration & Entry Details:

Eco-Challenge 2012 GREAT RACE: Hawaiian Islands Eco-Challenge

GREAT RACE Event: 9/3/12 – 9/30/12

Race Registration: Now – 8/13/12

Pre-Race Warm-up Events: 8/6/12 – 9/2/12

Race Structure: 10-person teams, virtual race

*Applicable to first time GREAT RACE participants and new LEAP4LIFE Members 18

$250 Flat Fee Race Sponsorship

Package Includes: • Sponsorship of one (1) GREAT RACE event

(Trailhead) via brand placement and race

communications on event dates (see schedule for

timing and availability)

• Full brand page development and integration within

LEAP4LIFE’s Stadium – exposing your brand,

special offers, and communications to all LEAP4LIFE

members

• Insertion of one (1) promotional offer/item into

GREAT RACE racer kits (size, weight and timing

restrictions apply)

• Reporting

Coalition Partner Offering

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Race Sponsorship GREAT RACE Eco-Challenge Packages

Via the GREAT RACE, Coalition Partners have the

opportunity to deliver targeted communications and

brand messaging to consumers in rich media and

traditional media formats such as racing kits, email

and online brand placements.