Lean startup presentation
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21-Oct-2014 -
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Transcript of Lean startup presentation
Apa itu lean startup
ENABLING INNOVATION using Lean Startup
What is Lean Startup ?
History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
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Why is Startup Product failed ?
High burn RateSwing for the FencesFull Management TeamsAssume Customer KnownAssume Features KnownAssume Growth by Execution
Traditional Startup Product are fighting yesterdays War
Why should we change ?
Japans Manufacturing Industry
Toyotas Production System (Taichi Onno , 1978)
The New Product Development (Taichi Onno , 1978)
Agile
Design Pattern (Gang of Four, 1994)
Extreme Programming (Kent Beck, 1999)
Scrum (Sutherland & Schwaber, 1999)
Lean
Lean Software Development (Mary & Tom Popiendeck , 2003)
Kanban (David Anderson, 2010)
Lean Startup
Lean Startup (Eric Reis, 2011)
The Path To Lean Startup
Failed Products No one Wanted
----- Meeting Notes (7/29/13 11:59) -----sebelum ini kenapa mereka gagal dan contoh2nya
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Most Startups dont Know What They ll be when They Grow up
Innovation for Growth
Customer Validation
Shorten Production Time
Minimum Viable Product
Measurement
Validated Learning
What is Lean Startup ?
Lean startup adalah suatu metode yang baru untuk mengembangkan produk berdasarkan validasi dari customer yang tujuannya untuk mempersingkat waktu development dan memperkecil resiko kegagalan dengan secara terus menerus melakukan validated learning dari customer untuk memperbaiki kualitas produk secara kontie
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Video
3 Stages of Lean Startup
History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
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Customer Validation
Shorten Production Time
Minimum Viable Product
Measurement
Validated Learning
3 Stages of Lean Startup
Finding Problem Worth Solving
Defining the MVP
Maximizing for Learning
Do I have problem worth solving ?
Have I built something people want ?
How do I accelerate growth?
Lean startup adalah suatu metode yang baru untuk mengembangkan produk berdasarkan validasi dari customer yang tujuannya untuk mempersingkat waktu development dan memperkecil resiko kegagalan dengan secara terus menerus melakukan validated learning dari customer untuk memperbaiki kualitas produk secara kontie
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Finding Problem Worth Solving
Customer Validation
History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
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Example Hypothesis
We believe that creating the ability for people to share photos on social networks will allow for greater self-expression and deeper ambient connection between people based on shared interest.
Problem Worth Solving - Instagram
Who is your customers ?What pain points to they have ?How will we solve their pain points ?What is the most important thing they need ?What is our differentiation ?
Which you turn into testable hypothesis for your early adopters
Customer Development to Build Hypothesis
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Prioritize
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Steps to Build Hypothesis
Hypothesis
We believe that showing the date and location of show for the favorite performers and the live performance nearby will create a greater connection between fans and their favorite musicians
- Hangscout
Study Case - Hangscout
Study Case : Persona Development - Hangscout
Miss a live performance
Doesnt know the schedule
Doesnt know the live performance was cancelled
So much work to find the live performance schedule
Doesnt know well about the place
Study Case : Problem Development - Hangscout
Artist & event Schedule & info
Live performance location information
Artist & event Schedule reminder
Study Case : Solution- Hangscout
Live performance schedule helper(event & artist schedule and information in the systemic use of data)
Time saving for fans (Providing event and artist schedule in one trusted place in mobile app)
Helpful location information (live performance location)
Study Case : Value Proposition- Hangscout
How To do the Customer Validation
Is your Assumption Right ?
Defining the Minimum Viable Product
Shorten Production Time
Minimum Viable Product
History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
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Lean startups are series of MVPs. Each MVP designed to answer specific questions (hypothesis) Eric Reis
The minimum viable product (MVP) is often an ad on google. Or a power point slide. Or a dialog box. Or a landing page. Nivi, Venture Hacks.
Building an MVP is to avoid building product that nobody wants. Steve Blank
Defining the Minimum Viable Product
http://www.flickr.com/photos/jackdorsey/182613360/
Twttr Minimum Viable Product
Dropbox Minimum Viable Product
http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
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Study Case The Lounge MVP
Based on 13 people interviewed, they (10 people)agree with this kind of choices, with 3 people will only see when they see for new places in the city they traveled.
We interview 8 people with 7 people consider review with picture and 1 person considers review with icon and rating.
How can We Make it Work ?
Maximizing for Learning
Measurement
Validated Learning
History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
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Fail Fast , Success Faster
Build Faster
Continuous DeploymentSmall BatchesMinimum Viable Product
Measure Faster
Split TestingActionable Metrics
Learn Faster
Customer Development
Lean Startup Advocates Experiments and Learning
Product / Market Fit
AARRR Metrics
Pivot
Cryptography
PDA payment
E-bay web payment
Pivot
How can We Build This Efficiently
Lean Startup First Step
Decide on your early adoptersWrite your hypothesis downBuild your minimum viable productProve it in micro-scale and get out of the buildingFact-based culture, built to learn