Lean Startup Machine Shanghai 2012 - Kick Off Presentation
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Transcript of Lean Startup Machine Shanghai 2012 - Kick Off Presentation
#LeanStartupMachine# @techyizu
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SOMETHING IS FUNDAMENTALLY
WRONG
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Why do startups fail?
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Big Idea #1
The vast majority of startups fail NOT because they couldn’t
build a product...
but because nobody wanted the product.没人要你的产品
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Why do startups succeed?
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Big Idea #2
“The vast majority of [successful] startups
abandoned their initial plans
and learned what would and would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
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FAILUREThe Secret to Success
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Question Your Assumptions
Human brain is wired to assume
Canvas = Think like a Scientist
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Get Out of the Building&
Talk to People走出办公楼,与客户交流和学习
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GOOBing is HARD
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WHAT’S AN MVP?MVP是什麽?
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Definition
The minimum amount of effort you have to exert to complete exactly one turn of the Build-Measure-Learn feedback loop.
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MVP = EXPERIMENTMVP = 最小可行产品
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MVP Explained
1. MVP = EXPERIMENT2. Test your riskiest assumption测试风险最高的假设
3. Look for invalidation or currency获取客户的否定或认可
4. Confirmation Bias & Observer Bias证实偏误 & 观察者期望效应
5. FAKE IT
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风险
可行性
已知 未知
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MVP Stages
1. Problem Exploration问题探索
2. Product Pitch产品推介
3. Concierge产品试配
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MVP Stages
1.Problem Exploration 问题探索:exists? who?
2.Product Pitch 产品推介:collect currency
3.Concierge 产品试配:deliver customer experience
Stages increase in opportunity cost机会成本提高
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Find Early Adopters
早期采纳者:
“FOAMING AT THE MOUTH”1. Have the problem2. Know they have the problem3. Searched for a solution4. Hacked their own solution5. Have budget for a solution
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3-POINT INTERVIEW1. Has [insert specific problem] been a
problem for you? (context)你是否有过【插入问题】?
2. Tell me about the last time you dealt with this problem? (story)告诉我你上⼀一次有【插入问题】的情况或故事。
3. What’s your ideal solution for this? (solution)对你来说,解决那个情况的最佳方案是什么?
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OBJECTIVE:Learn
remember...
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Validation Canvas
• Canvas is a communication tool• 5-7 words in black sharpie• WRITE IN ALL CAPS• Mentors will enforce strongly
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Canvas Demobit.ly/lsm-canvasvideo
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