ORGANIZED BY ASOCIACIÓN ESPAÑOLA DE OFICINAS

WEDNESDAY 13TH NOVEMBER

17:00 -19:00 • Attendants registration (only at Hotel venue)

20:30 - 22:00 • Welcome Cocktail, Casino de Madrid

THURSDAY 14TH NOVEMBER

08:00 - 09:30 • Attendants registration

09:30 - 10:15 • Inauguration (Plenary Session)

10:15 - 11:15 Work ways in the 21st century, (Plenary Session) • Beyond the physical environment, the ever-changing HR world • New paradigms, new values • Business objectives and people management • Compensation for value contribution?. • Sharing table with a robot?

11:15 - 11:45 Coffee break

11:45 - 12:45 Office Industry Future, dialogue (Plenary Session) • Where are we going? new business models • The office: strategic tool for companies • Custom-made or tailored office? Flexibility and Sustainability • Trends on the office end-user & perspective from asset owner

12:45 - 13:30 Trends in USA Real State market

THURSDAY 14TH NOVEMBER (Cont.)

13:30 - 15:00 Lunch

15:00 - 16:00 Tenants needs, round table (Plenary session) • Worker experience. Customization in response to r requirements. • Coworking. Yes, it is here to stay. • Space flexibility, services and contracts. • Company end-user needs of information.

16:00 - 16:30 Coffee break

16:30 - 18:00 Digitalization and innovation, round table (Plenary Session) • Technical and technological innovations. Impact on product marketing • Technological impact when managing assets • Innovation, knowledge and talent

18:00 - 19:00 Spain, country to work, round table (Plenary Session) • Spain, a worker friendly country: life quality and work quality • The Mediterranean alternative. Geostrategic positioning • Where talent blooms • Human resources, professional qualification • Infrastructures, connectivity and speed

19:45 Transfer from Hotel to Gala Dinner

20:00 - 22:30 Private visit and Gala Dinner at Thyssen-Bornemisza Museum

MADRID / NOV 13, 14, 15

PROGRAM & SPEAKERS

Leading work culturetransformation

FRIDAY 15TH NOVEMBER

09:30 - 10:30 Financing, round table • Alternative models. • Evolution of Spanish Banking.

Product Quality, round table • Global vision • Certifications and AEO Model • Does the market say that quality is not negotiable? • Technical quality and rents

10:30 - 11:00 Coffee break

11:00 - 12:00 Workspaces, motivation and talent, round table (Plenary Session) • Space as a catalyst for collaboration, coexistence and creativity • New work ways and patterns • Can offices be the tool to align and motivate workforce? • The role of the office as a productivity booster

12:00 - 13:30 Offices in the cities of the XXI century, round table (Plenary Session) • Impact on the dynamics of cities • Professional/personal life balance • Smart cities & Smart offices • Urban planning and uses • Where do people want to work? Mobility

13:30 Closing session

Leading work culture transformation