Lead Generation through Social Media Seminar

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Transcript of Lead Generation through Social Media Seminar

  • 1.

2. 3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 5 Steps To Building Online Relationships 17. 18. 19. 20. be authentic 21. 22. blogsearch.google.com 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. The Fan Page

  • Photo

39. 40. 41. The Fan Page

  • Photo
  • Information

42. 43. 44. The Fan Page

  • Photo
  • Information
  • Wall Settings

45. 46. 47. The Fan Page

  • Photo
  • Information
  • Wall Settings
  • Photos

48. 49. The Fan Page

  • Photo
  • Information
  • Wall Settings
  • Photos
  • Custom Tabs

50. 51. The Fan Page

  • Be Interesting
  • Listen to People
    • And Respond
  • It Is All About the Share
  • Ask Genuine Questions

52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. facebook.com/facebook-widgets 68. 69. 70. Facebook Ads

  • Segment ads based on age, birthday, gender, and other demographic data
  • Most importantly: REGION BASED
  • Pay-per-click

71. 72. 73. 74.

    • A business oriented social networking site
    • Mainly used for professional networking and has over 48 million registered users in 170 industries

75. Your Profile

  • Upload a GOOD Photo
  • 100% Completion
  • Use Email address as your last name
  • Keyword out your profile

76. 77. Uploading Contacts 78. Current Contacts 79. 80. 81. 82. 83. 84. 85. Past and Present Colleagues 86. 87. 88. Recommendations

  • Recommend first
  • Ask. Ask. Ask.
    • Use custom invite text
  • Actually do it.

89. 90. 91. Status Updates 92. 93. Lead Generation 94. The power is in the introduction from your second degree 95. How do you measure success? 96. Measurement

  • Fan Count
  • Tiny.Url (tracking links)
  • Coupon Code
  • Email Distribution
    • Sears
  • Phone Calls
  • Traffic to Website

97. What You Should Be Doing Tomorrow

  • Create Your Social Profiles
  • Setup lists on both Twitter and Facebook
  • Connect with Your Email Database (Facebook, Twitter, LinkedIN)
  • Add 10 people to each list

98. Connect With Me

  • Blog: http://www.kylelacy.com
  • Twitter: @kyleplacy
  • Phone: 1-765-610-5965