Delicious recipes from Le Pain Quotidien ALAIN COUMONT | JEAN-PIERRE GABRIEL

Whole Wheat M’hamsa Couscous & Tibar Sauce

NEW Le Pain Quotidien

COOKBOOK

The Cookbook

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More than 100 recipes • BREADS • BREAKFASTS • TARTINES • SOUPS • SALADS • SHARING DISHES • TREATS

Filled with Old and New Favorites

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New Recipes Ready for Specials US, UK, Paris - Spring 2013

• Chia Seed Pudding • Goat Cheese Asparagus Frittata • Sweet Pea Hummus Tartine

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New Recipes Ready for Specials US, UK, Paris - Summer 2013

• Sardine • Pan con Tomate • Gazpacho • Spicy Shrimp Tartine

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New Recipes Ready for Specials US, UK, Paris - Autumn 2013

• Warm Goat Cheese Salad • Beet Caviar & Wild Salmon Tartine • Chile sin Carne • Tartiflette

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Sell Cookbooks with your Specials (and Specials with your Cookbooks)

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Front Back

Dedicated POS Card

Generate Publicity with a Book Launch and engage your employees

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Schedule Alain for • Local interviews • Book signings • In-store Tartine workshops • Bread baking classes • and more

Cookbook PR Schedule, New York Example Event Location Attendees

Day 1 ● Tartine Class with Alain LPQ Bleecker, NY Press, bloggers● Book Signing LPQ 3 Park, New York Employees, Friends & Family

Day 2 ● Baking Class with Alain Institute of Culinary Education ICE/ICC/CIA members and students ● Interviews with Press NYC Press

Day 3 ● Tartine Class with Alain Havens Kitchen At-home cooks, students, press● Interviews with Press NYC Press● Launch Party for Press with Book Signing Flanders Tourist Office in NY Press, VIPs

Day 4 ● Interviews with Press NYC Press● Book Signing LIC Production Center Employees● Dinner w Alain (Stone Barns Cookbook Club) Stone Barns Center Press, Stone Barns members

Release Dates

Language At Havi English May 2013 Dutch May 2013 French August 2013 Spanish August 2013

Portuguese TBD Russian TBD

Japanese TBD

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Retail, each Wholesale from Havi, each

English edition: $29.99/£20 Pickup: € 13.13 Int’l: € 14.12

French edition: €25 Pickup: € 12.52 Int’l: € 13.46 Dutch edition: €25 “ “ Spanish edition: €25 “ “

• Available by the case. Each case contains 14 books. • Send orders for English, Dutch, French and Spanish

books to Chessy Brady at cbrady@pql.be • Also include your order on your next HAVI ORDER SHEET

(a line will be added for this purpose) • Please consider purchasing extra books for PR purposes.

Price

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Selling Through the Old Cookbook

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1. Place cookbooks on the communal tables. Not only does this add color, but it makes guests aware of the book and allows them to hold and flip through it. A book should be placed on each end of the table with Alain looking out away from the middle of the table.

• Add a sticker to the front of the book indicating the price and where to buy. • If you want to sell through quickly, recommend decreasing the price.

2. Give the cookbook prime real estate on retail shelves, displaying at least ten books at all times. At least one cookbook should face the guest (only showing the spine will not sell books).

3. If possible, build a retail tower of books on a high top table, using multiple languages for color if you have them. Remember “Pile ‘em high, watch ‘em fly.”

4. Offer incentives for the store employee who sells the most books every week.