LCW September/October

The Women’s Journal newspaper is published bimonthly and isavailable free of charge, by subscription, display stands in approvedprivate and public establishments and authorized distributors only.

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The Women’s Journal assumes no responsibility for unsolicitedmaterial or reproductions made by advertisers. This newspaper will bepublished by the 15th of every other month. Representations by TheWomen’s Journal, copyright 2011.™

PublisherKristina Doll

Co-PublisherDaniel Doll

Editor-in-chiefBarbara Cremedas

Graphic DesignStacy Burns

www.Designs2Sell.com

Distribution ManagerJoel Dean

PrintingEngle Printing & Publishing

Company, Inc. • Lancaster, PA

The Loudoun CountyWoman

P.O. Box 12242Silver Spring, MD 20908

703-829-6624editor@loudouncountywoman.comwww.loudouncountywoman.com

U.S. Mail • Direct Drop Distributors • Subscription

Publisher’s NoteBy Kristina Doll

Dear Readers,

This has been an exciting year for me, and the staff of theLoudoun County Woman is gladly celebrating its one year anniver-sary! We would like to thank our contributors and our readership for our success thispast year. We are looking forward to continuing to provide interesting and informa-tive articles that help educate the women of Loudoun County. Align yourself with experts, avail yourself to knowledge.

Featured on the Cover

Lauren ClementOwner and DecoratorDecorating Den Interiors877.583.0355www.decdens.com/[email protected]

11

Join our growing list of contributors.

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in every issueWomen in ProfilePages 14–15

Crossword PuzzlePage 23

Recipe FavoritesPage 24-25

Why AdvertisePage 26

TestimonialsPage 27

3www.loudouncountywoman.com

september/october 2011contents

health & wellnessHealthy By NaturePage 4-5

Capitol Vein and Laser CenterPage 6

Legacy OrthodonticsPage 7

Mountcastle Plastic SurgeryPage 8

Lans Family DentistryPage 9

website & graphic designWebsite DesignPage 10

Designs 2 SellPage 11

interior designDecorating Den InteriorsPage 12-13

women in profileLoudoun Women in ProfilePages 14-15

fine art photographyThe Edge PhotographyPages 16-17

communityLocal Women FirefightersPages 18-19

Frilly FrocksPage 20

Soapbox SoapsPage 21

Plato’s ClosetPage 22

Crossword PuzzlePage 23

RecipesPage 24-25

Advertising in a RecessionPage 26

TestimonialsPage 27


Health & Wellness

Whether you are 19 or 90, there is oneimportant way you can attend to your health—ensure adequate amounts of omega-3 fattyacids in your diet every day! Documented bythousands of studies, cod liver oil and !sh oilblends, known to be direct sources of DHAand EPA, are delivering proven bene!ts forheart health, boosting mood, and are eventhe foundation for beautiful skin and hair.Essential fatty acids are a must for everywoman’s body!

Why? EFA’s control a large number ofcellular processes in the body. "ese fats areknown to increase the absorption of vitaminsand minerals, maintain proper nerve func-tioning, cell receptor action, hormone bind-ing, cell #uidity, signal transduction, and aidin prostaglandin formation. So basic is thislevel of functioning of the body, that a de!-ciency can lead to many negative health im-plications.

Are there times in our passage as awoman that require special attention?

Absolutely! Take a look!• Women under stressSeveral research studies have made a

strong connection between omega-3 fattyacids and managing stress with positive re-sults. For example, people who added a dailydose of !sh oil to their regular antidepressanttreatment had signi!cant improvement insymptoms including anxiety, sleeping prob-lems, sadness, decreased sexual desire, andsuicidal tendencies.

• Women on weight loss programsEFA’s can help support weight loss by

slowing the absorption of carbohydrates tobalance blood sugar levels, and by help¬ingthe body to metabolize dietary fat for energyproduction instead of storage. Since EFA’sare the !rst stored fats to be burned, you willwant to replenish them in order to maintaingood health.

• Women wishing to conceiveWaiting until you are pregnant is not the

optimum time to be thinking about fattyacid stores. It can take time for the body tobuild up this important nutrient, consider aminimum of 3 months prior to conception.In addition, a study from the University of

Lund in Sweden showed that omega-3’s mayhelp facilitate pregnancy in women with in-fertility problems by increasing uterine blood#ow.

• Women who are pregnant/breastfeeding

Keeping levels of EFA’s su$cient duringthe entire pregnancy is essential since thelargest amount of brain development takesplace in the third trimester, meaning DHA istransferred from mother to baby at a veryhigh rate. "e need for DHA remains criti-cal for your new baby through 2 years of ageas he/she continues to develop.

• Mature women"ere are many good reasons for 60+

women to supplement with !sh oil—healthyheart, sharper brain, and better mood toname a few. In one study, a group of post-menopausal wom¬en were given !sh oil for amonth yielding a 27% reduction in bloodtriglyceride levels. Another study showedthat !sh oil helped to reduce the risk of gallstone formation in obese women when theywere following a low calorie diet.

Special Women’sWellness Report

Bobbi ElliottProprietor

Healthy By Nature, Inc.305 East Market Street

Leesburg, VA 20176

[email protected]

www.healthybynatureleesburgva.com

!e “Fat” Facts of LifeDHA and EPA work together in the body and natu-

rally occur together in !sh and !sh oil. However, scientistshave identi!ed DHA as playing a special role during preg-nancy. DHA is the predominant structural fatty acid in thebrain and retina. It makes sense then that a developingfetus and a new born infant have particularly high require-ments for DHA, depending on mom for their intakethrough the placenta during pregnancy and through breastmilk after birth. DHA is absolutely necessary for optimalvisual and mental development, plus the proper function-ing of the nervous and immune systems. Women can opti-mize their nutritional intake by eating !sh and taking codliver oil or a !sh oil blend in supplement form to ensureadequate levels of DHA and EPA. Your body will thenhave the important building blocks required to ensure andprotect your child’s healthy growth.

International recommendations suggest a minimumdaily intake of 300 mg of DHA when pregnant andnursing.

Is Something Fishy Here?Fish oil products should never smell or taste !shy. "is

indicates that the oils are rancid and should be discarded.For your safety and e$cacy, Nordic Naturals adheres tostringent European standards for freshness and purity, anduses state-of-the-art technology in the production of all ofits supplements.

Chasing the Blues AwayDepression is associated with lower levels of omega-3’s

in the blood, so taking !sh oil can help restore blood levelsand improve mood. "is was demonstrated in a studypublished in 2003 involving 28 patients with major de-pressive disorder. Just out in December 2006, another trialillustrated that the regular intake of cod liver oil improvedthe outcome of depression by showing a decrease in symp-toms.

Fish Oil Improves Patient RecoveryResearchers found that giving !sh oil to patients was as-

sociated with a signi!cant decrease in length of stay in In-tensive Care and in hospitals, as well as a reduced need forantibiotics.

Do You Know the Importance of DHA?A survey of recent moms and moms-to-be showed these results:• 50% of the women surveyed did not know about the need for DHA,

a critical nutrient for the healthy development of a baby• 68% said their doctor did not tell them about DHA• 72% said they had no idea how to get DHA into their diets• 17% said they were aware that fish is a source of DHA• 92% were interested in including DHA in the diet once they were

advised of its benefits

Source: The Kelton Study sponsored by the Society for Women’s Health Research locatedin Washington DC.

Health & Wellness


Spider Veins, Varicose Veins, Leg Swelling…Oh My!By Garth Rosenberg, MD, FACS

More than 80 million women in the United Stateslive with spider veins or varicose veins and their asso-ciated symptoms. Some veins are merely unsightly,however, some types of veins are linked to more sig-

ni!cant health concerns. Spider veins and telangectiasia are tiny red and

dark purple surface veins that are feather like to inkpen line in appearance. "e cause of spider veins isnot fully understood, but they seem to be moreprevalent if there is a family history or during hor-

monal variation such as pregnancy and peri-menopause. Spider veins can be unsightly and oftenage the appearance of the legs or face, but are usuallynot a medical problem. Treatments like sclerotherapy,laser, and Vein Wave are all quick and e%ective, withlittle discomfort and no downtime.

Varicose veins are typically larger blue veins thattend to bulge by the end of the day. "ese veins are ahealth concern and should be evaluated by a vascularspecialist. "e cause of varicose veins is venous insuf-!ciency (back#ow in leg veins due to non-workingvein valves), which often leads to a variety of symp-toms such as: aching, heaviness, swelling, cramping,burning, restless leg syndrome, skin discoloration,and even ulceration. Varicose veins can increase therisk of developing blood clots as well. "e days ofvein stripping, hospitalization, pain and remnantscars are gone! Treatments today are performed in theo$ce with local anesthesia in less than 30 minutes."e gold standard treatment is VNUS Closure,which o%ers little discomfort, little to no down time,and no scarring. Most insurance companies recognizethe medical consequences of varicose veins and docover the cost of treatments.

Capitol Vein & Laser is the region’s recognizedleader in comprehensive vein care. Drs. GarthRosenberg and Paul McNeill are board certi!ed inVascular Surgery and Phlebology (the medical spe-cialty of venous disorders) and have treated over10,000 patients to date with venous problems. Capi-tol Vein & Laser Center is your total vein care centerand o%ers customized plans for your individualneeds. Please visit our photo gallery atwww.myCVL.com to see results of treatments to legs,faces and hands.

Call us today for a free “quick-screen” appoint-ment to learn more.

Paul McNeill, MD, FACSGarth Rosenberg, MD, FACS

Vein Specialistswww.BetterLegsLoudoun.com

800.942.1829

FREE VEIN SCREENINGSDuring the Month of September!

BEFORE

AFTER

Health & Wellness



Health & Wellness

MYTH: Orthodontists are appropriate only for the mostchallenging and complex orthodontic cases.

FACT: Orthodontists have the education, experience and ex-pertise to recognize the di%erence between a simple case and acomplex one. When a case is challenging, orthodontists knowwhat to do.

MYTH: My family dentist says he can straighten my teeth.FACT: Orthodontists receive more formal education than

dentists to specialize in straightening teeth. Like dentists, ortho-dontists graduate from dental school. "en, to be an orthodon-tist, it takes an additional two to three academic years ofeducation in an accredited orthodontic residency program. Or-thodontists are dentistry’s specialists in straightening teeth andaligning jaws to create optimal function and form. Orthodon-tists only practice orthodontics. "ey treat hundreds of patientsa year, drawing on tried-and-true and new orthodontic appli-ance technologies to get patients to the best results. Orthodontists have knowl-edge of the full range of orthodontic appliance “tools”—including braces, clearaligners and other orthodontic devices. "ey know what to use and when becausethey work with these tools every day. Orthodontists build on their knowledge oforthodontics through on-going continuing education in orthodontic technologyand practice.

MYTH: Braces are for kids.FACT: One in !ve orthodontic patients is an adult.

MYTH: If there was a giant, overhead magnet and someone "ipped aswitch, people wearing braces would "y out of their chairs and stick to theceiling.

FACT: Unlikely, as braces are made fromnon-magnetic materials.

MYTH: Orthodontistscharge more than generaldentists for orthodontictreatment.

FACT: Fees for orthodon-tic treatment vary from prac-tice to practice. Each

doctor/practice, whether orthodontist or dentist, setshis/her own fee schedule. "e value in seeing an ortho-dontist comes from being the bene!ciary of the ortho-dontist’s education, experience and expertise inorthodontic car, and in getting a healthy, beautiful smilethat’s good for life®.

MYTH: Braces are painful and take two years ormore for the desired result.

FACT: After the adjustment period, like breaking in anew pair of shoes, braces are comfortable. Some may beworn for months, not years.

MYTH: Signals from braces link to the Internet todownload songs onto an iPod.

FACT:"is is not possible right now.

MYTH: Braces are ugly, call attention to the wearer,and would be embarrassing in business settings.

FACT: Today’s braces may be nearly invisible, made from clear plastic, or un-seen, mounted on the back (lingual) side of the teeth.

MYTH: Orthodontists have a low pro#le. FACT: Orthodontists give back to the community by o%ering free, dis-

counted, services to patients in need.

MYTH: Any dentist may join the American Association of Orthodontists.FACT: Only orthodontists may become members of the American Association

of Orthodontists.

From the American Association of Orthodontists.

Dr. Markus Niepraschk of Legacy Orthodontics graduated from Virginia Common-wealth University School of Dentistry and completed an additional two-year resi-

dency program at Marquette University. He is a member of the AAO and is a BoardCertified Orthodontist. Dr. Niepraschk offers a complimentary “Growing Grins” pro-

gram that monitors early growth in young patients. Contact his office by calling703-777-8277 or by visiting www.legacyortho.com.

Braces: Facts and Myths

L p s c i nAccording to a new study by the International Society of Aes-

thetic Plastic Surgery, liposuction is now the most popular formof plastic surgery, making up approximately 18.8% of plasticsurgery procedures as compared to the previously popular proce-dure breast augmentation which now only makes up 17% of plas-tic surgery procedures. Following behind these two in popularityare cosmetic eyelid surgery at 13.5%, rhinoplasty at 9.4%, andlastly the tummy tuck. Growing popularity of liposuction proce-dures is multi-factorial but likely has to do with increased accessi-bility, safety, and new and improved technologies.

Plastic surgeons are now able to perform liposuction in the of-!ce with something called tumescent anesthesia, which is essen-tially a diluted form of lidocaine (a local numbing agent). "istumescent anesthesia allows patients the option of having theirprocedure in an o$ce setting. "e bene!ts of this are avoiding“general” anesthesia, being “put to sleep,” and the risks that thiscan bring. In addition, an in-o$ce procedure can be a less costlyoption as compared to traditional liposuction performed in thehospital setting. Performing liposuction in the o$ce, in my opin-ion, allows for major bene!ts with little discomfort that may

range from a simple feeling of tightness to some mild pain or pres-sure. Of the hundreds of patients I have treated, I have never had apatient that has not tolerated the procedure using local or tumes-cent anesthesia. Performing liposuction while awake also allowsthe patient to maintain mobility, and gives me access to various an-gles of the body which results in the best possible contouring andresults.

In contrast to traditional liposuction, Smart Lipo is a new tech-nology which is a form of Laser Assisted Liposuction (LAL). It wasFDA approved in 2006 and has since been improved by adding in-creased strength, wavelengths, and better safety mechanisms.

Smart Lipo uses very small cannulas to deliver laser energy tothe tissue. "e bene!ts of laser liposuction technology as comparedto traditional liposuction are many and include: fat melting, skintightening, and less postoperative pain and bruising.

As we add wavelengths of laser light, which are more e$cient atfat disruption, the tool becomes much more than just a suction de-vice. It becomes, (pardon the expression), smart. With these newand improved technologies and results that are beyond compari-son, it is no surprise that liposuction has grown to become themost popular procedure we perform in plastic surgery today.

“Smart Lipo uses very small cannulas to deliver laser energy to the tissue.The benefits of laser liposuction technology as compared to traditional liposuction are many and include: fat melting, skin tightening, and lesspostoperative pain and bruising.”

BEFORE AFTER


Health & Wellness


Health & Wellness

Just as your child needs regular checkups with the pediatrician, regular visits with the dentist are necessary, too. Prepare your child for that !rst visit and the result may be the start of positive, lifelong dental care. When should my child !rst see a dentist, and why? "e ideal time for a child to visit the dentist is six months after the child’s !rst (primary) teeth erupt. "is time frame is a perfect opportunity for the dentist to carefully examine the development of the child’s mouth. Because dental problems often start early, the sooner the child visits the dentist, the better. To protect against problems, such as early childhood tooth decay, and prolonged thumb or paci!er-sucking, the dentist can provide or recom-mend special preventive care. Dr. Lans and his sta# recommend bringing your child in at an earlier age to accompany you, the par-ent, into the dental chair to get a !rst hand look at the experience. Children are observers by nature and being involved would enhance their desire for future hygiene care. Parents have told us over the years that their child usually can’t wait until his or her own appointment for a cleaning, after which he or she will be treated to the prize treasure chest in our o$ce to ensure a positive experience for a beautiful smile that lasts a lifetime.How do I prepare my child and myself for the visit? Before the visit, ask the den-tist about the procedures that will take place during the !rst appointment so there are no surprises. Plan a course of ac-tion for any possible reaction your child may have. Very young children may be fussy and not sit still. Others may become very frightened and cry. Some children may not react negatively at all. Some may enjoy the appointment very much! "ere are a num-ber of children’s books about

going to the dentist. Read these books with your child before his or her visit to familiarize your child with what will happen at the dentist’s o$ce and help lessen any potential anxiety. Try to make the upcoming appointment something to look forward to. Also, be sure to bring any records of your child’s complete medical history for his or her dental !le. What will happen during the !rst visit? Often a !rst visit is simply a time to acquaint your child with the dentist and the practice. If your child feels frightened or uncomfortable, or is uncoopera-tive, you my need to reschedule the appointment. As a parent, you should try to remain patient and calm, reassuring your child that the visit is not scary or something about which to be afraid. Any anxiety on your part will be transferred to your child. Short, successive visits can build on the child’s trust in the dentist and the dental o$ce and prove invaluable if your child needs to be treated later for any dental problem. Children’s appointments should be scheduled earlier in the day, when your child is alert and re-

freshed. For children younger than age 2 or 3, the parent may need to sit in the dental chair and hold the child during examination. If all goes well, the !rst visit often lasts between 15 and 30 minutes and may include any of the follow-ing, depending on the child’s age:

• A gentle but thorough examination of the teeth, jaw, bite, gums, and oral tissues to monitor growth and development and observe any prob-lem areas • A gentle cleansing, which includes polishing teeth and removing any plaque, tartar build-up, and stains• X-rays• A demonstration on how to properly care for the mouth and teeth at home • Nutritional counseling • An assessment of the need for %uoride.

"e dentist should be able to answer any ques-tions you have and try to make you and your child feel comfortable throughout the visit. When should we schedule the next appointment? Children, like adults, should see the dentist ev-ery six months. Some dentists may schedule inter-im visits for every three months when the child’s comfort and con!dence increases or for treatment needs. At Lans Family Dentistry we enjoy providing our pa-tients with the best quality dental care possible, and we are grateful for all our patients’ kind referrals. We will always make room for your family, friends, co-workers, or anyone else who would like to experience the great things we have to o!er. Please have them give us a call at 703-729-1400.

44110 Ashburn Shopping Plaza l Suite 166 l Ashburn, VA 20147

Cosmetic Dentistry - including Veneers

Restorative Dentistry

Hygiene & Preventative Care

Dentures

Implants

Crowns & Bridges

Teeth Whitening

Orthodontics for Adults and Children

Invisalign for Adults and Teens

Children’s Dentistry

Evening & SaturdayHours

EmergenciesWelcome

Financing Available

Includes Routine Cleaning, Examination& 4 Bitewing X-rays. If necessary, full set of

X-rays only $70 additional

SAVE $155NOW $95

Reg. $250

Full Orthodontic TreatmentIncludes INVISALIGN & Retainers

(Traditional Orthodontic Treatment& Invisalign Starting at $3200)

$400 Off

New PatientsCleaning Special

for New Patients


In most social circles, especially in the business world, the term “Web De-sign” evokes some knee-jerk responses:

• Expensive• A Hassle• Not ValuableI would like to show you a way that you can build a great website at little

cost to you. First, let me preface this editorial with one thing. "e cost of building a

website using this method is relative based on your technical inclination,willingness to “!gure things out,” and the cost range of the items you willneed. I will try to keep it as high level as possible, without becoming tootechnical. "e !rst thing you need is a domain and hosting. Hopefully you have

read my previous article on how to select a great domain- that should help.For those of you that didn’t, follow the rule that you should be able to say itover the phone, without having to spell it. You can buy a domain for under$10 a year from places like GoDaddy, iPage, or Bluehost. "e next part of the process is where you will really reduce your cost. Most of the expense that comes with website design comes from either

advanced, and subsequently custom built features, or building your pagefrom the ground up. For the majority of business, using templates to reducecosts is a great way to go. Most businesses need some basic features like acontact and the ability to change pictures or to embed a location map. "e way I have found to do this best, is to use a platform that gives you

access to all of these features, and a template that is designed for the platformthat provides the look and feel of the website. You can !nd templates for freeall over the web. Some places I recommend are: www.templatemonster.comor www.themeforest.net.

Now, you have to pick your platform. Generally, you will want to select aplatform that is speci!cally catered to re#ect your primary business. For ex-ample, if you run a boutique shop and would like to start selling online, picka platform that is focused on eCommerce. How do you !nd these platforms?"ey are everywhere. If you are looking on Google, type in “Open SourceeCommerce platform,” and you will get a number of hits. By the way, opensource is a great way to keep the cost down. It means that the platform is freeto use, and does not require a monthly or a license fee.

Now that you have selected you platform, search for a template that isbuilt for that platform, ie. for Magento Commerce, get a Magento template,for WordPress look for a WordPress template.

Once you install the platform, and upload your template, you should beable to change almost all of the things you need to tailor your site including:menu bars, colors, addition of content, and pictures.

To add additional functionality, most platforms will provide “plug-ins” or

8 Steps to Building an Inexpensive Website

USE WEB DESIGN TO GROW YOUR BUSINESS TODAY!

903-Dan-Doll or 903-326-3655

CALL FOR A FREE PRICE QUOTEMention that the Loudoun County Woman

sent you and get a special rate!

Act now! Only limited spots are available!

Website Creation for Your Business

[email protected]

“extensions” that you can add – mostly for free – to your website withoutmuch e%ort.

Let’s Review:1. Buy a domain and hosting account2. Determine your needs3. Decide on a platform4. Search for templates5. Install platform and upload template6. Add your content 7. Add any plug-ins or extensions8. Publish your website!"ere you have it! Using an open source platform with a template is one

of the easiest ways to save time, money, and reduce hassle when building awebsite.

Here is a list of some of my favorite open source platforms: Magento,WordPress, Joomla, osCommerce, Drupal.

Website Design


My design philosophy is to marry beauty and function. I enjoy help-ing my clients to identify and achieve their own personal decoratingstyle–decorating for themselves but not by themselves. I will workclosely with you to determine your likes and dislikes and needs anddesires. Then, together, we transform your space into a sophisti-cated design plan that re!ects your taste, personality and lifestyle.

Featured on the Cover

Graphic Design

Lauren ClementOwner and Decorator877.583.0355www.decdens.com/[email protected]

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Interior Design

Women in Profile


Kristina Bouweiri Kristina Bouweiri is President & CEO of the Washington, DC metropolitan area's largest lim-

ousine/shuttle service, Reston Limousine & Travel Service, Inc., nationally ranked 20th in size.O%ering high-quality transportation and a proven record of safety and customer service, RestonLimousine also has a proud legacy of business leadership and philanthropic support.

Kristina is a well-known business leader in the Dulles Corridor area. She is active as a mem-ber and board member with numerous organizations, including Loudoun CEO Cabinet,Loudoun and Dulles Regional Chambers of Commerce, Committee for Dulles, and LeadershipLoudoun. An ongoing supporter of philanthropic work, especially children's causes, Kristinaassists Make-A-Wish Foundation, Juvenile Diabetes, and the International Children's Festival.Reston Limousine annually provides over $100,000 through gifts-in-kind to charities."e Washington Business Journal named Kristina one of the 50 most powerful and in#u-

ential women in Washington. She has been featured in business publications such as Washing-ton SMARTCEO, Enterprising Women, Limo Digest, and Limousine & Chau%euredTransportation. In demand as a mentor for other women in business, Kristina frequentlyserves on panels and makes presentations, sharing her insight and business experience.

Rebecca KaselowRebecca’s love for her grandchildren and shopping for beautiful children’s clothing and

furnishings was the initial inspiration that drove her far beyond her wildest dreams and ex-pectations. In 2005, Rebecca opened Frilly Frocks, her !rst consignment store located inAshburn. "is past summer, Frilly Frocks moved to a beautiful new location at "e Village atLeesburg. "e larger space has allowed her to expand her children’s, ladies’ and juniors’clothing, shoes, purses, jewelry and accessories inventory. Frilly Frocks’s mission is to providethe opportunity for families to be able to conveniently purchase the !nest quality apparel ata fraction of the retail cost while also providing a means to earn extra money by selling theiroutgrown and unused items. Rebecca emphasizes “recycling” and also “giving” to those whoare in need and donates clothing and accessories to several organizations within LoudounCounty. Rebecca says “"e inventory we receive is amazing! Since we are blessed to live inLoudoun County, the richest county in the nation, you can only imagine the exceptionalitems we receive at Frilly Frocks every day!” Rebecca has many interests and is a proud

member of Virginia Greyhound Adoption (VAGA). She is committed to educating thepublic about ex-racing greyhounds, and !nding these wonderful animals “loving forever homes.” Her ultimategoal is to build and operate a kennel to house greyhounds while they await adoption. While enjoying a shop-ping “experience” at Frilly Frocks, you may also meet one of her greyhounds who frequents the store.

LOUDOUNWOMEN IN PROFILE

Women in Profile

Heidi KallettHeidi Kallett is the CEO and President of "e Dandelion Patch, a !ne sta-

tionery and gift boutique with four locations in the DC metro area: Vienna, Re-ston, Georgetown and now Leesburg! With oversight of both the day to dayactivities associated with running a small (but rapidly expanding) business and allpurchasing, marketing, personnel and strategic growth initiatives, Heidi is respon-sible for growing her business by over 425% since 2005. Heidi is well respected inthe stationery industry for her visionary thinking and positive attitude. Not coin-cidentally, she was recently appointed to the prestigious National Advisory Boardof the National Stationery Show in NYC.

Prior to her current entrepreneurial life, she was charged with many of the same issues as President of the Junior Leagueof Northern Virginia (JLNV). In this role, Heidi was the principal executive o$cer, o$cial spokesperson, and representativeof the JLNV. She was responsible for the operation, achievements, and morale of the 600+ women volunteers she represented.

While Heidi envisions making "e Dandelion Patch the area’s leading stationery retailer, she also strongly believes that thetrue de!nition of success includes playing a meaningful role in the community in which she lives. To that end, Heidi is acommunity role model and has served/serves on many non-pro!t Boards, including: National Association of Women Busi-

ness Owners, ChildHelp USA, Volunteer Fairfax, Children’s Science Center of Northern Virginia, Medical Care forChildren’s Partnership, Advisory Social Services Board of Fairfax County, Greater Washington Boys and Girls Clubsof Fairfax County, Charity Works and the Susan G. Komen Foundation. Most recently, in large part due to her vastvolunteer leadership experience in the area, Heidi was asked to serve as a Board Trustee for the Campbell Ho%manFoundation. She is a graduate of the Greater Washington D.C. Cares Board Training Program and a graduate of theLeadership Fairfax Class of 2006.

Heidi is often recognized for her energy, dedication and leadership, including being named “Mostlikely to make a di%erence” by the Leadership St. Pete Class of 1999 and as “Volunteer of the Year”by the JLNV in 2000 and again as “Woman of Vision” in 2008. She was highlighted in DC Mod-ern Luxury Magazine as one of “Washington’s Most Dynamic Women,” followed by the Washing-ton Business Journal honoring her with their prestigious “Women Who Mean Business” award asa Rising Star. In 2008, Heidi received international recognition from the Stevie Awards forWomen as a !nalist as Best Entrepreneur of the Year. In 2010, Heidi was the recipient of theSmart CEO Brava! Women’s Business Achievement Award. In addition, in November 2010,

Heidi was honored with the Northern Virginia Leadership Award from Leadership Fairfax. A transplanted Texan, Heidi has a degree in marketing from Texas Tech University.

She and her husband Joel, have two children: Ethan (11) and Jordan (9) who both at-tend "e Langley School.

Lauren ClementMy design philosophy is to marry beauty and function. I enjoy helping my

clients to identify and achieve their own personal decorating style-decorating foryourself but not by yourself. I work closely with you to determine your likes anddislikes, needs and desires, then together, we transform your space into a sophis-ticated design plan that re#ects your taste, personality and lifestyle. When I amnot decorating at Decorating Den, I can be found enjoying time with my hus-band, Chris, and my four month old daughter, Finley. Life is busy but beautiful!



Fine Art Photography

October is National Fire Prevention month and an excellent time to recognize women !re!ghters and emergency responders. We are pleased to acknowledge and celebrate the contributions women make in the !eld of !re!ghting in Loudoun County.

Of course, Ashburn has had a woman !re!ghter since 1947 when then Chief Charlie Fletcher deputized his wife, Gertie, because she was the only other person at the !re station as an emergency call came in. He told her to get on the truck, and she did.

Who are the !re!ghters and EMS personnel of Ashburn volunteer Fire and Rescue Department (AVFRD)? Our volunteer !re!ghters come from all walks of life. During the day they are o"ce managers,

accountants, mechanics, analysts, nurses, students, and homemakers – your neighbors. Most have full time professional career positions within the community or surrounding areas. Anita Rodriguez came into the volunteer service initially “to add some variety to my life.” Since Ashburn is a dual station that operates with both EMTs and !re!ghters, she signed up for the !re academy and says she was drawn to the expertise, camaraderie and tradition that envelop the !re service. #e added bene!t of being able to do something physical after sitting at a desk all day was also appealing. “#ere is a thrill and a solemnity that I experience every time the tones drop. Who else do people call after they call 911? #ere is no other number!” Lindsay Pearson is a government analyst and graphic designer. She had done years of EMT (emergency medical technician) and search and rescue training before coming to Ashburn. ”On the !rst day of !re !ghter school our instructor told us there could only be ONE top graduate.” She says, “I made up my mind then that it was going to be me.” – None of the 40 other students in her class were surprised – it was!

!e Ashburn Volunteer Fire and Rescue Department (AVFRD) currently has approximately 40 women in operations...


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Community

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Community


Community

Supporting Education and Equal Opportunitiesfor Women Around the WorldWritten by Stephanie AppiahSocial Media Director, SoapBox Soaps

Globally, over 400 million children miss schooleach year because of illness. Whether it’s a coldthat keeps them from sleeping, or a#u that causes a fever, most of theseillnesses are airborne and properhand washing and sanitation couldprevent them from spreading. Whilechildren from every nation su%erfrom upper respiratory infections,children in the developing world su%ergreater rami!cations from just one dayof missed school. Girls su%er the most,not only missing school because of ill-ness, but also su%ering from cultural bi-ases that make girls work extra hourshauling water and cleaning latrines bothat school and at home.

Sadly, schools around the developingworld often lack sanitary bathrooms andrunning water, reinforcing the unsanitaryenvironments that keep children ill and un-able to learn. "is situation is especially frustrating asrates of absenteeism are higher for girls, who areoften kept home to do chores, than boys, whose edu-cation is considered a priority for parents.

What happens to girls who are kept at home?"ey are missing out on educational opportunities,losing a chance to learn about skills and hygiene, andthe chance to develop life-long positive habits.

Schools are the ideal places for teachers and health-care workers to serve as role models, training chil-dren in hand washing, recognizing and reporting theearly symptoms of illness, andmaintaining a

clean environment for themselves and their peers. Keeping girls at home removes them from educa-

tional opportunities, which in turn lowers their over-all potential to operate local businesses, gain stronglinguistic and literary skills, and become active par-ticipants in their community. "ey also lose thechance to become in#uential in the home. Childrenwho are curious and eager to learn have an easier

time adapting to and accepting new habits. Childrenwho have learned new hygiene habits at school canbe key factors in changing parents’ behaviors athome, and teaching elders about new ways to stayhealthy.

In the long run, girls’ inabilities to attendschool can lead to long term disparities in devel-oping labor markets. In 2010, the World Bankpublished a study that showed a 17 percent dif-ference in male versus female employment inAfrican labor markets. While 78.6 percent of allAfrican males were consistently !nishing highschool and entering the labor market, only 61percent of women have consistently graduatedfrom high school.

What does it cost to educate a child? Aslittle as $20 a year, according to1Here...1"ere, a group working to adminis-ter the tools to prepare children for collegefrom schools all over the developing world.“To educate girls is to reduce poverty,” says

former Secretary General Ko! Annan. If wecan put girls back in schools by removing the choresthat keep them at home, and provide sanitary educa-tional environments, we can attack global poverty atits source.

Sources:1. “Africa: Live! Researching and Evaluating Millennium Development Goals.” http://www.bbc.co.uk/worldservice/specials/1824_africa_live/page2.shtml

2. http://www.onehereonethere.org/makes-initial-gift.asp


!

Community

Caroline PetersonStudentHerndon High SchoolRexPlato’s Closet StoreMascot

Plato’s Closet Cost:H&M Dress $12Ingredients Jacket $10Sandals $7Total: $29

Alexandra TrahosKoussisBuyer-Plato’s Closet

Plato’s Closet Cost: Flounce Jacket $23Forever 21 Sweater $12Pant $6Anna Marino Shoes $16Necklace $10Total: $67

Cari LutkinsStudentPotomac Falls High School

Plato’s Closet Cost:Forever 21 Top $9Steve Madden Shoes $16Express Belt $3Bebe Purse $12Forever 21 Shorts $10

Total: $50

Alexa Miller

StudentPotomac Falls

High School

Plato’s Closet Cost:

Gap Blazer $14

American Eagle Shorts $8

Dollhouse Shoes $8

H&M Top $7

Belt $5

Total: $42

Ashley AkersStudentPotomac Falls High School

Plato’s Closet Cost:Forever 21 Shoes $6My Michelle Jacket $16H&M Dress $8Total: $30

!

!

!Dress Like the Stars for Less at Plato’s Closet Dulles Town Crossing

Community


Rib Eye Steak with Shallot Butter Sauce (4 servings)

Ingredients:

Directions:

Shallot Butter SauceIngredients:

Directions:


Community

Chocolate CoveredStrawberries

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Community


LCW September/October

Documents

Transcript of LCW September/October