LAYER� OVERVIEW

September 2016

$ COSTLY $

Mobile Carrier

ENGAGEMENT Channels are

Not Effective

Enough

Non-Personal

Highly EFFECTIVE marketing channel whichUPLIFTS PROMOTIONAL CAMPAIGN KPIs

Layer�A clientlessmobile monetization solution

Layer�A clientless mobile monetization solution

Highly EFFECTIVE

marketing channel

UPLIFTING PROMOTIONAL CAMPAIGN KPIs

Leverage Offline and

Online data

For Contextual and

Personal Targeting

Highly Targeted

Pre-Paid Users

Less than 200MB

Positive Balance

The Right Package

At the Right Time

End of Package

Roaming LTE Migration

Package

Upgrade

Device BundleFacebook

Package

Machine Learning

Optimization

Increases response

rate and revenues

Optimize Data Package

Purchases from dozens of

options

2.5% Conversion

2 Clicks to Purchase

11%CTR

micro moments

APPS

Content MUSIC

Video

YOUR

Easily launch marketing campaigns to

MAXIMIZE RESULTS

Launch

TargetedVideo

Campaigns

REACH EVERYONEAVOID HEAVY COST

of advertising on

YouTube and Facebook

SHARE with

Subscribers what's

HOT &

TRENDING

SHOPPING

COMPARISON

YOUR subscribers will

Never Miss

a Deal AGAIN

14

Promote Special Deals

ONLY to

Churn-Risk subscribers

REWARD your most

LOYAL subscribers

15

Enable Premium Advertisers to

CONTEXTUALLY

Sponsor User Data

Advertisement

Content

Generate massive amounts of inventory,

and $ MONETIZE $ it with our ECO-SYSTEM

Sponsored

Apps and

Content

Generate Premium Interstitial Ad space

Curl CTR

8%Content CTR

6%Unique user daily

engagement

20%

Unique user engage more than once

74%Opt-out ratio

<1%

Beating Industry Numbers

PRODUCT HIGHLIGHTS

Proprietary & Confidential |Copyright ©2105

The Experience Manager

Campaign Provisioning and Launching Process

NewCampaign

Schedule TargetUploadCreative

Launch

Maximum Flexibility by operating OUT of carrier packet core

Experience Manager

Proprietary & Confidential |Copyright ©2105

Campaign Targeting

23

Audience Segment

Schedule

Web SitesEvents

Frequency

Impactful dashboards with directional insights

Actionable data

Behavioral and Insights Analytics

Cohort analysis

Targeted insights from segments or behaviors

Anonymized data, meets stringent regulation and carrier guidelines

Privacy Compliant