Layar Augmented Reality Platform - information for brands and publishers
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Transcript of Layar Augmented Reality Platform - information for brands and publishers
© 2010, Layar B.V.
Building deep, immersive Augmented Reality Experiences
Information for Brands, Agencies and Developers
May 2010
© 2010, Layar B.V.
Augmented Reality (AR) is the next mass medium. Layar’s market leading AR platform facilitates deep engagement between brands
and people in their everyday lives.
This information deck explains the opportunity and how brands can use Layar to increase awareness and a higher conversion
into a call to action.
© 2010, Layar B.V.
Two types of Augmented RealityLocation based and Marker/ image based
Location basedMobile phone
Outside
Image/ marker basedPC + webcam
Inside
© 2010, Layar B.V.
A new medium is developingSimilar developments compared to the birth of the internet as a medium
© 2010, Layar B.V.
Do you remember...?
Multimedia Devices
New Medium Gains
Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
Rich CD Rom content
Mass Market
© 2010, Layar B.V.
A bit of history repeating...
Mass Market
?
Multimedia Devices
New Medium Gains
Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
Rich App content
© 2010, Layar B.V.
Augmented Reality is the only service which uses all the
capabilities of the mobile phone:
CameraGPS
CompassInternet
Accelerometer3D graphics
MapsAudioVideo CallsSMS
© 2010, Layar B.V.
Augmented Reality is the next Mass MediumThe first medium that takes Experiences “Out of the Box”
© 2010, Layar B.V.
All previous mass media were ‘boxed’
© 2010, Layar B.V.
Our reality: an empty canvas You are the painter
© 2010, Layar B.V.
The street is our playgroundAdding a digital layer to every day life
© 2010, Layar B.V.
Waiting softenerPull out your mobile phone and experience a new world
© 2010, Layar B.V.
Layar facilitates deep, impactful experiences‘Knowlegde and understanding’ rather than ‘information’
© 2010, Layar B.V.
Understand & re-create history: Berlin Wall
New Medium Gains Traction
Layer developed by Hoppala
© 2010, Layar B.V.
See the future: buildings in 3D on construction site
Layer developed by NAi/ IN10
© 2010, Layar B.V.
City tours re-invented: Beatles Magical AR tour
Layer developed by AugmentReality
© 2010, Layar B.V.
New art, created for AR: Virtual Public Art Project
Layer developed by Superimpose/ VPAP
© 2010, Layar B.V.
AR shops: place webshops in reality - everywhere your fans are
Layer developed by HPSC.fr
© 2010, Layar B.V.
Expositions re-invented: place art in a new context
Art by Jean Marc le Favre, Layer developed by HPSC.fr
© 2010, Layar B.V.
AR Launch campaign around Ubisoft’s Splintercell
Layer developed by Muzar & Blutarsky
© 2010, Layar B.V.
AR triggered by an outdoor billboard: Walt Disneys’ Prince of Persia
Layer developed by TABWorldmedia
© 2010, Layar B.V.
AR flashmob: 3D avatars and humans get together
Layer developed by TABWorldmedia
© 2010, Layar B.V.
Real AR: enter an object and discover new worlds
Outside Inside (incl sound)
Demo layer
© 2010, Layar B.V.
Inside of a spaceship...
Demo layer
© 2010, Layar B.V.
Layar’s Augmented Reality platform facilitates the simple creation, delivery and promotion of deep impactful experiences
to targeted audiences, resulting in an increase of brand awareness
and high conversion of a call to action
© 2010, Layar B.V.
The Layar AR platform todaynearly 2.000.000 million installs on iPhone and Android*
3500 active content owners and publishers2500 layers in development
650 layers Published[mid May 2010, layers & developers growing by 20% per month]
1.200.000 augmented objects served per day
*numbers excluding (Global) distribution deals - tens of millions of phones
© 2010, Layar B.V.
Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR phones/ year
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500.000.000
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1000
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2009 2010 2011 2012 2013
Total new handsets sold in yearSmartphones sold in yearAR capable phones sold in year
millions
Gartner & Macquarie estimates
© 2010, Layar B.V.
Layar pre-installed on tens of millions of phones in 2010, advertised by major players
Layar Reality Browser
Global deal signed Pre-installed in NL Verbal commit Proposal US prime time advertising
Announced
Top 3 handset
manufacturer
Chipset maker
© 2010, Layar B.V.
Layar facilitates AR experiences for the massesYou focus on the experience, we arrange the rest
© 2010, Layar B.V.
Layar Platform: created to service Brands, Publishers and Developers
APIModules and States approachDynamic and Live dataAuthentication3D, autotriggersRich Interaction
Tools & SupportStatisticsOpenSource toolsLayar Partner NetworkWikiGoogle GroupsSupport desk
Payments- Multiple currencies, languages- Statistics- Taxes and Administation
PublishingMultiple Operating SystemsMultiple languages
other payment methods and providers to follow
© 2010, Layar B.V.
Publishing on Layar: one time content creation, all platforms supported
Publishing Platform
implemented implemented Implemented On the radar On the radar
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
© 2010, Layar B.V.
Discovery in AR: content within contextA next step to become part of people’s everyday lives
© 2010, Layar B.V.
Every medium has it’s own discovery mechanism
Television Magazines Internet
© 2010, Layar B.V.
Find a stream of augmented objects relevant to your context
© 2010, Layar B.V.
Layar Stream lets people discover content where and when
they need - or are ready for it. Better than having to find a
standalone AR application in an App store.
© 2010, Layar B.V.
Creating deeply immersive experiencesWhat does it take to create an impactful layer on Layar?
© 2010, Layar B.V.
ideas possibilities time
capabilities features brainstormplatforms interaction
Layar Concept
Define your concept
© 2010, Layar B.V.
tweets about layar
facebook fanpage youtube channel
slideshare channel
blog wiki website
Use our developer tools & channels for information and inspiration
© 2010, Layar B.V.
Required skills Required skills Required skills
Time to realize your Augmented Reality Experiences (estimated)
1 - 7 days 1 month 1 - 3 months
Visible Interact Engage
Level of impact towards your target group
low high
AR games & immersive experiences
Coupons, virtual shop, simple quiz etc.
‣ Content producer‣ Programmer ‣ UI and UX designer‣ Storyteller‣ 3D modeler
‣ Content producer‣ Programmer‣ UI and UX designer
‣ Content producer‣ Programmer
“Where is” layer - e.g. store locator
Decide on your level of investment
© 2010, Layar B.V.
Ready to create?
Request a Publisher key:http://layar.com/create
© 2010, Layar B.V.* developers of our partner network all have proven skill in large scale Layar projects
Need help building your layer?
http://site.layar.com/create/developer-list/
Ask one of the developers in the Layar Partner Network*
© 2010, Layar B.V.
Promote your layer on Layar?
Talk to us on distribution partnerships, joint PR and
premium placement:
© 2010, Layar B.V.
Layar NEXT event: June 18th, 2010The State of the Medium
The Layar NEXT event is a celebration of the emergence of Augmented Reality as a medium, a celebration of Layar being 1 year old and a
celebration of the latest Layar release.
Layar invites layar developers, publishers and partners as well as gaming, internet and forward looking thought leaders plus press to
come and share this celebration. To connect with one and other as we are all are building the new medium.
http://www.meetup.com/LayarEvents/
© 2010, Layar B.V.
Thank [email protected]
http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/Background image: