SOCIAL MEDIA OVERVIEW

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Use hashtag #LaunchLLC for the presentation!

Brief History of Social Media

1997

2002

2003

2004

2005

2011 September November

Facebook 900 millionTwitter 465 millionLinkedIn 100 millionFoursquare 15 millionPinterest 11.8 million

Let’s Talk Numbers…

Where Are Consumers Spending Time?

Facebook

Pinterest

Twitter

LinkedIn

Facebook

Pinterest

LinkedIn

Twitter

Demographics

40% Facebook 40% Twitter 60% LinkedIn 20% Pinterest 50% Foursquare

60% Facebook 60% Twitter 40% LinkedIn 80% Pinterest 50% Foursquare

Males Females

Q1: WHY SHOULD A BRAND USE SOCIAL

MEDIA?

#LaunchLLC

Visibility & SEO-Connect with potential customers & remain top of mind

Customer Retention-Gives customers the ability to stay updated on company news, product offerings

Customer Service-Allows for quick & easy communication

Why Social Media?

Like

Trust

TryBuy

RepeatCustomer

Cycle

Brands Work Best With…

Facebook Twitter LinkedIn

Pinterest : Lifestyle brands,

Tourism, Retailers, Food brands, Magazines

Foursquare: Universities, Museums,

Libraries, Cities, Restaurants & Local Shops

Large networks work well for many, if not all…

“Niche” sites, most popular with…

How do brands choose social media sites?

The “next best thing” business syndrome

Before jumping on board with the shiny new toy they need to ask these questions:

Are our customers here? Does our content work well with this

network? How will we use this network? How will we present our brand?

A MUST monitor & measure!

Q2: WHAT DO EXECUTIVES EXPECT FROM SOCIAL MEDIA?

#LaunchLLC

Real World Expectations

“SHOW ME THE MONEY”

Top priorities of CMOs are measurable factors

Achieving or increasing measurable ROI from social marketing programs

Converting social media members, followers, etc., into paying customers

Achieving or increasing measurable lead generation from social marketing programs

1 Traffic from social

media sites

2 SEO ranking

3 Leads

CMO Priorities3 Things Brands Can

Track

*MarketingSherpa LLC, a MECLABS Group Company

Priority 1 Increasing traffic from social media sites

The more links brands create between social media and other online sources, the more value they add to the brand, which makes it more searchable and grows online exposure.

Priority 2 Improving SEO ranking through social media

For the most effective long-term SEO strategy, focus on great content, both on a website and across other sites, such as a blog and social media sites, which are off-page SEO sources.

Every new piece of content added supports, strengthens and showcases online visibility, making the web presence stronger as a brand grows bigger.

Keep it FRESH!

Take note of where Launch Facebook is ranked, over the website.

Google found Facebook to be relevant information when Launch LLC South Bend was searched.

Competing with numerous businesses in Google search for term Launch LLC.

Made it on page 1 because of website content, and also because of Google+ account.

Priority 3 Generating Leads

Take social media beyond just chatting

with customers, begin driving leads.

80% of Facebook users want coupons, promotions, discounts

84% of Facebook users are active daily

51% of Facebook users said they are more likely to buy a product since becoming a fan

*Source: Mashable

After spending time creating the relationships with customers and gaining their trust, it is time to start utilizing this channel to develop the buying relationship. .

INTERACTION IS KEY

Q3: WHY DO YOU USE SOCIAL MEDIA?

#LaunchLLC

Why Consumers Use Social Media

A way to share & communicate

Reading celebrity & politician updates

To connect w/ friends, family & brands

Interaction

Content marketing is communicating with customers

and prospects without selling.

Marketers are not pitching products or services, instead they

are delivering information. The core of this content strategy is

delivering consistent, valuable information to consumers to

ultimately gain their business and loyalty.

Control has shifted to the end user. What does this mean?

Traditionally business had control over how informationwas consumed. Marketers use to expect consumers to come to websites, read direct mail pieces, or simply

call them for information.

Now we expect to consume information in the way we choose. Such as Facebook, Twitter, YouTube, a blog etc.

How can brands make it easy for the community to find them?

Social media is so noisy, how do brands become a louder voice?

How Do Brands Build Content?

Use LOCAL resources!

Facebook Allow related

businesses to post, added benefit- they create content for the brand

Ask to guest post on another business page

Twitter Use local hashtags

#Dayton, #WrightState

Pinterest Open up one board that is

related to the area- allow other businesses or public to post photos from around town

Use local people from the community to help build content,

Ask them for input Allow them to write for the

company, benefit- they will tell all their friends to visit the page to see their posts/photos

COMMUNITY

INVOLVEME

NT

MAINTAIN engagement!

Use other mediums to drive traffic, important to promote social media presences, don’t forget traditional media

Go Mocial! Cross promote social media using similar marketing channels

Text Launch to 21777 receive mobile

information!

Q4: WHAT MISTAKES DO BRANDS MAKE WITH SOCIAL

MEDIA ?

#LaunchLLC

Common Social Media Mistakes

Ignoring social media all together

Not following back To much me,me,me Not humanizing posts

Creating to many profiles

No crisis action plan

Crisis Action Plan

Inform those involved what is expected & how to handle situations

Include answers to these important questions:

•Who is responsible for reacting ?

•What action is to be taken?

•How do we respond? Publicly or reach out to the individual privately ?

•What time frame do we allow before taking action?

•If action needed from higher level employee, who makes the decision?

•Who is responsible after hours?

Focus here, user points out company is ignoring posts.

Company responds quickly after user posts about the incident and asks to get in contact with her directly.

Social Media Resources

Webinars, Blogs, White papers, Follow experts

Great e-newsletter https://www.smartbrief.com/socialmedia/index.js

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