Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying”...
Transcript of Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying”...
![Page 1: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/1.jpg)
![Page 2: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/2.jpg)
GAIL GALLIECEO, Fallon UK
Theme: Consumerism
![Page 3: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/3.jpg)
Gail Gallie, CEO
Does advertising make you
(un)happy?
![Page 4: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/4.jpg)
“Advertising is legalised lying”
H.G. Wells
“Advertising is only evil when it advertises evil things”
David Ogilvy
“Advertising is a racket, like the movies and the brokerage business. You cannot be honest without
admitting that its constructive contribution to humanity is exactly minus zero”
F. Scott Fitzgerald
![Page 5: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/5.jpg)
![Page 6: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/6.jpg)
![Page 7: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/7.jpg)
Only advertising?
![Page 8: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/8.jpg)
Big Problem=
Big solution needed=
Redefined role for industry
Advertising!! Now with extra responsibility!!
![Page 9: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/9.jpg)
Perception/image changers
![Page 10: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/10.jpg)
Potent campaigners
![Page 11: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/11.jpg)
New model marketing
Brand build by what you do not what you say
Growth + responsibility
![Page 12: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/12.jpg)
We can all play our part
“Consumer is king”…..
Don’t reward them with your £££ until they’ve changed!
Thank you.
Be happy.
![Page 13: Launch event - Gail Gallie final - Action for Happiness€¦ · “Advertising is legalisedlying” H.G. Wells “Advertising is only evil when it advertises evil things” David](https://reader033.fdocuments.net/reader033/viewer/2022050506/5f9806c735038c0eeb2d19f6/html5/thumbnails/13.jpg)