Lateral Thinkinginvoluntary illustrated for startups by Saul Steinberg

Knowledge is open to everyone, creativity seems to be closed.

Creativity is not easy. Why?

Creativity is not taught at school.

Creativity requires an effort.

Creativity is not natural.

How to start creativity?

With humour.

With mistakes.

With fortuity.

With deliberate lateral thinking.

First of all, suspend judgment.

Movement. Where does this idea lead me?

PO and the techniques of lateral thinking.

Escape. PO¹, easy provocations.

ExerciseSpell out ten concepts that we take for granted in 'social networks'. Drop that feature or concept. Proceed to use

this provocations, and list some new ideas.

Stepping stone. PO², beyond reason.

ExercisePO your website should be updated by your competitors.

Ten new ideas.

Random juxtaposition. PO³.

Exerciserailway PO (your product)

List ten attributes of a railway then use random juxtaposition in order to generate new ideas about your product. Each attribute should be a source of a new idea.

Questions?

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