LATE NIGHT TRANSPORTATION MARKETING...
Transcript of LATE NIGHT TRANSPORTATION MARKETING...
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LATENIGHTTRANSPORTATIONMARKETINGCAMPAIGN
SanFranciscoOfficeofEconomicandWorkforceDevelopment
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LOGO&BRAND
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Proposed Final Logo
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GENERALADVERTISING
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TRANSITAGENCYADVERTISING-EXAMPLES
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LATENIGHTTRANSITSERVICEMAP
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511.orgAssets
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OVERALLROLLOUTSTRATEGY
Goals:● To raise awareness
● To make information easier to access online and offline
● To create an engaging campaign concept and multilingual materials
● To measure the impact to inform future efforts
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OVERALLROLLOUTSTRATEGY
CommunicaRonsChannels:● Print Collateral
● Digital and Social Assets
● Partner Toolkit (all print and digital assets)
● Advertising (print and social)
● Non-traditional
● Media (paid and earned)
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LAUNCHEVENTPROPOSAL
OneNightofFreeLateNight/EarlyMorningService● Grassroots, low-tech educational event
● Incentivize with raffle, lottery or prize giveaway
● Viral spread of messages via text and social campaign
● Get attention with event signage
● Engage local artists and Musicians
● Leverage earned media
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HOWYOUCANHELP
● In-kind support with advertising space
● In-kind support with print production
● Feature LNT campaign in your publications
● Feature LNT campaign via your social channels
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THANKYOU
SanFranciscoOfficeofEconomicandWorkforceDevelopment