Avoiding Late-Night Munchies

Brandon Ly

FATTY FOODS

FRATTYDUDES

&

Tuesday, November 13, 12

How might we get frat guys to eat better late at night?

Q:


3 OBSERVATIONS + INSIGHTS:


3 OBSERVATIONS + INSIGHTS:1) Stanford’s fraternity students are pushing their work to late at night...



...Which leads to late-night snacking



2) They want foods that are energizing and nutritious,


3 OBSERVATIONS + INSIGHTS:but their house fridges look like this: unorganized and filled with fatty foods


3 OBSERVATIONS + INSIGHTS:3) The fridge has healthy options, but they just gravitate to whatever’s quick and easily accessible (junk food).


How might we get frat guys to..replace unhealthy late-night snacks with nutritious and energizing ones?

(a revised question:)


What are some(ridiculously simple)solutions that we can implement right away?

Q:


STEP 1:Brainstorm


Very effective in avoiding unhealthy snackage

No

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Not very effective in avoiding unhealthy snackage

We can get frat guys to do this

STEP 1:Brainstorm



No

way

. We

can’

t ge

t fr

at g

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to d

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Dude throws away all high carb snacks

in the house

Dude watches video about obesity

Dude becomes Dining Associate

to shop for healthy house food

Dude prepares smoothies during

the day (anticipating night work)

Dude goes for a gym break instead of a snack break

Student becomes chef for the house to prepare snacks

Dude schedules only two snack breaks of

5 minutes for the night

Dude turns off power to the

coffeemaker’s outlet

Dude videotapes eating habits for self-evaluation

Dudes prepare snack packs

Freezer of high-sodium meals locks

after midnight

Dude puts sticky note reminders of

healthy alternatives above desk

Dude clears pantry each weekend

Replace all potato chips with sweet

potato/veggie chips

Dude moves out of dorm to one without open

kitchen

Dude requests prepared low-carb snacks from house

chef

Dude puts bowl of fruit and oatmeal

near desk

Dude keeps a daily log of

caloric intake

Dude grabs a bowl of fruit and goes to the

library to work instead

“Fridge for Dudes:” separate fridge into

healthy and unhealthy sections



No

way

. We

can’

t ge

t fr

at g

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to d

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is




in the house















after midnight





potato/veggie chips


kitchen


chef


near desk


caloric intake





STEP 2:Choose the most effective solution that requires the least work from the target group.



No

way

. We

can’

t ge

t fr

at g

uys

to d

o th

is




in the house















after midnight





potato/veggie chips


kitchen


chef


near desk


caloric intake





STEP 2:Choose the most effective solution that requires the least work from the target group.Make it clear,Make it easy


The ridiculously simple “Fridge for Dudes” trial:

Let’s make the fridge clearly organized by healthiness


The ridiculously simple “Fridge for Dudes” trial:

Let’s make the fridge clearly organized by healthiness (Yes, we’re sort of guilt-tripping them to eat better, but mostly we’re increasing accessibility to the good stuff)


The ridiculously simple “Fridge for Dudes” scale of healthiness

HealthySh*T

F R AttyFOODS


STEP 3: Implement


STEP 4:Review + LearnDid it work?



Well, sort of: Guys generally thought the scale was funny and informative, and many ate the healthy snacks first (even if they eventually came back for junk food).



Equally important: our simple solution was a conversation starter, and got people to discuss/become aware of their health and food choices.


STEP 4:Review + LearnA thought for next time/other trials:

Design a solution where the guys organize or purchase foods by themselves. They’re more inclined to implement a system they are involved in creating themselves.


LOVE IT / HATE IT?

I’d love to hear your feedback / suggestions!

[email protected]

www.Brandon.LyFreelance Graphic / Web Design


mailto:[email protected]

mailto:[email protected]

http://www.Brandon.Ly

http://www.Brandon.Ly

Avoiding Late-Night Munchies

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