Last Edited Version: 1.7 Date: 03/24/05

24 March 2005 iRespond! 1

Last Edited Version: 1.7 Date: 03/24/05

24 March 2005

24 March 2005


Outline

• Team Structure

• Problem

• Solution

• Customer

• Technical Details

• Product Details

• Conclusion


Team Platinum


Team Organization

• Functional Organization

• Task-oriented Leadership

• Emphasis on Communication– Face to Face– Instant Message– Message Board


Introduction


The Problem

• It is not always possible to communicate the need for emergency assistance


Communication

• “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior”

American Heritage Dictionary of the English Language, 4 th ed.


Problem Characteristics

• Inability to Communicate

• Isolation

• Emergency


Solution

Artist’s rendering


Solution Characteristics


The Customers• Individuals that desire an increased sense

of security• Cell phone luddites• Sports enthusiasts• Families• Elderly• Professionals


Customer Characteristics

• Desire security– Will pay for additional security

• Value privacy

• Live in urban areas

• Rely on Emergency Medical Services (EMS)


Bureau of Justice Statistics

• 5,341,410 people were the victims of violent crime in the United States in 2002

• 48.5% of violent crimes were reported to the police in 2002

• Number of victimizations for persons age 12 and over, both male and female

http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf


Cell Phone Ownership Stats

“The number of cell phone subscribers in the United States reached approximately 159 million in 2003.”

– U.S. Census Bureau

http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

Population 2005 U.S. = 295,160,302

Cell Phone Owners,

159,000,000

Non-Cell Phone Owners,

136,160,302


911 Calls In 2000

• 150-million calls made to 911 in 2000

• 45-million of those calls made on cell phones

– The National Emergency Number Association (NENA)

Ground Line, 105, 70%

Cell Phone, 45, 30%

http://people.howstuffworks.com/location-tracking2.htm


Emergency Cell Phone Usage

http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm

13%

28%

28%

52%

0% 10% 20% 30% 40% 50% 60%

Called for own medical emergency

Called for other's medicalemergency

Purchased additional phone for otherfamily member as safety precaution

Considered buying another cellphone for other family member as

safety precaution


Goals


Solution Characteristics


Reasons for GPS

• Existing infrastructure

• Accurate positioning

• Free

http://www.ngs.noaa.gov/FGCS/info/sans_SA/


GPS Fundamentals

• 27 Earth-orbiting satellites

• Developed by U.S. military

• Handheld GPS components– Receiver– Antenna

• Measures the distancebetween satellites and receiver

GPS Satellite(U.S. Army Photo)


Cell Towers

• Established infrastructure

• Cellular 911 calls are free

• Backup triangulation

• Low cost to the customer

http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html


Cellular Triangulation


E-911

• Three phases

• Government mandated

• Developing infrastructure


Call Center(s)

• One call center per time zone - Four Call Centers


Call Center

Receives incoming distress signal

Call gets to the right place

Processes the signal


Display Screen

1053 Charlney Avenue, Norfolk,

VA, 23502

locationserial number


Statistics

• Avg. Square Miles 280

• Avg. Population 902,043

• Total emergency calls = 164,801

• % of calls: 18.26%

• http://www.medcontrol.com/99_911_stat.pdf

• http://www.911.co.st-clair.il.us/stats.html


iRespond Operators

• Total emergency communications operators: 53

• Average operators on duty: 9

• Total emergency communications supervisors: 9

• Average supervisors on duty: 2


Database(s)

• Two Databases – Separate secure database for online updates

• Located at listening station

• Operated by company technician

• Unique device identifier is registered to an individual

• Contains personal information


Internet Database


Personal Data

• Example– Name – Address– Drivers license number– Medical information– Emergency contact

• Allergies• Health conditions• Medical history


What iRespond! Will Do

• Combination GPS and cellular positioning

• On-Demand positioning

• Report location data

• Keep transmitting


What iRespond! Will Not Do• Transmit location without being activated by the user or reveal

location to anyone other than our call center

– invasion of privacy

• Provide location information outside of emergency situations– higher production costs– shorter battery life– harder to use

• Provide 2-way voice communication– often impossible or unsafe– higher production costs– shorter battery life


Description of Competition

• OnStar• Cell phones• Emergency Position Indicating Radio Beacon

(EPIRB)• Personal Locator Beacon (PLB)• Safeguardian• Wherify’s GPS locator phone• Wherify’s locator watch for children• GPS mobile locator / tracker cell phone

Pictured: ACR 406 MHz Satellite EPIRB


The Competition


Using iRespond!• Initial Setup

– Register the unit• 1-800 number• Online registration

– Enter optional medical information


Using iRespond!• Emergency Activation

– Begin GPS satellite acquisition– Send signal to call center

• Unit serial number• Remotely stored medical information• GPS location data, if available

– Continue sending signal to call center until batteries fail


Using iRespond!• Call Center

– Receive emergency signal– Begin cell tower triangulation.– Listen and assess the situation (depends on

implementation)– Contact local emergency services– Continue sending emergency service

personnel location and status information until the situation has been resolved


Sales

• According to a Harris Interactive Study

– Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone.

– 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations

Survey conducted by Team Platinum


Required Components• Molded Plastic Body

• Emergency Button

• GPS receiver

• Antenna

• Cellular Transmitter

• Customer Database


Cost of ProductionComponent Cost

Injection Molding for Case Variable

GPS Receiver $123

GPS Antenna $17

Cellular Transmitter $5

USB Hardware and Flash Memory $15

Miscellaneous Hardware $10

TOTAL: $170


Injection Molding

Polycarbonate Injection Molding Cost per Unit

$0.10

$1.00

$10.00

$100.00

$1,000.00

Source: Dan Arvin, Pioneer Plastics


Cost to the Customer

• Estimated cost– Low volume production cost $170.00– High volume production cost: $50.00

• Retail cost of competing products:– GPS Tracker Phones $199.95– Safeguardian $199.95– Wherify Phone & Watch $199.99 (plus fee)


What’s In The Box?

• The iRespond! key fob device• iRespond! button• Internal GPS Location Device• Internal Transmitter• Included Registration Software• Reset key• LED - battery level indication• LED – distress signal sent

• User Manual• Registration Instructions


Risks1. Malfunctioning Unit

(Probability: 2, Impact: 5)

2. GPS Connection Issues(Probability: 3, Impact: 3)

3. Cell Connection Issues(Probability: 2, Impact: 5)

4. False Positives(Probability: 2, Impact: 4)

5. Market Competition(Probability: 2, Impact: 3)

6. Privacy Issues(Probability: 1, Impact: 2)


Pros of using iRespond!

• Emergency Services

• Persistent Tracking

• On Demand Tracking

• Precise GPS Positioning

• Back-up Cell Tower Positioning

• Informed Response

• Optional Extras


iRespond! Problems

• Lack of constant tracking

• Two-way conversation

• Database Security

• Any wireless communication method can be interrupted


Conclusion

• iRespond! is invaluable to anyone who wishes to have an increased sense of security


References• Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,

Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

• Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm

• GPS Mobile Locator / Tracker Cell Phonehttp://www.gpslocators.com/cogpsmolo.html

• US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/

• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm



http://people.howstuffworks.com/location-tracking2.htm

http://www.gpslocators.com/cogpsmolo.html





http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

http://www.safeguardian.com/

http://www.wherifywireless.com/corp_home.htm


Questions?

Team PlatinumCS410

3 March 2005

Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry

Website: http://www.cs.odu.edu/~rpilking/cs410/

Last Edited Version: 1.7 Date: 03/24/05

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Transcript of Last Edited Version: 1.7 Date: 03/24/05