Language of Software Export 110921174613 Phpapp02

I!"com.#

T! "nguage # $t%fac&

D$ Trayn%@&'rayn%

The web is being rebuilt around people.

The content is created by the people.

Websites are turning into web-apps.

A web-app is a gamble on content.

The people use the interface to do this.

Interfaces are the language of software.

Language influences behaviour

C.S. plays an integral part in app design

We need to think skills not roles

Web S'& A( Turn$g I)oWeb A*s

A bombs!+

Five y,rs from now, -(+ be no such .$g / a webpage.

- Jim B(l)n

W0t A*s?

F%ums Netw%ks

Loc*#n-a+s

Pho)-a+sSo,al sho+-g

FB a+s

W0t A*s?

T! Web Is Be$g RebuiltAr12 Peop3

Paul Adams @pa.ay

Th4 4 a trav5 webs'e. But a+ - c6t7t 4 from my fri7ds. Always.

S8 w0t I m,n?

Build$g a so9al web a* 4 a gamb3 6 c6t7t

T/se guys bet 0* peop1 w(ld fi2 0* box.

T/se guys bet 0* peop1 w(ld wr3e 4 wa2s

T!se guys bet peop3 w1ld know w0t a Wave w/

T! peop3 come : (ad - c6t7t

T! c6t7t 4 c(;< by - peop3

T/ age old prob1m

Th4 do&nt m,n 's luck. C6t7t c6trols '.

Y1 c6trol 3 .$gs

1. T/ UI

3.T/ C4t5t Defin3#n

Y1 c6trol 3 .$gs

1. T/ UI 2. T/ b6nk s6te

3.T/ C4t5t Defin3#n

1. Us% I)%face Microcopy

L=guage $flu_e?& be0v@ur

T/ Sapir Wh%f T/s7 8 L-gu79c R:*iv3y

T! UI $flu_e?& AcA6s & R5;@nships

INSERT INTO tweets NEW TWEET VALUES ("11012314", "destraynor", "Just ate breakfast LOL!", "Dublin, Ireland");

Tw;9ng - Not so sexy now, 7 3?

T!y c1ld 0ve ca+< ' S0(, upd;e, pBt, =y.$g

Its not A+

But No 4e Lik$ a m7s-g c*

Y1 sh1ldnt like a s$g%s C;h

But y( c= +1 >se 0-gs.

Y( get w?t y( @k f%...

W?ts ?+5-g?

W?ts 4 y(r m-d?

Its a2 > same. Its a2 diff"5t

Y( get w?t y( &sign f%.

Lik$ Be > cuC5cy - In'agram

Tw3t" 7 ab(t >

WDds Influ_e?e R5;@nships

LDk we d4t n;d ) put a 6b: 4 3, do we?

I ?ve 281 fri5ds 4 FacebDk. But I w1ldnt crBs - road : say hi : 240 # -m

Im okay w3h fo2ow-g 459 peop1

54 fri5ds 7 clE" ) > mBk.

L-kFIn @ks > difficult qu_e'#n,Thus, fri5d 7nt mHn-g1I /

2. T! B"nk S"te fD new us%s

Ive z"o fri5ds,W?t s%t 8 0-gs do peop1 wr3e 4 07?

El&rly PB5ts 4 FacebDk...

Why sh(ld I say =y0-g? No 4e :se 7.

Talk rad#. DJ sets > )ne.Ev"y4e :se fo2ows 3.

How did Y(tube coJ5ts get so m%4ic?

YahD! Answ"s. W/< id#cy & ir4y co2i&

T/ hug ?ck.

How did Qu%a get so f%mal?

Get S*7fac94 k;ps d7cuI#n ,vil

No exc6m*#n mBks.

No typF sh(9ng.

3. T! C6t7t Defin'@n

Who &,&s w?t a

A+ S)<

Peop1 give low

A simp1 solu94 w(ld be ) @k bo0 . QUal3y Valu_e:

2 Bad Examp3sW/n c4t5t go$ bad

Give y(r fri5d 3 l7t5s ov" Wifi

SquiE !Y$, Im s"#us

I w=t ) squiK y( a pictu< 8 my kids. Y( c= squiK me back a vi&o 8 y(r vac*#n. T?t's a s8twBe exp"i5ce.

So, W?t w5t wr4g /

1. Bad s;ds, bad samp1 c4t5t

2. Vagu_e c4cepts. New wave D4e

Y( s; w?t ?+5s?

Th-gs-E@i"-To-UL"'M-TH=-Wave

Peop1 wr3e ) be LikF.Peop1 tw;t ) be

Weve &tabl4!d .; wDds Fe impDt=t

$ web a*s. Way ) p6y ) > crowd, D$

Wireframe

Visual Design

Build

Q.A.

Release

Submit

Submit

T/ sw7s c/$e mo&l 8 &fects

C4t5t 0*s alright surviv$

Wireframe

Visual Design

Build

Q.A.

Release

OMG_REPLACE_ME

Share

T/ sw7s c/$e mo&l 8 &fects

C4t5t 0*s obv#usly sh3, 7 usua2y caught.

Not always :)

T! ro3 # C6t7t $ a* Csign

Way ) p6y ) > crowd, D$

I!"com.#

W0t do we say 6 - sc(7 w!( - us% 0s click< Fchive, but - m&sage w/ al(ady Fchiv< by some6e 6 -ir t,m so -y c=t d1b3 Fchive. Its not = %rD, but ; - same Ame ' didnt 0*7, oh y,h G .4 0*7s w'h c=c5l$g emails / w5l, now .; I .$k ab1t '...HH.

A typical c6t7t qu_eI@n

A typical

Who?New vs (turn$g

P(mium vs f(e

Adm$ vs (gu"r us%ev%y us%

W0t?C0nge y1r seJ$g

UpgraC y1r p"n

Th4 c=t be d6eY1 d6t 0ve p%m4s@n

T6eC/ual & fri7dly

Bus$&s 7gl4h

Abu2=tly c3FCute & fuKy

TimeOn next log$

By email iH

How?By email?

By 6 sc(7 fl/h m&sage

Text $ a* (space?)By SMS

In -ir (cDds

Aud@ effect

Message for: Any user

To tell them: They dont need to archive, its already been done

So they: Stop trying, and move on

Displayed via: Flash box on app (60 char max)

When: After user tries to archive already archived message

Tone: Clear, personal, like a work colleague.

Microcopy framew%k

Bad =sw"s

NRO: Duplic;e Archive

EPD m&sage 4 al(ady Fchiv

Language of Software Export 110921174613 Phpapp02

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