LAND-BASED AND ONLINE SPORTS BETTING BUSINESS MODELS.

IS THE OMNICHANNEL SOLUTION THE WAY FORWARD?

IS YOUR PLATFORM READY TO FACE THE NEW NEEDS OF THE MARKET?

MOBILE USERS, RETAIL PLAYERS AND THE OMNICHANNEL SOLUTION

What do retailers need to do to retain bet-shop players?

1. Acquire and analyse players’ data and behaviour2. Manage their data and behaviour

3. Provide them with the right marketing solution.

HOW CAN RETAILERS ACQUIRE AND MANAGE PLAYERS DATA?

Through a suitable platform and fitting software technology, they can manage player data and gambling-related business

to move to Online and Mobile

With the addition of Virtual and Augmented Reality they can have unprecedented tactic of retention,

infinite marketing strategies and players acquisition in a funny way.

HOW CAN RETAILERS ACQUIRE AND MANAGE PLAYERS DATA?

2008

MULTI CHANNEL CROSS CHANNEL OMNI CHANNEL OMNI CHANNEL

2013 2016 2018

AR+ VR

OMNICHANNEL IS MORE THAN A BRAND, IT IS AN EXPERIENCE

Why is it so important to introduce omnichannel platform?

• Playerareexpectingtoseethesamebrand,withthesameoffer,oneachchannel.• Havingthesiteoptimizedformobileisnotenough• Operatorsofferservicestotheshopswhiletheretailersareblindabout thefinalcustomerbehavior

–Proposing betting solutions through mobile, Operators can know the bettors’ behavior, track them when and why they are leaving.

Itisvitalwhenbuildingatrueomnichannelexperience

Bettorsareexpectingnowadaystheinteractionstobereal-timeandpersonalized

Operatorsthatofferdetailedinformationandhelpthebettormakesmartdecisiongainsthetrustoftheplayers

Adaptingtoolsofnewtechnologiestorecognizemarketneedsandplayersbehaviors

AGILITYEMPOWERMENTRELEVANCECONSISTENCY

Users experience a brand, not a channel within a brand. Retailers leverage their single view on customer in coordinated and strategic way.

HOW TO BE AN EFFECTIVE OMNICHANNEL

OMNICHANNEL

BUILD KNOWLEDGE

INFLUENCE AND ENGAGE

SELL

FULLFILL

ATTRACT

SUPPORT

Enable real timeintegration acrossmultiple channels

and backend system

Enable real timeinformation

Enable consolidatedexperience

and shared master data

Enable customerexperience

transformation

MAKE IT SEAMLESS

• INCREASEDBRANDPERCEPTION• INCREASEDREVENUE• OPPORTUNITYTODRAWINSIGHTSANDCREATESTRATEGICINITIATIVES• INCREASEDCOMPETITIVEADVANDTAGE

• Personalized bonuses and offers• Opportunity to place a bet anytime anywhere• Advanced BI• cloud-based service• Customizable Interface• Advanced reports• Single wallet

• Improvement in Bettors perception and satisfaction• Improving sales• Better data collection • Effortless and continuous interaction between players and operators• Improved customer experience• Personalized marketing offers attractive to the bettors• Seamless switching of the bettor across platforms

HOW WHY instruments advantages

NEXT CHALLENGE: MANAGING RISKS IN THE OMNI CHANNEL WORLD

CurrentlyinternaltechnologyandbusinessfunctionsaredisconnectedandretailersmustalignthecapabilitiesofitsITassetswithoverallbusinessstrategy.MAKETHEBRIGDEBETWEENYOURINTERNALTECHNOLOGIESANDBUSINESSFUNCTIONSisthewaytofollow.

OperatorsneedtoassesstheadvantagesITcanbringtobusinessoperationssuchasserviceinnovation,customeranalyticsandproductdevelopment.THINKINFRONTANDBENEFITFROMTHETECHNOLOGICREVOLUTION

Retailersneedtoimplementflexibleandinteroperablesystemsthatcanadaptandexpandwiththeneedsoftheirbusinessthoughtechnology.InthiswaytheycanENHANCETHECUSTOMEREXPERIENCE

INTEGRATION

INVESTMENT

INNOVATION

NAVIGATING FRAUD MANAGEMENT

PAYMENTS MANAGING DATA

REAL TIME ANALYTICS

Potential problems:Themostchallengingaspect(offraudmanagement)isdefininganewrulesetthatmeetsomnichannelrequirements.Previously,channelsdidnotinteractandeachhadawell-definedsetofrules/bestpractices.Withomnichannel’sopennessandfocusoncustomersatisfaction,it’sanareaoflearningforus.

INTEGRATED PLATFORM KEY FEATURES THAT WILL ENABLE EASILY

MANAGING OF FRAUDS

Transaction data management

Risk dashboard

Cross channel detection capabilities

Customers centric fraud decisioning

Integrated fraud operations

User friendly tool

WHEN BETTOR STICK TO YOUR BRANDS

THE IMPORTANCE OF RETENTION

BUSINESS

SMS

PROMOTIONS

PUSHNOTIFICATIONS

FPP

CASHBACK

THE FIRST BET IS NOT THE LAST!

Know how to keep your customer coming back for more. Youneedpowerfulintelligencefor:

•PLAYERMANAGEMENTANDANALYTICSAQUISITION•DEEPBEHAVIOURCOMPREHENSIONS•USEDATASTOREDIRECTANDMANAGEPLAYERBEHAVIOUR

•PROMOTIONS(bonuses,cashbackpromotions,FPP):typesofincentivesthatencourageplayerstosignup,depositandplay.

•PUSHNOTIFICATIONANDSMS:Sportsbettingoperatorsshoulddefinitelyemploythiscleverstrategyasawaytocommunicateandengagewithexistingplayers

•CRM:itenablescompaniestoestablishcloserrelationshipswiththeircustomersandtreatplayersdifferentlybasedoninformationcollectedregardingtheirspendingpatternsandgeneralin-gamepreferences.

TACTISCFORACQUIRINGNEWANDRETAININGUSERS

PROMOTIONSANDOFFERS

PUSH NOTIFICATIONS

CRM

HOW TO ENSURE PLAYERS STICK TO YOUR BRAND?

•OFFERASEAMLESSANDUNIQUEEXPERIENCE:provideyourplayerswithaone-of-a-kindexperiencethattheywouldn’tfindanywhereelseinsteadofofferingjustbonusesorothertypesofincentives

•KNOWYOURMARKET:itisnecessarytogaindetailedknowledgeabouttheparticularmarketyouaretargetinginordertoputintoactiontherightmarketingandbusinessmanagementthatmeetstheneedsandtheexpectationsoftheplayers

•KNOWYOURPLAYERS:possiblyexplorethemarketthroughtheeyesoftheplayerandfindtheinstrumentsthatcanhelpyoutounderstandandmonitortheplayer’sbehaviour

•ENGAGETHEMWITHAUNIQUEVIRTUALORAUGMENTEDREALITYEXPERIENCE

•SUGGESTPREFERREDGAMINGPRODUCTS:anticipatetheplayer’sdesiresbysuggestinghisfavouritebetsandgames

MARKET COMPETITION PLAYERSINDUSTRY

BTOBET OMNICHANNEL PLATFORM

OPERATOR’SSINGLEADMINPANEL

AR+

VR

HOW TO RECOGNIZE A VIRTOUS OMNICHANNEL SOLUTION?

• ISTHEPLATFORMABLETOINTEGRATETHECHOICEOFPRODUCTS INTOITSOMNICHANNELACCOUNT?

• ISYOURPLATFORMABLETOACQUIREANDANALYSEDATAS?

• CANITHANDLETHEDIFFERENTREQUIREMENTS/COMPLIANCE NEEDSPERCHANNEL?

• DOESITOFFERANADMINISTRATIONPANNEL INONEPLACEANDONEVIEW?

• DOESITOFFERASEAMLESSUSEREXPERIENCEACROSSPLATFORMS?

• DOESITENABLEACROSSCHANNELPROMOTIONANDLOYALTY?

• CANYOUCUSTOMIZETHEAPIFORAPERSONALIZED OMNICHANNELSOLUTION?

• DOESITMONITORTHEPLAYERBEHAVIOURFROMDIFFERENTANGLES?

• DOESITAUTOMATICALLYANDDYNAMICALLYASSIGNYOURPLAYER TODIFFERENTCLUSTREDSEGMENTS?

• ISYOURPLATFORMTAKINGAUTOMATICACTIONSACCORDINGLY TOTHEDIFFERENTSEGMENTS?

• DOESYOURPLATFORMASSIGNBONUSANDREDEMPTION TOOLSACCORDINGTOTHEPLAYER’SBEHAVIOUR?

• ISYOURPLATFORMREADYTOATTRACTANDRETAINYOUR PLAYERSTHROUGHAUGMENTEDREALITY?

OMNICHANNEL EVOLUTIONWhat’s The future of today’s Omnichannel solution?

Multichannels experience, everywhere at any time, across different realities.

It leads to unprecedented tactics of retention and infinite marketing strategies.

To discover more, come and visit us at ICE London 2017 – Booth S1 320

MULTI DIMENSION EXPERIENCE. AR+ VR

Contatti:

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