Lana Del Rey: born †o Digipak Analysis

01. The CoverLana Del Rey’s genre is “dream pop” and “baroque pop” this is very apparent in the cover of her album “Born to die”. Like most pop covers Del Rey takes up a large portion of the cover in a medium close up of Del rays face and clothes. Her refined voyeuristic features will draw in the audience and her “nude look”, that being the minimalist make up (coral lipstick- matching the album name colour and the back cove, light blush, little foundation and the smoky eyes look coupled with the loopy ear rings

The style of the album makes it looks like a 80”s photograph, with the “vintage” look done by use of a filer. The text has been given a considerable amount of space on the cover; for people to recognise the name “Lana Del Rey”. However the coral colour for the albums cover “Born to die” is subdued as the target audience is there for the artist not the album name.

02. The Back CoverThis segment shows in a very American styled back cover. The coral cover from the front carries over to the back and helps make the bold white and black text stand out and create a visual style to the album. It has a set theme from front to the back and the layout is made to that the audience can easily find the song they are interested in with the easily identifiable song titles on the back cover. The exclusives are a different colour however (black) to highlight that they are the exclusives that is only available to get through buying the CD. They highlight the themes of her songs that often have a macabre feel to them.

The back doesn’t need to feature Del Rey anymore as the chances are the audience has already picked up the album because of her “star drive” which will make the album popular because it has a celebrity name attached to it.

Other elements such as the record label, barcode and copyright issues is located at the bottom of the album as not to interfere with the back cover as much.

03. Bonus PageThe bonus page (or pages in this case) boast a double spread of Del Rey showing off a bit more attitude in this close up. Showing off her voyeuristic features in this is a bit of “fan service” as she pouts to the audience, this exclusive of her for her fans who bought the album; though it is just filler for the digipak. It keeps up with the running theme from the fount cover just as the back cover did. It keeps up with the vintage filter and the theme of the urban life; especially to do love, passion and youth, which is a running theme in this album.

04. Lyrics pageThis page shows lyrics for three of the songs in her album, “Born to die”, and the title is clearly shows with much larger text and font as well as boldness for each song. The lyrics for each song is located beneath each subheading in much smaller text and font style (though the lyrics for the song “This is what makes us cry” goes back over to the page pervious which gives it a more artsy look. Though the convey of violence and sadness in conveyed on this page through the splattered blood on the page which looks like spray from a gun wound, perhaps drawing attention to the meaning of what’s behind these songs…

05. The CDThe CD has roses upon it; roses (for red) can is stimulating and is associated with lust and violence with this passionate flower. Which contrasts to the white, which can signify new beginnings and innocence, though leaving it open to be corrupted. The CD can really speak to the audience conveying to them what the music will mean. With the baroque pop style/ dream pop genre it will often have a feeling of melancholy that comes across in this digipack, the sense of getting lost when entering a new, unsure stage in life and the yearning for something else but the fear in their own doubt which can be picked up in from the this album.