Lamding - Project Profile

8/14/2019 Lamding - Project Profile

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A

PROJECT REPORT

FOR

INTEGRATED HANDLOOM DEVELOPMENT

SCHEME

LAMDING CHERAPUR CLUSTER,

KAKCHING SUB-DIVISION,

THOUBAL DISTRICT, MANIPUR

SUBMITTED BY

DEPARTMENT OF COMMERCE & INDUSTRIES,

GOVERNMENT OF MANIPUR

---------


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LAMDING CHERAPUR CLUSTER

I N D E X

S.No. Particulars Page Nos.

1. Diagnostic Study Report 1 to 7

2. Action Plan 8 & 9

3. Annexure-A-I Selection of Implementing

Agency and Selection of Cluster for Diagnostic

Study

10 to 12

4. Geographical Locations of the Cluster (MAP) 13 A & B

5. Annexure-A-2- Basic Survey of Cluster 14 to 45

6. Annexure-A-3-Diagnostic Study report and

Action Plan for Cluster Development

46 to 49

7. Financial Outlay 50 & 51

8. Year-wise break up 3 years (Physical and

Financial)

52 & 53


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DIAGNOSTIC STUDY FOR

LAMDING CHERAPUR CLUSTER OF THOUBAL DISTRICT

UNDER INTEGRATED HANDLOOM DEVELOPMENT SCHEME

1. Introduction:

The Cluster approach for a holistic development of micro, small and medium enterprises is

being attempted all over the world particularly in the developing countries including India

on a wider scale. The Development of identified handloom clusters in the second phase of

the implementation of Integrated Handloom Cluster Development Programme in the

country. Towards that end, a Diagnostic study has been conducted on by The Department

of Commerce & Industries, Govt. of Manipur covering Lamding Cherapur Handlooms

Cluster in Thoubal District under Integrated Handloom Development Scheme.

The Primary aim of the Diagnostic study is to identify what ails in the cluster. Thedetailed objectives of the cluster are detailed below.

To understand the current socio economic profile of the cluster To evaluate the current status of Handloom Cluster in terms of the product variety,

yarn availability, the number of functional or non-functional looms, role of support

organization and prevailing infrastructure facilities.

To highlight the constrains faced by the cluster and suggest some action plans forfuture.

In order to fulfill the above mentioned objectives the primary survey in the cluster has

been conducted as well as diagnostic study by the Department of Commerce &

Industries, Govt. of Manipur, for understanding of the cluster is based on analyzing thevalue chain that exists in the cluster. It includes the suppliers of raw material (backward

linkage), the Weavers (Producers), the traders/Exporters (Forward linkage), and support

institutions/ organizations. The support institutions are the Government bodies and

social organization which held the various activities of the entire value chain.

Generally, that support organizations include the National Handloom Development

Corporation (NHDC) Ltd., Weavers Service Centre, National Institution of Fashion and

Technology (NIFT), the Weavers Cooperative Societies and master weavers.

A meeting of prominent weavers, Master Weavers, Prominent weaving

community leaders, staff of the Cooperative Societies of cluster has been conducted

and held various discussions regarding availability of raw materials, production

capacity, product diversification, marketing, infrastructure facilities and the problems

being faced by them are noted below.

Types of product manufactured Raw material procurement Traditional preparatory work Dyeing and design facilities Use of t traditional looms Product market structure Competitive analysis Lack of working capital and availability of Finance.


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2. Background of the Cluster:

Ministry of Textiles, Govt. of India have sanctioned 05 No. of clusters in Manipur. The first

phase for the year 2005-06 was implemented through IIE, Guwahati and another 04 Nos. of

clusters in 2nd

phase for the year 2006-07 have also been sanctioned.

Evaluation of the Cluster:

Lamding Cherapur is 44 Km. away from Imphal under Kakching Sub-Division of Thoubal

Revenue District. There is population of more than 8500 having about 1150 weaver

households in the cluster of which about 300 weavers households are affiliated to the

Cooperative Society and remaining weavers are outside the cooperative folds. There are

about 250 independent Weavers, 70 shed weavers, 400 wage weavers and 20 master

weavers. Of the total 750 looms in the cluster 40 % are working and 60% are idle. In the

cluster, female weavers are 98% and engaged in the occupation of the weaving industry inthe major way even though their contribution is either paid or poorly paid for the ancillary

activities if performed by her outside the family weaving.

The members of the weavers Cooperative Societies are accustomed to weave cotton

and acrylic varieties, like, bed sheet, lungies, towels, mosquito nets, etc. Due to deteriorated

financial position of the Society member are not getting regular work from the Society

consequently a large number of weavers have diverted to the master weavers.

The cluster covers the adjoining villages, lanes, areas, where handloom weaving

activities is the main occupation of the womenfolk.

Major Players in the Cluster

In this cluster the Master Weavers are playing major role in providing employment to

70% to 80% of the weavers in the cluster. They are supplying raw material in the shape

of warps. The weavers are simply put it on the loom and weaving and return the

finished goods, by taking their wages. There are problems of raw materials, dyeing,

common facilities etc. As such the weavers in the cluster are not doing their job

successfully.

The Officer on Special Duty (Handloom), Deputy Director of Handlooms,

General Manager with his Project Manager (Handloom) and Secretaries of the Societiesare the in-charge of the Cluster for implementation of the Scheme.

Current Scenario of Cluster:

Particulars Lamding Cherapur Cluster

Total looms 750

Looms covered under Cooperative fold 300

Looms covered under outside cooperative fold 450

Type of loomsa) Loin Looms 400

b) Throw Shuttle Frame Looms 220

c) Fly Shuttle Frame Looms 130


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Types of product manufactured : 40 No. of Women Weavers : 1150 No. of Society : 03 No. of Societies working : 03 Turnover of the area : Rs.1750 lakhs Outstanding loan : Nil Products :Shawls, Mekhla, Bed sheets, Ladies wear,

muffler, etc.

Wage Rage : Rs. 46 to Rs. 52/- Present loan amount : Nil Cash credit limit Rs. 110.0 lakh CC renewal for the year 2007-08 : Rs.105.00 lakhs

The annual turnover of the cluster is Rs.1750 lakhs and the last 5 years turnover is as

detailed below:-

1. 2002-03 Rs.1,050.00 lakhs

2. 2003-04 Rs.1,100.00 lakhs

3. 2004-05 Rs.1,300.00 lakhs

4. 2005-06 Rs.1,500.00 lakhs5. 2006-07 Rs.1,750.00 lakhs

Socio-economic profile:

In this cluster the entire weaving activity is totally dominated by backward classes. The

98% of the weavers are BPL families. There is no un-employment in the industry. But

due to social and economic changes the youngsters are not being attracted for weaving

profession but opting for other professions.

3. Main Handloom Products:

Major products of the cluster are cotton and acrylic products f Shawls, Bed sheets,

lungies, muffler, dress materials, mekhla (phanek) and school bags. The entire stocks of

the weavers are being marketed through societies and individual sales depots which

are 28 showrooms in Ema Market and in other small towns and master weavers. There

are no professional dyers in the cluster and the raw material is being supplied by the

Departmental Raw Material and master weavers after grey yarn is dyed and sized.

4. Powerlooms in the Cluster:

There are no power looms in the cluster.


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5. Handloom Mark:

As the Government has introduced the Handloom mark scheme with a view to provide

collective identity to the handloom woven products and distinguish them from power

loom and mill products. All the societies and producers are being registered with the

Textile Committee, Ministry of Textiles for supply of Handloom Mark Labels.

6. Economic conditions of the weavers in the cluster:

The earning of the weavers families are average. Many welfare schemes are being

implemented by Govt. of Manipur as well as Govt. of India and as such the weavers

families are self sufficient and having proper security for their livelihood. The

following schemes have also been implemented as advantageous for the weavers.

a) Integrated Handloom Villages Development Schemeb) Project Package Schemec)

Health Package Schemed) Mahatma Gandhi Bunkar Bima Yojana

e) Housing cum-work shed schemef) Thrift fund com saving security schemeg) Deen Dayal Hathkargha Protsahan Yojanah) PMRY (Prime Minister Rojgar Yojana)

7. SWOT Analysis:

The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis has

been done keeping in mind the historical background, geographical, social, and

economic and Industrial related core issues and conditions existing in the cluster.

Strengths:

Market, Product Development and Technology

There is good potential in the domestic market for all the products There is good demand for tribal shawls products in all over India and abroad Local consumption is high Societies and individual weavers have many sales outlets in and outside States. Possibility of creating new product range beside the existing to explore the market Ample scope for product diversification by developing new designs. Having good handloom concentration Availability of skilled weavers Marketing /development Assistance is provided by Govt.

Weakness

Market, Product Development and Technology

No local adequate market No local raw material supplies No collective efforts related to marketing Internal competition for marketing of goods leads to differentiation in prices Dependence on few products No regular work for weavers


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ACTION PLAN FOR IMPLEMENTATION OF THE CLUSTER DEVELOPMENT

APPROACH IN LAMDING CHERAPUR

------

I. Trust Building:

The following action, are to be implemented fro trust building among the weavers.

Exposures visit to successful clusters Conducting workshops at regular intervals Workshop on networking strategy has to be conducted Workshop on quality appraisal of woven fabrics has to be conducted

II. Quality Awareness:

Quality of the products are not up to the export standards because of less attention being paid

by the weavers and master weavers as they do not have technically qualified personal for

quality checking for their final products,. They are to be educated properly to improve thequality of their products. Therefore, it is proposed to arrange quality awareness campaign on

frequent intervals.

III Raw Material:

A Raw Material centre for supply of different counts of Yarn as required by the Weavers is

proposed for supply of yarn at the cluster head quarters under the scheme.

IV Common Facility Centre:

Infrastructure proposed for establishing a sizing and warping units ion the cluster head quartersfor preparation of pre-looms processing.

V. Dyeing:

There are no facilities for testing of dyeing fastness of the dyed materials. In many of the dye

houses they are not doing the yarn scouring which lead to uneven dyeing. They are using hard

water for dyeing which also causes uneven dyeing. The Dye houses needs to be modernized

with scouring and water softening plants.

VI. Design Development:

The services of the Weavers Service Centre will be taken for the development of new designs

And training of designers is need to create innovative designs as per the market requirement.

VII. Loom and Accessories:

All the weavers are having traditional pit looms. They require Jacquard, dobbies and

accessories top weave new designs and improved their productivity.

VIII Marketing:

The weavers in the cluster are not having any systematic marketing strategy. It needs initiationof efforts to organize market promotion for cluster products through domestics market.

Therefore, it is propose to initiate actions as under:


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Market survey is to be carried out for development of colour designs quality Geographical identification brand has to be registered Manipuri Handloom Establishment of market consortia Buyers and Sellers meets and also specialized retailers meets have to be conducted

at regular intervals

Training in value addition to the traditional saris has to be conducted Use if information technology

IX Finance:

The Lamding Cherapur Cluster is suffering due to lack of working capital. It is therefore the

members of the society have started working under Master Weavers and hence margin money

is proposed for their requirement.

Signature of the President/Secretary/Chief Executives

(Name & Designation)

Countersigned.

Director In/Charge of Handlooms


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4 Status of the weavers in the

cluster

Status Existing

Independent 250

With Master Weavers 300

With Primary Cooperatives 300

With Handloom Apex/GroupWith Self Help Goups 250

With NGOs 50

With exporters

Others

Total 1150

5. Present economic

status of the cluster

as compared to 5

years back

(a)Economic level of

the weaver

Economy of the weavers is improving

slightly from Rs.46/- to 52/- per day.

(b) Product

diversification

Traditional patterns have been diversified

for fashion clothing.

(c) Infrastructure

faculties

Road connectivity between inter-villages

have been improved with PMSY, which

have easier for movability around the

area.

(d) Sales Turnover The sales turnover has improved from Rs.

1,050.00 lakh to Rs.1750.00 lakh from

2002-03 to 2006-07.

6. SWOT analysis of

the Cluster

Analysis in brief separately on the strength, weakness,

opportunities and threats.

a) Strengths a) There is good potential in the domestic market for thetraditional items and other products

b) There is good demand for tribal shawls products in all overIndia and abroad

c) Local consumption is highd) Societies have many sales outlets in State and neighbouring

States.

e) Possibility of creating new product range beside the existingrange to explore the market

f) Ample scope for product diversification by developing newdesigns through skilled artisans

g) Having good handloom concentrationh) Availability of skilled weaversi) Marketing /development Assistance is provided by Govt.

b) Weakness a) No local marketb) No local raw material supplies. 3. No collective efforts

related to marketing

c) Internal competition for marketing of goods leads todifferentiation in prices

d) Though efforts were made for new design development, butit is only individual basis


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Certified that:

1. The proposal for release ofRs. 93.93 lakh has been recommended by the State LevelProject Committee in its meeting held on 07-01-2008. For Baseline Survey and

Diagnostic Study. The minutes of the meting arte encloses.

2. There is no reason to believe that these organizations are involved in corrupt practice.3. Consolidated UC for earlier releases for the year nil has been sent vide State

Governments Letter No. nil dated nil is enclosed. It is also certified that no U.C. in

respect of the above grantee organization is pending.

4. Certified that the above particulars are correct.5. Certified that no complain(s) in respect of the above mentioned agency have been

received in the State in respect of disbursement of assistance released by the GOI and

State in the past.

Signature of the President/Secretary/Chief Executives

(Name & Designation)

Countersigned.

Director In/Charge of Handlooms


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CLUSTER APPROACH

Annexure-A-3

DIAGNOSTIC STUDY REPORT AND ACTION PLAN FOR LAMDING CHERAPUR

CLUSTER DEVELOPMENT

-----------

Sl.

No.

Parameters

1. Name of the

Cluster/Ward Village

Lamding Cherapur under Kakching Sub-Division of Thoubal

District

Profile of the Cluster

2. Geographical location

of the cluster

Lamding Cherapur 44 Km. east of Imphal under Kakching Sub-

Division of Thoubal District. 4391 sq. km., 24o

59 North and 93o

30 East.

3. Number of

handlooms

750

4. Type of handlooms in

the pocket

Loin Looms, throw shuttle and fly shuttle frame looms

5. Infrastructure

available

Weavers have their indigenous loom and managed in their

residential verandah.

6. Present skills of the

weavers

Capable of weaving various intricate traditional designs.

7. Number of handloom

weavers

8. Status of the weavers Existing Proposed to be covered

A) Number of Primary Weavers Coop. Societies 03B) Number of Weavers in Cooperative fold. 300

C) Number of Master Weavers 20

D) Number of weavers with Master Weavers 300

E) Number of NGOs working in handlooms 05

F) Number of weavers with NGOs 50

G) Number of SHGs working in Handlooms 25

H) Number of weavers with SHGs 250

I) Number of traders 12

9. Turnover of the pocket (Rs. in crore) Present Turnover Anticipated turn over

a) Domestic 20.25 32.50

b) Exports 4.05 20.00

Total 24.20 52.50

10. Average earning of the weaver per day (In

Rs.)

49/-

106/-

11. Main handloom products of the pocket Shawls, Bed sheets, lungies, muffler, dress

materials, mekhla (phanek), and scholl bags

12. Number of Powerlooms in the pocket - Nil -

13. Whether handlooms of the pocket face

competition with Powerlooms

- No.-

Status of Pocket 5 years back

14. Economic condition ofthe pocket in relation

to the position 5 years

back from now

(a)Economiclevel of the

weaver

Economy of the weavers is improving slightlyfrom Rs.46/- to 52/- per day.

(b) Product Traditional patterns have been diversified for


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diversification fashion clothing.

(c) Infrastructure

faculties

Road connectivity between inter-villages have

been improved with PMSY, which have easier

for movability around the area.

(d) Sales

Turnover

The sales turnover has improved from Rs.

1,050.00 lakh to Rs.1750.00 lakh from 2002-03 to 2006-07.

SWOT ANALYSIS

15. a) Strength a) There is good potential in the domestic market for thetraditional items and other products

b) There is good demand for tribal shawls products in all overIndia and abroad

c) Local consumption is highd) Societies have many sales outlets in State and neighbouring

States.

e) Possibility of creating new product range beside the existingrange to explore the market

f) Ample scope for product diversification by developing newdesigns through skilled artisans

g) Having good handloom concentrationh) Availability of skilled weaversi) Marketing /development Assistance is provided by Govt.

b) Weakness a) No local marketb) No local raw material supplies. 3. No collective efforts related

to marketing

c) Internal competition for marketing of goods leads todifferentiation in prices

d) Though efforts were made for new design development, but itis only individual basis

e) Dependence on few productsf) No regular work for weaversg) Low productivityh) No exposure to information Technologyi) Low education level and poor economic condition of weavers

j) Absence of weavers associationk) No availability of sizing locallyl) Inferior quality of dyeingm)Lack lf publicityn) There is no application of information technology modern

management techniques for marketing the product design etc.

o) Credit facilities from financial institutionsc) Opportunities a) Brand Building for traditional saris and other products

b) Scope for reduction in cost dyeing by modernizationc) High demand to handloom productsd) Availability of skilled weaverse) A common raw material Bank for Yarn, dyes and chemicals,

silk yarn zari may be provided for quality up gradationf) Scope for increasing working looms.g) Introduction of various welfare scheme

d) Threats a) Competition from Mill made productsb) Ensuing globalization


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19. Project

Cost

Sl.

No

.

Name of the component Amount (Rs. In lakh weaverto be

coveredGOI State/

IA

Benef

iciaryTotal

1. Base line Survey, Diagnostic

study, Formation of SHGs

- - - - -

2. Consortium building 0.50 0.503. Raw Material 3.00 3.00

4. Skill up gradation 20

a) Training of Weavers 3.00 3.00

b) Training of Dyeing 1.00 1.00

c) Management Training 0.50 0.50

5. Design Development & Product

Diversification

a) Purchase of CATD 2.70 0.30 3.00

b) Engaging Designers 5.40 0.60 6.00

c) Paper design, sample,

assembling.

15.00 15.0

6. Infrastructure/CFC

a) Common Facility Centre 4.50 0.50 5.00

b) Dye House 1.80 0.20 2.00

7. Publicity & marketing

a) Advertising, Brochure,

Catalogue for 3 years

0.45

0.05

0.50

b) Exhibitions/Fairs for 3 years 5.40 0.60 6.00

c) Buyers-Sellers meets 3 years 2.70 0.30 3.00

d) Market Survey/Intelligence 1.00 1.00

e) Awareness and Exposure visit 3years 3.00 3.00

f) Development & Hosting of website 0.50 0.50

8. Project Management Cost

9. Basic Input

a) Margin Money 4.20 1.20 0.6 6.00 100

b) New looms 4.928 1.408 0.704 7.04 88

c) Dobby 2.80 0.80 0.4 4.00 100

d) Jacquard 2.10 0.60 0.3 3.00 50

f) Accessories 1.498 0.428 0.214 2.14 107

10. Construction of Workshed 8.75 8.75 35

Sub-total 9.726 21.986 2.218 83.93 500

11. Civil amenities

a) Approach roads 5 5

b) Education 2 2

d) Drinking water facility 1 1

e) Crche centre(Child Day care

Centre) for children of the

weaver

1 1

f) Primary education for children

of the weaver

1 1

Sub-total 10 10

Grand total 69.726 21.986 2.218 93.93


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20 Propose

d Action

Plan for

the

cluster

Year-wise action plan highlighting the physical and financial targets for 3 years

along with a brief project report should be enclosed.

1. The beneficiary has not availed of any similar assistance under any other scheme of theState or the Central Government

2. The Implementing Agency is functioning3. There is no reason to believe that these organizations are involved in corrupt practice.4. Consolidated UC for earlier releases in respect of the grantee organization under IHDS

has been sent vide State Governments letter No Nil dated Nil is enclosed. It is also

certified that no U.C. in respect of the above grantee organization is pending under

IHDS.

5. Certified that the above particulars are correct and are verifiable from Books ofaccounts of the grantee agency.

6. Certified that no complaint(s) in respect of the above mentioned agency have beenreceived in the State in respect of disbursement of assistance released by the GOI andState in the past.

7. Certified that the Implementing agency(s) has obtained necessary approval from theBanks/financial institutions for credit linkages, wherever required.

8. Certified that the Implementing Agency has furnished the requisite details in the9. Performa A-2 (Baseline Survey of Cluster), enumerating, interalia, the names of the

individual weavers, components required and the assistance required thereof etc. and is

verifiable from records.

10.The proposal has been recommended by the State Level Project Committee in itsmeeting held on 07-01-2008.The minutes of the meting are enclosed.

(Signature)

President/Secretary of Organization

Countersigned.

Director In-charge of Handlooms & Textiles.


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YEAR-WISE FINANCIAL OUTLAY BREAK UP FOR UTILIZATION OF THEFUNDS LAMDING CHERAPUR CLUSTER

-------DISTRICT: THOUBAL

(Rupees in lakh)

Sl.No Name of the Component 2007-08 2008-09 2009-10 TOTALPHY FIN PHY FIN PHY FIN PHY FIN

1. Base line Survey, Diagnostic

study, Formation of SHGs

2. Consortium building 1 0.5 1 0.5

3. Raw Material 1 1 1 1 1 3

4. Skill up gradation 0 0

a) Training of Weavers 10 1.5 5 0.75 5 0.75 20 3

b) Training of Dyeing 20 1 20 1

c) Management Training 20 0.5 20 0.5

5. Design Development & Product

Diversification

0 0

a) Purchase of CATD 1 3 1 3

b) Engaging Designers 1 2 1 2 1 2 3 6

c) Design Paper, sample, assembly 5 5 5 15

6. Infrastructure/CFC 0 0

a) Common Facility centre 1 5 1 5

b) Dye House 1 2 1 2

7. Publicity & marketing 0 0

a) Advertising, Brochure,

Catalogue for 3 years

1 0.5 1 0.5

b) Exhibitions/Fairs for 3 years 1 2 1 2 1 2 3 6c) Buyers-Sellers meets for 3 years 1 1 1 1 1 1 3 3

d) Market Survey/Intelligence 1 1 1 1

e) Awareness and Exposure visit 3 yrs 1 1 1 1 1 1 3 3

f) Development & Hosting of website 1 0.5 1 0.5

8. Project Management Cost 0 0

9. Basic Input 0 0

a) Margin Money 30 1.8 40 2.4 30 1.8 100 6

b) New looms 40 3.2 24 1.92 24 1.92 88 7.04

c) Dobby 50 2 25 1 25 1 100 4

d) Jacquard 20 1.2 15 0.9 15 0.9 50 3

e) Accessories 53 1.06 27 0.54 27 0.54 107 2.14

10. Construction of Workshed 15 3.75 10 2.5 10 2.5 35 8.75

Sub-total 270 40.51 150 22.01 140 21.4 560 83.93

11. Civil amenities

a) Approach roads 1 4 1 1 2 5

b) Education 1 2 1 2

d) Drinking water facility 1 1 1 1

e) Crche centre(Child Day care

Centre) for children of the weaver

1 1 1 1

f) Primary education for children

of the weaver

1 1 1 1

Sub-total 5 9 1 2 110

Grand total 275 49.51 151 24.01 140 21.41 561 93.93

Lamding - Project Profile

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