LAFI 2014 Product Dev Sergey

8/9/2019 LAFI 2014 Product Dev Sergey

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S E R G E Y S U N D U K O V S K I Y P H . D .

MVP Building & Testing Your Set of“Must Have” Features1



Introduction2



Background3



MVP Core Functionality

Ideal MVP

4



Ideal MVP

! Mini-Me is an Ideal MVP! Core Functionality

! Identical“

DNA”

! Same Major Features! Same Major Functionality! Same Usability!

Not Up To Scale! Not As Pretty

5



Viable For What?

6

Eric Ries defines MVP as “ ! that version of a new productwhich allows a team to collect the maximum amount ofvalidated learning about customers with the least effort.”

MinimalProduct nobody

wants to use

ViableProduct built

by companiesthat have no

financial limitations

MVP



MVP vs. Prototype

! MVP! Test Product Viability! Test Assumptions! Test the Market! Test Product Usability! Get User Feedback

! Prototype! Demonstrate the Concept! Convince Others That You Are Serious! Get Seed Money

7



MVP vs. Prototype (cont.)

! MVP! Built by a Minimal Viable Team! Evolutionary in Its Development

! Prototype! Built by One Guy! Usually Throwaway in Its Development

8



MVP Features

Less is truly more

9



MVP Features

! Intelligent Design and Evolutionary Concepts! Aim For Adjacent Possible

! Irreducible Complexity! Can

’

t Take Anything Away! Can

’

t Be Simpler! Most Efficient For What It Does

! Most Efficient Wins

10



Irreducible Complexity

Simplest mousetrap

11



Path To Intent

Straightforward path to intent

12



MVP Don’

ts

! Do Not Complicate Things! Do Not Make Users Think!

Do Not Make Users Work! Do Not Defy User ’ s Expectations! Do Not Confuse Yourself With Users! Do Not Assume You Know Everything

13



• ASSIGNMENT INTENT• MVP FEATURES

• MVP DEVELOPMENT PIPELINE

• MVP PLANNING

Assignment14



Company15



Startup Alley16



Target Customer (Assignment 3)

! Target Customer – Pixlwise is a B-C solution targeted toconsumers seeking alternative education! Age – 18 to 40! Income – $30K/Y and below! Education – High School and below! Internet Experience – Novice! Demographics – Any! Industry – Any

17



Design Centric Approach

18



MVP Development Pipeline

19

Wireframes

Boxes Mockups

High FidelityPictures

Static Prototype

High FidelityInteraction

Dynamic Prototype

Font-EndCode

MVP

Back-EndCode



Wireframe (Assignment 3)20



Wireframe (Assignment 3)21



Wireframing Tools22



Clickable Prototype (Assignment 3)23



Mockup (Assignment 3)24



Final Creatives (Assignment 3)25



Flow Diagram (Assignment 3)

26



Invision (Assignment 3)27



Prototyping Tools28



Mark Up

29



“

Nirvana”

Features (Assignment 2)

! Forum! Profile Management! Subscription Management! Section Management! Post Management! Reply Management! Reputation Management! Support Management! Player Management

30



“

Nirvana”

Drilldown (Assignment 2)

! Post Management – Allows users manage post relatedactivities in the Forum! Manage User Posts (author, update, delete)! Manage Post Reputation (helpful, unhelpful)! Manage Post Categorization (tagging)! Manage Post Visibility (vote, unvote)! Manage Post Appropriateness (flag, unflag)! Manage Post Notification (follow, unfollow)

31



Roadmap (Assignment 4)

33



MVP Planning (Assignment 4)34



• USER TESTING

• USER FEEDBACK

MVP/Prototype Testing35



Decision Making

HIPPO/Highest Paid Person’ s Opinion

36



Experimentation Testing

ABT – Always Be Testing

37



Testing History

Aliens Did Not Build Pyramids

38

Testing Testing Tested



Usability Testing

39



Crowdsourcing

Rise of the Crowds

40



Mechanical Turk

Microtasking Crowdsourcing Platform

41



Usability Study Setup42



Usability Study User Targeting44



Usability Study Micro-Tasking45



Usability Study Recording46



Feedback

It Is All About Uncensored Feedback

47



Usability Study Survey48



Usability Study Results49



Usability Study Results (cont.)50



Usability Study Results (cont.)

51



Was not surewhat to do



Usability Testing Tools

53

LAFI 2014 Product Dev Sergey

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