Labirin Inspirasi
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GOOOOD DAYYY....
Universitas Atma Jaya YogyakartaZendy Wijaya (Bohlam Adv)
Sidhi Vhisatya (Temankecil Marcomm)
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Produsen Komputer yang menjual produk-produk IT yang meningkatkan kegunaan dan nilai tambah bagi kebutuhan pelanggan
INDONESIA
“ Breaking the barriers between people and technology ”
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Persepsi masyarakat“ ACER = Agak CEpat Rusak ”
Masyarakat lebih mengenal ACER sebagai produk Laptop
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Target Audience• Usia 16-30 tahun• Pekerjaan : Pelajar, Mahasiswa, dan pekerja kantoran• SES : AB• pengguna aktif media sosial
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INSIGHT
Setiap orang butuh inspirasiPenggunaan Mouse
Kebutuhan dan keinginan akan GamesPunya pribadi berbeda, ingin dianggap independent
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• Pesan Marketing Acer sebagai inspirasi untuk memilih teknologi yang sesuai dengan pribadinya melalui media online
• Pesan KomunikasiPilih inspirasi yang tepat bagi pribadimu
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MAIN CONCEPT
ACER:INSPIRING TO BE YOURSELF,INSPIRING TO BE PART OF TECHNOLOGY
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IDEA
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STRATEGI
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Tahap 1
Meningkatkan awareness TA mengenai keberadaan Labirin Inspirasi
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Digital Activation• PARAMPAA ( @masova )• SPACER• ACERID
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VIRAL ACTIVATIONINTEGRATED W/ SOSMED ACTIVATION
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WARNET AND KAFE
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CONVENTIONALMEDIA
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MENGENAL KARAKTERintegrasi dengan inspirasional quotes page
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CHOOSE AND CAREedukasi penggunaan gadget Acer
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http://donimasrul.blogspot.com
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ENGAGEMENT IN REAL WORLD
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Game
INSPIRATION NEED
MOSTLY INDEPENDENT
MOUSE USING
EDUCATE PEOPLE TO USE TECHNOLOGIES
WISELY
INFORM ACER AS A BRAND
W/ MANY PRODUCTS
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IT’S MAGIC, IT’S DIGITALLY REALand really solving the problems
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Inspiring to be yourself,inspiring to be the part of technology
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Terima Kasih...