La VozBrazoria CountyBrazoria CountyBrazoria CountyBrazoria CountyBrazoria CountyThe Mosting Interesting

Newspaper in the County FREE GRATIS

Volume 17 Number 8 A Bilingual Publication August, 2006

Marketingto Latinos:

What the Research Shows

Each day thousands of Mexicans and otherLatinos pour into the United States ofAmerica. They come looking for work in orderto feed their family. Very few come to the UnitedStates because they want to see the sights.They come because hunger and despair aretremendous motivators. Some will stay for a long time while othersintend to remain only a short while unitl they canearn enough money to send home and accom-plish whatever goals they have set for them-selves. For those who stay and begin the long pro-cess of integrating into the larger society asworkers and consumers, they become the spe-cial interest of businesses and marketing de-partments. These businesses are not con-cerned about a potential customers immigra-tion status. What they are concerned about ishow make a new immigrant a loyal customer. Marketing to Latinos is not a new businessinterest. Record companies such as RCA andSONY got into it in the 1940s. Sears has beenworking hard to develop the Mexican clientelsince the 1950s and other companies have alsorealized there is money to be made with peoplewho speak Spanish. But what is driving the current interest evenmore so is the sheer number of Latinos in theUnited States and the projections of their num-bers in the near future. Some researchers arepredicting that the Latino population in theUnited States will hit 60 million by the year2040. Others are looking at how the Latinopopulation is moving out of the traditional South-west and into places such as Wisconsin, Maineand North Carolina.

Continued on Page # 8

Raglandin

Angleton,Texas60thYear

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PPPPPeople in the Neeople in the Neeople in the Neeople in the Neeople in the Newswswswsws

Hilaire KallendorfAssistant Professor

at Texas A&MUniversity

Incluyanosen sus

Quinceañeras,Bodas,

Cumpleañosy Fiestas

1104 E. Mulberry * CVS Shopping Center (979) 849-0488 HAIR * TANNING * NAILS * FACIALS Stylists Kathy Davis Charlotte Williams Elsa Caudle Shannon Jones Susan Newsome Kristen Gaubatz Ginger Cooksey

Rep. Bonnen was recognized as a 2006 Community Honoree at the5th annual Scholarship Banquet for the Brazosport Council # 4655of the League of United States Latin American Citizens.

In presenting the award, Irene Ocanas spoke of Bonnen’s strongsupport of the LULAC Youth Council activities.

“Representative Bonnen has attended our events and been verysupportive of the students in our program,” Ocanas said, noting thatthe plaque read “For being an example of perseverance,determination, and dedication while empowering our Leaders ofTomorrow.” Other Community Honorees were businessman AndresRamirez and BISD public information officer Stuart Dornburg.

Rep. Bonnen with LULAC’s Irene Ocanas

Bonnen Honored by LULAC

Harry P. Pachon, Ph.D., hasover 25 years of experience inbasic and applied social science/policy research, as well asteaching and managementexperience in academic,governmental, and non-profitinstitutions. Professor Pachon was theexecutive director for theNational Association of LatinoElected Officials EducationalFund and an associate staffmember on the AppropriationsCommittee of the U.S. House ofRepresentatives. He hasauthored several books, includingLatinos and U.S. Foreign Policy(Rowman and Littlefield, 2000)and New Americans by Choice:Political Perspectives of LatinoImmigrants (Westview Press,1994). His numerous articleshave appeared in Harvard Journalof Hispanic Policy, HispanicBusiness, and PublicAdministration Review.

Hilaire Kallendorf, anassistant professor of Hispanicstudies at Texas A&MUniversity. She can read in eightlanguages, but it is her religiousfaith that most influences herresearch and teaching. Kallendorf, grew up Catholicin San Angelo, Texas. Afterwinning a scholarship to TexasA&M, she majored in Englishand Spanish and began to studyother languages, masteringItalian, German, French, Latinand Portuguese. Her interestseventually took her to PrincetonUniversity, where she receivedher masters and doctorate incomparative literature. Besides teaching languagesat Texas A&M and in Mexicoand Italy, Kallendorf hasfocused her research on thereligious experience, especiallyas belief relates to literature andculture.

Harry Pachon,Professor atUniversity of

Southern California

Mike RamosNewest Addition toLos Lonely Boys

It’s been a long road fromAngleton, Texas to Austin andplaces beyond for MichaelRamos. Ramos came to Aus-tin in the early 1980s to find hismusical calling. Over the years he has playedwith John Mellencamp, theBoDeans and Paul Simon. To-day you will find him working thekeyboards for Los Lonely Boys.With the band hitting the top ofthe charts and on tour all overthe United States, Ramos isriding the wave. But when he is in Austin athis Lake Travis home, he can befound hard at work on other mu-sic. On his own he has releaseda CD titled, Loteria CD, and theCumbia Lounge. MichaelRamos, now in his 40s, hasworked very hard to get wherehe is now, and he shows nosigns of resting. ¡AvientateMichael!

PAULA MUTINA PROPERTIESAsk for Molly Santos

849-2222 or 549-5221600 Cedar Street Angleton, Texas 77515

Para muchos obtener su casa propia es elsueño que ha tenido. Ese sueño se puedeconvertir en realidad, pero no sin metasrealistas, aseroamiento sentado, planeamientocuidadoso y un claro entendimiento de loscostos.

Molly Santos

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La Voz de Brazoria County - August, 2006 Page # 3

PRODUCTIONEditor

Alfredo R. Santos c/s

Managing EditorMolly R. SantosNelly Gonzalez

MarketingDolores Diaz Miller

Linda Phillips

DistributionLouie Maldonado

Contributing WritersMaria Davis Castillo

PUBLISHER’SSTATEMENT

La Voz de Brazoria County is amonthly publication. The editorialand business address is P. O. Box2708 Angleton, Texas 77515 Thetelephone and fax numbers are:(979) 848-2883, (979) 549-6461 or(979) 549-5221. The use, reproduc-tion or distribution of any or part ofthis publication is strongly encour-aged.

Nosotros Compramos: Cobre,Aluminio, Acero Inoxidoble

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Julio T. Garcia, LUTCF

716 W. Plantation Suite 107 Clute, Tex. 78531

Cuidaméla Maestra Esta fresca, y hermosa mañana sale denuestros corazones y hogares una joya preciosaque es nuestra hijita. Cuidaméla, maestra. Corre,brinca, salta, se detiene…y volteá hacia nosotros. Las lagrimas de mis ojos son muy fuertes paradetenerlas, al saber que la compartemos almundo de eseñanza. Levanta su manita y nos dice“adios.” Se pierde entre los demás niños que vana la escuela por primera vez, es la mas cercanade nuestra comunidad. Maestra cuidaméla. Porta su vestido favorito y sus zapatitos que legustan, y con un par de ojitos negros que le dicena ud. maestra, “me va a enseñar?” Una sonrisainfantil que tambien le dice, “Gozo y soy muy feliz.”Un pelo negro asabache que vuela hacia el vientoy que le dice” mirame soy feliz y estoy contentaporque vengo aprender lo que usted me va aenseñar para ser tal vez como ud. “Maestracuidamela” séa usted, un modelo para mi hijita.Trataméla como si fuera tuya, comprendela,todavia esta pequeñita. Aquella princesita que jugaba en su yarda yano esta. Ahora, va a la escuela para aprender lasreglas que tiene que seguir, aprender a oir lascampanas de la escuela, que le dicen cuando eshora de clase, hora de comer, de recreo, y deregresar a su casa. Va aprender a compartir suspequeños secretos con sus compañeras ytambien los chismes de cada minuto que le traena usted. “Maestra cuidaméla.” Cada año que ella asista a la escuela aprenderamuchisimas cosas. Por ejemplo, preocuparse porsus grados, de no faltar a su clase, respetar asus mayores, un comportamiento digno de ellamisma, compartir con todos los que la rodean susgolosinas y principalmente ser carictativa yhonesta para que séa querida y apreciada en lavida de una mujercita que crece. “MaestraCuidaméla.” Su primer día… el principio de una larga jornadaen este mundo que vivemos. Hoy va a principiaramoldarse, a ser una gran mujercita. “CuidemélaMaestra.”

Teacher,Take Care of Her In this cool and beautiful morn-ing leaves from our hearts and ourhome a precious jewel, our daugh-ter. “Teacher, take care of her”. Sheruns, jumps, leaps, andstops...turns and looks towards us. The tears from my eyes are sostrong that I can not control them,to know we are sharing our precious jewel to the world of learn-ing. She raises her little hand and waves “Good-bye”. Shemingles with other children from the near by community thatare going to school for the first time. “Teacher, take care of her.” She is wearing her favorite dress and her new tennis shoes.A pair of beautiful black eyes that looks up at you saying, “Areyou going to teach me? An innocent smile that says, “I amhappy”. Her beautiful black hair floats in the breeze as she runsand tells you, “Look, I’m happy, I’m lucky, because I am going toteach me.” “Teacher, take care of her”. Be a model to our daugh-ter, treat her gently as if she was your very own. Understandher, she is still a little one. That tiny little princess that played in the back yard is notthere anymore. Now, she goes to school and learns the rulesthat she should follow. She learns the meaning of the schoolbells that ring during the day. The bell that signals it is time forclass, the one that means it’s time to eat, the one for recessand the last bell tells when it is time to go home. She is going to learn to share little secrets with her friends.She will also bring little tattle tales to you daily. “Teacher, takecare of her”. Every year that she attends school she is going tolearn many things. For example, to be careful with her grades,attend school on a daily basis, respect the grown ups, her teach-ers, and her friends. She will share with her classmates hergoodies such as candy, cookies, etc. She will also share her most important virtues; honesty, char-acter, and personality. “Teacher, take care of her.”

Molly SantosManaging Editor

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Page # 4 La Voz de Brazoria County - August, 2006

Washington, DC – El jueves, 27 de julio un grupo de estudiantes a quienes afectaríala aprobación de la propuesta de ley DREAM Act fueron a Washington, DC con laintención de que cada estudiante exponga su caso a miembros del Congreso. LaDREAM Act (S. 2075) es una propuesta de ley bipartidista que permitiría queestudiantes inmigrantes criados en Estados Unidos puedan realizar sus estudiossuperiores y obtener la ciudadanía estadounidense.

No obstante su estatus de inmigración, estos estudiantes (vea la lista adjunta) estánmatriculados en, o se han graduado de la universidad. A pesar de que han alcanzadograndes metas, se van a ver obligados a llevar su talento a otra parte e irse deEstados Unidos debido a las leyes en vigencia. Durante sus visitas con miembrosdel Congreso, estos estudiantes argumentarán que la DREAM Act es un proyecto deley con sentido común que merece consideración inmediata. Para estos estudiantes,el año que viene podría ser muy tarde.

Entre los estudiantes que visitarán Washington se encuentran:

Dan-El Padilla Peralta: Dan-El fue el estudiante con el segundo mejor índiceacadémico de la clase graduanda de Princeton de este año y vino a Estados Unidosde la República Dominicana a los 4 años. Aclamado por sus profesores como elpróximo “clasicista de su generación”, Dan-El está, sin embargo, indocumentado.Espera partir en agosto hacia Oxford para seguir estudiando y enfrenta la posibilidadde no poder regresar en por lo menos 10 años.

Mario Rodas: Mario es un estudiante de honores que proviene de Guatemala quellegó a Estados Unidos cuando tenía 12 años y ahora vive en Boston. Su caso, queha tenido un apoyo comunitario enorme, se ha prorrogado por 6 meses. Sin embargo,a menos que el Congreso actúe este año, Mario enfrenta una citación de corte endiciembre en la cual podría recibir una orden final de deportación.

Adeola: Adeola llegó desde Nigeria a la edad de un año. Sin ayuda económica obecas, logró costearse sus estudios en la Universidad de Michigan y ahora tiene unalicenciatura en ingeniería. Sin embargo, no ha podido conseguir un trabajo ni entraren el ejército debido a su estatus de inmigración.

Carlos (seudónimo): Carlos llegó desde Guatemala a Estados Unidos a la edad de11 años. Se graduó de escuela secundaria con el 5to mejor índice académico declase y en mayo recibió una licenciatura en sicología organizacional industrial deBaruch College, con una especialidad en estudios en comunicación.

Sandra (Seudónimo): Sandra llegó a Estados Unidos legalmente una navidad, a laedad de 5 años para visitar familiares en Los Ángeles y Nueva York. Durante suestadía, la mamá de Sandra descubrió que estaba embarazada y que el bebé naceríacon defectos. Se le indicó que el viaje de vuelta a México podría traer complicacionesal parto. Así que la hermana menor de Sandra nació prematuramente en EstadosUnidos con serios problemas de salud. Temerosos de no tener acceso al tratamientomédico adecuado en México, los padres de Sandra decidieron quedarse en EstadosUnidos. Sandra, que ahora tiene 21 años, se graduó de Queens College en mayo.Espera ser una abogada en el futuro.

Kathy (Seudónimo): Kathy llegó a Estados Unidos con 3 años. Sus padres se mudaronde Colombia a Nueva Jersey para escapar de la violencia en Colombia. Kathy, unacristiana evangélica devota, ha sido una líder juvenil activa en la iglesia desde susaños de escuela secundaria y recibió una licenciatura en trabajo social de NyackCollege, un colegio universitario cristiano ubicado en el condado de Rockland, en elestado de Nueva York.

ESTUDIANTES UNIVERSITARIOSSOBRESALIENTES LUCHANCONTRA LA DEPORTACIÓN

La comunidad Latina debe estar al tantode lo que va pasar con esta ley.

HelpWanted

La Voz de Brazoria County islooking for marketing repre-sentatives. You set your ownhours. You decide how muchyou want to earn. If you havetransportation and are notafraid to talk to people, thenwe want to talk to you. Pleasecontact Molly Santos at (979)849-3189 or (979) 549-5221

Se BuscaRepresentante

La Voz de Brazoria Countyesta buscando representantes.Usted decide sus horas. Usteddecide cuanto quiere ganar. Siusted tiene transportación y notiene miedo hablar con la gente,entonces queremos hablar conusted. Favor de llamar a MollySantos en teléfono (979) 849-3189 o (979) 549-5221.

La Voz deBrazoria County

La Voz de Brazoria Countywww.lavozdebrazoriacounty.com

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La Voz de Brazoria County - August, 2006 Page # 5

218 Hwy 332 West (979) 265-8422Clute, TX 77531 FAX (979) 265-1955

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The 14 & U FreeportLadyhorns softball teamrecently took first place at theASA Regional Tournament inSan Antonio, Texas. Theywent undefeated to win the titleof Regional Champions. Theyhave qualified for the NationalTournament in Aurora,Colorado. They are currentlyfundraising for the week longstay out of state. Thetournament is July 31- August6. Donations are beingaccepted and are greatlyappreciated!

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Top Row (L-R): Stephanie Gaona; Asst coach: Barlo Trevino; Manager: JohnnyGonzales Middle Row (L-R): Asst coach: Jesse Lara; Amber Duarte; RishaHowington; Ashley Virgil; Tristen Salinas; Taylor Lara; Elida Vasquez BottomRow: (L-R): Michelle Contreras; Jessica Gonzales; Dymond Gonzales; K’LynnTrevino; Jaylee McGee Not pictured: Asst coach: Roy Salinas

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By the NumbersNumber of Latinos serving as elected of-ficials in Alaska, Kentucky, North Dakota,Missouri, Virginia, South Carolina andOklahoma

Number of Latinos serving as UnitedStates Senators

Number of Latinos serving as electedofficials in Georgia

Percentage of Latinos who turned out tovote in 2005 when Antonio Villaraigosawas elected Mayor of Los Angeles

Number of States in which Latinos holdelective office

Number of Latinos serving in electedposition in all of Texas in 1996

Number of Latinos serving in electedpositions in all of Texas in 2005

Number of Latinos who applied tocollege in Texas in the Fall of 2005

Number of Latinos in Texas prisons,state jails or substance abuse facilities

Number of people locked up in the Stateof Texas

1

3

43

25

7

3,743

5,132

134,293

45,060

26,618

Sources: National Association of Latino Elected andAppointed Officials, Texas Higher Education Coordi-nating Board, Texas Department of Criminal Justice,Texas Commission on Youth

1,200,000Number of People apprehended by theUnited States Border Patrol in FiscalYear 2005

500,000Estimated number of people who partici-pated in the pro-immigration march inChicago, Illinois in 2006

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Steve TaylorRio Grande Guardian

MISSION - Gov. Rick Perry hasbeen so receptive to the needsof the fast growing Rio GrandeValley that he deserves anotherfour years in office, a group oflocal mayors said Wednesday.The mayors, 11 in all, lined upwith Perry to announce theirendorsement at a pressconference at the Club atCimarron in Mission. “Weappreciate that you have had anopen door,” Hidalgo Mayor JohnDavid Franz told Perry. “When wehave called Austin, you havebeen receptive. You havelistened to our concerns.”

The 11 mayors backing Perry areNorberto “Beto” Salinas of Mission,Richard Cortez of McAllen, RickRodriguez of Harlingen, Ric Moralesof Donna, Leopoldo “Polo” Palaciosof Pharr, Ramiro Rodriguez ofPalmhurst, Kevin Hines of RioGrande City, Omar Vela, of Progreso,Ramiro Silva of Edcouch, ReneCastillo of La Villa, and Franz. Alsopresent to announce their support ofPerry were Elsa Commissioner CainCazares, Donna Mayor Pro-Tem EloyAvila, Jr., and former McAllenEconomic Development CorporationPresident Mike Allen.

Salinas said Perry was “the bestgovernor we have ever had,” andthanked him for the funding he hadhelp secure for Valley colonias andhighways. “We got everything we haveever asked for,” Salinas said.

Palacios said Valley leaders hadbeen treated with “dignity and respect”by state agencies and had “gotten ourfair share of tax dollars back to ourcommunity.” Palacios pointed to theValley’s fast growth and the upgradeof its highways. “And this was down toa lot of effort from your office, yourstaff,” he told Perry. “This is what canbe achieved when we all worktogether, Democrats, Independents,Republicans and any other party thatis out there.”

Hines said the November electionwould show Starr County’s truecolors. “A lot of people think that thereare just Democrats out there and

Mayors in the Valley Begin toLine Up Behind Governor Perry

that’s not true,” Hines said. “We havecommunity that’s very strong, withvery conservative people; the samevalues that our governor holds.”

Perry said he was honored to winthe endorsements of the Valleyleaders. He said it sent a powerfulmessage that Texas needs agovernor who puts partisanship asidefor the good of the state. “No oneknows this Valley better than thesepeople,” he said. “They truly are theheartbeat of their communities. Theyunderstand, truly, the importance ofpartnering together in the governor’soffice.”

Perry said the Valley’s growthmight best be portrayed byjuxtaposing a picture of the regiontoday with that of 15 years ago. “Whata powerful message of what we havebeen able to do together in thebuilding of one of the most dynamicareas in America,” he said.

Perry said that if re-elected he would“continue to make the Valley a priority,”just as he had as agriculturecommissioner, lieutenant governorand, for five years-plus, as governor.“It will continue,” he promised. Healso ran through some of the thingshe thought the state was doing right.“Today in Texas our studentperformance is increasing. More of

our children are going to collegethan ever before. More Texansthan ever have job because ofwhat we have been able to dotogether,” Perry said. Perrypredicted that other candidateswould make a lot of promises.“What I hope you will remind thepeople of the Rio Grande Valleyis that there is only one candidatethat’s been to the Valley as manytimes as I have,” Perry told themayors. “There’s only been onecandidate that’s kept the promisesthat we made to the people of thisValley.”

Responding to theendorsements, Hidalgo CountyDemocratic Party Chairman

Juan Maldonado said he doubtedthat all 11 mayors would work thathard for Perry’s re-election. “BetoSalinas, John David Franz, andMorales in Donna have alwaysleaned Republican. But I doubt if therest will put their heart into it,”Maldonado said. “I might have to goand see them and ask what the dealis. Do they want me to run a goodDemocrat against them?”

Maldonado said endorsementsof Republicans by mayors in HidalgoCounty had never translated intosuccess at the polls in the past. “Iagree with Billy Leo’s assessment.Rick Perry will get whipped in thiscounty this November,” he said.

Cameron County Judge GilbertoHinojosa is Democratic Partygubernatorial candidate Chris Bell’sofficial spokesman in the Valley.Hinojosa said he believed themayors backing Perry were being“held hostage” by the governor’soffice because it held the pursestrings. “Gov. Perry has failed to doanything to educate the kids in theRio Grande Valley,” Hinojosa said.“This is the governor who has cutthousands of kids from Medicaid andCHIP. In fact, he is the most ineffectiveand hurtful governor to South Texaswe have ever had. Chris Bell will bea far better governor than 100 RickPerrys.”

HELPLINE is a free, confidentialinformation & referral service of

United Way of Brazoria County.The program links people in need with the

appropriate human service agency.

Se Habla Español

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La Voz de Brazoria County - August, 2006 Page # 7

el paraiso

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The Spanish era in Mexico officiallybegan in 1521, less than 30 years afterColumbus returned to Spain with sto-ries of the amazing new world he had dis-covered. Over the next several decades the gov-ernment of Spain established a systemto administer the huge land that had falleninto its hands. At the time of the conquestof Mexico by Cortés Spain had a popu-lation of about 8 million, while Mexico wasinhabited by some 25 million people.Mexico was also considerably larger thanSpain in land area. In a carefully calculated move to en-sure the loyalty of its colonial administra-tors in Mexico, the Spanish governmentfollowed a strict policy of appointing onlyEuropean-born Spaniards to all of the keyposts in “New Spain,” as Mexico cameto be called. Thus, with two exceptions duringSpain’s 300-year reign, Spaniards bornin Mexico were automatically excludedfrom succeeding their parents as the eliteof New Spain. Mexican born Spaniardscould inherit the wealth of their fathers butcould hold political power. (The two ex-ceptions were the sons of viceroys bornin Mexico during their father’s tours ofduty. Both were raised and educated inSpain and were later appointed to theprestigious position their fathers had held). Before long, Spain’s political discrimi-nation against Mexican-born Spaniardsbecame social as well. In order to distin-guish between European-born Spaniardsand Spaniards born in Mexico, the lattercame to be known as “criollos” or thoseof color - in this case - while. Most of the criollos born in Mexico wereborn into wealth. The men were generallyhaughty, vain and contemptuous of bothwork and anyone outside of their owngroup. They spent their time in idleness,intrigue and the pursuit of their own plea-sure. Historians say the important thingsin the lives of the criollos were sex, highlystylized etiquette, resplendent uniforms,vendettas, cards and bullfights.

Many criollos, often more so than European-born Spaniards, discriminated against the mixedblood and Indian population of Mexico with spe-cial vehemence in an effort to distance them-selves from these downtrodden people. After a number of generations the criollos be-gan calling themselves Americanos in order tofurther distance themselves from the variousclass labels and from Spain as well. Thereforethey were the first people on the North Ameri-can continent to be known as Americans, al-though the label was unofficial. By the end of the 18th century, when the cof-fers of Spain had become depleted by warsand corruption was rampant in both Mexico andSpain, rich criollos began buying titles and pub-lic offices for themselves, but they still had nopolitical power. Even mixed-bloods who hadmoney could buy certificates from the king ofSpain which legally recognized them as “white.” By 1810 there were an estimated one millioncriollos in Mexico, as opposed to some 80,000European-born Spanish administrators. And inthe almost 300 years that passed since the be-ginning of the Spanish era, Spain had becomeas remote to most of them as any other foreignland. Inspired by the American and French revolu-tions, the criollos of Mexico began to talk offreedom from Spain. Finally, after Napoleonconquered Spain in 1808, a small group of moremilitant criollos made the first coordinated move.They kidnapped the ruling Spanish viceroy andput him on a ship bound for Spain. A full scale rebellion against the Spanish ad-ministrators, led by a second generation criollopriest named Miguel Hidalgo, broke out onSeptember 16, 1810. Hidalgo was quickly be-trayed to the Spanish authorities, however, aswas executed. But the rebellion continued, atfirst led by both mixed maces (mestizos) andcriollos. Over the next 11 years Mexico wasdrenched with blood. By the time the last of theSpanish overlords and their armies had beendefeated, the rebellion had been taken over bycriollo leaders of the rebel armies and churchleaders. Mexico was politically free from Spain, butthe lives of the majority of the population the

mestizos and the Indians -changed hardly at all. Theywere to remain slaves in allbut name to their new criollooverlords for another 100years.

“People of Color”

This excerpt is taken fromNTC’s Dictionary of Mexi-can Cultural Code Words.Boye Lafayette De Menteis the author.

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Marketing to Latinos This past Sunday (July 30, 2006, theCBS program, Sunday Morning withCharles Osgood, had as its lead story apiece titled: Stirring The Nation’s MeltingPot - Assimilating and Americanization:Latinos In The United States. In this seg-ment, journalist Martha Teichner inter-viewed a number of people about what istaking place around the country. Henry Cisneros, the former mayor ofSan Antonio, Texas told her that people(those concerned with the “browning of

America, are going to have to be told tojust get over it. “Let’s be practical. Getover it. Let’s think it through in a practicalway.” Cisneros added that immigrants arenot going to go home in large numbersanytime soon. Another person interviewed, HarryPachon, President of the Tomas RiveraPolicy Institute at the University ofSouthern California. Dr. Pachon saysthat for too long too many people havebeen looking at the growing Latino popu-

lation and emphasizing “the Latinizationof America, and they don’t look at what’shappening to the Americanization ofLatinos” It’s not a one way street Pachonadded, things are happening to people inmany directions, culturally, linguisticallyand even in terms of food.

El Dinero The graphic below provides a great il-lustration of how the movement of people

and money are so closely intertwined.What the graphic does not show is howmuch of what Mexican consumers pur-chase in Mexico and other places, is soldby American companies. And it is herewhere things become very interesting,because a growing number of the prod-ucts made by American companies arenot made in America. They are manufac-tured all over the world. The world is chang-ing and it is time we all got over it.

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