Kyle Porter Rainmaker 2015
Transcript of Kyle Porter Rainmaker 2015
#Rainmaker2015
Kyle Porter Chief Executive Office SalesLoft
The Future Of Sales Development
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Steve Richard Trish Bertuzzi Craig Rosenberg
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Allen Nance Dan Waldschmidt
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Gold
Silver
Top sales blogger for salesforce.com
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Grown SalesLoft to 40 employees
310 sales articles
Added over 800 clients & 25,000 users
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Sales development is nothing new…
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Now it is taking off…
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TOPO
Thanks to:
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“The sales development team is the biggest innovation to happen to the sales process over the last decade.
-David Cummings
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Sales
Sales Development
Sales Sales Development
Software 10,000+ Blogs
Books Training Events
Emerging
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Are you doing what it takes to become a sales development
legend?
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Here’s what we’ve learned so far...
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It All Starts With Data
Data Email Phone Metrics Goal!
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Legacy Sales Data
Inaccurate. Non-targeted. Stale.
= Data
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The social revolution has introduced an entire new world of community, all of it creating a sea of data unlike anything we’ve
ever seen.
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Social Networks: The Down Side
CRM
No emails No export or sync No phone numbers
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What do we do with the data?
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Sales communication tools lack…
Spammy. No Process. Bad tracking.
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The all in one sales development app
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What’s next?
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Outlook Integration
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SalesLoft Q4, 2014
3600 prospects 550+ completed demos
175+ new clients
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Catavolt
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Old Method Waterfall Prospecting
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Results Waterfall Prospecting
Prospects Created:
Emails Sent:
Phone Calls:
Opportunities:
240,000
>1 MM
<500
100
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New Method Agile Prospecting
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Results Agile Prospecting
Prospects Created:
Emails Sent:
Phone Calls:
Opportunities:
24,000
75,000
>80,000
200+
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SalesLoft Impact
+ =
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Over 800 Clients
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Welcome James Franklin TechBridge CEO
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Sales Development Professional
Thank You!
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