History

Established in 1973.

Established by Selçuk Yaşar.

Start with Milk and Milk products.

Product Range: Milk and milk products, meat and

meat products, water

3 Key element: Novelties, health and taste

Mission

- To offer quality, health and taste in all products it offers to

consumers has re-determined its brand mission in 2000 and renewed

its visual identity.

- In line with the researches carried out with consumers, Pınar has

ascertained the values perceived and the positioning of the brand in

the mind of the consumer.

- Decided to maintain its existing positive values of the brand such as

freshness, trust, motherhood and purity and to add further the values

such as sincerity, young spirit and masculine.

Vision

To grow with its employees, manufacturers and suppliers.

To become a ‘regional power’ having a say in the

international arena

Philosophy is to become a group, which acts in line with

the laws and moral principles, caring for the environment

and nature scrutinising human resources and to

continuously improve itself and its products with R&D

work

Export Vision: a pioneer of the Turkish food industry continues its works in

making Pınar a regional power within the frame of the ideal opinion of the

community

Vision for the Environment: shows ultimate attention to the protection of

the environment, to the efficient use of natural resources, to the prevention

of pollution, to the reduction of waste, to the saving on the consummated

water and energy, to continues renewal and development and to conforming

to all regulations, laws and procedures related to the environment.

HR Vision: To expand the competency-based human resources management

system across all employees, to make the employees feel, that they are part

of a family and valuable, o encourage the employees with diverse incentives

to criticize the system and to bring forward proposals in order to improve it.

RD Vision: The Research and Development department, at which many

formulation and laboratory trials are carried out and the research and

development on quality on existing products is continued, strengthens the

power to the "Source of Taste" and "Source of Innovation" of Pınar.

Values Pınar, My Source Of Health

Pınar considers first human health. It does not compromise on health, hygiene

and naturality. It always supports a healthy life and gives utmost importance

in high qualitative living. Since the first day on, Pınar’s main mission is the

sound growing of all children.

Pınar, My Source Of Pleasure

Pınar produces each product according to the taste of its consumers. It does

not launch any product before having met the taste of its consumers. And the

consumers share this brand offering such tastes with their families and

beloved ones. The relation between Pınar and its consumers sharing Pınar’s

products in every nice moment of life, progresses with any new product and

grows by becoming stronger.

Pınar, My Source Of Dynamism

Pınar produces always in line with the wishes and

requirements of consumers. It works on offering new

tastes of consumers, which ease and add health to life.

Logos of Pınar

Pınar with numbers

According to Nielsen, Pınar maintain its success in 2013.

Advertising Campaigns of Pınar

From 2007

2011, BİG – Birleşik İletişim Grubu / Fikir

Merkezi - Tayfa&WDO

2012, Alametifarika

2013, Alametifarika

Awards & achievements in 2014

Most admirable company in sector of packaged

meat products

‘’Happiest customer’’

2014 Effie Turkey, bronz effie and golden effie

2014 Felis Awards

Social ResponsibilitySince its inception in education,sports, Pinar continued to contribute to the conservation of art andcultural heritage, and also serveson the social dimension of sustainability in this way.

Spring for the support of children's mentaland physical development of the products of culture, aims to contribute to their personal developmentthrough arts and sports activities.

Pınar Painting Contest

Pınar painting contest has been held for 33 years with the purpose ofincreasing elementary school kids' interestin art and raising future painters. With the participation of children fromall over Turkey, Pınar Painting Contest continues improving talented little artists' skills with a new theme every year since 1981.

Pınar Kids Theatre

Pınar Kids theater was founded in 1987 with to purpose of contributing tophysical and mental development of children.Pınar has always been happy to increasechildren's interest in fine arts and to educating them whileentertaining them. Pınar has provided more than 3 million children with joy of theatre for free during our nationwide tours and participated in many national and international festivals.

Pınar Basketball Team

Pınar has been supporting a basketball teamthat competes in Turkish Premier Basketball League under the name Pinar Karsiyaka.Moreover, almost one thousand children perform sports at Cigli Selcuk Yasar Facilities.

The team finished runner-up in 2013-2014 FIBA Eurochallenge Cup and won Turkish Cup in 2013 –2014.

Pınar Meat-Apprenticeship School

Due to the lack of a school giving education in the

profession of meat and meat products operations

and the requirement for qualified personnel in the

industry,Pınar Meat Vocational Training Unit was

launched in 1998. The purpose of this education, a

first of its kind in Turkey has been to give young

people between 15-18, who have completed their

primary education, who want to start their

business life and who want to learn a profession,

theoretic and practical professional information

within the scope of a program and to make them a

part of the human resources, which the country

requires.

Pınar Euroleaguge Sponsorship

Pınar, while contributing to customer physical and mental development with its product portfolio, continues supporting sports. Pınar Su took the role of water sponsor for Euroleague Final Four held in Turkey under the sponsorship of Turkish Airlines.

Pınar Su also sponsored Euroleague Women Final 8, one

of Europe's most important basketball events, that took

place in Istanbul. Two important basketball clubs of

Turkey, Galatasaray Medical Park and Fenerbahce,

competed against Europe's best in Final 8. The athletes'

thirst was satisfied by Pinar Su.

Pınar Athletics Sponsorship

Pınar, always supporting projects that

contribute to society, assumed the

mantle of the beverage sponsor for World

Championships in Athletics. Pınar Su

provided

water for all athletes that competed in

the championship at Atakoy Athletics

Centre.

Pınar-UNICEF Collaboration

Pınar Painting Contest, designed to discoverhidden talents, encourage elementary students to pursue art and embrace the art of paintingwas taken to a different level to support children.Pinar collaborated with UNICEF, who works for the children around the world, in a pilot projectusing 3000 of Pinar Painting Contest in their original sizes to produce plate mats.

Pınar in Social Media

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Ayşe Ulusoy

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