East Bay MBA Q2 2016 INCOMPARABLE

PSA pg. 2 COVER LETTER pg. 3 RESUME pg. 4-5 PORTFOLIO SAMPLE pg. 6

Manag

ementCo

m

tmunica

Analys si

St ra t egy

Creat i v it y

i no s

• End-to-End Project Management

• Budgeting

• Co-worker Training

• Content Creation/Editing

• Public Realtions

…Insights

• Public Speaking

• Strategic Recommendations

• Long-Term Goals

• Short-Term Benchmarks

• Presentations

• Social Media

…Implications

…Trends

• Cross-Departmental Collaboration

• Strategic Brand Management

• Innovative Design

• Entrepreneurial Flexibility

• Outside-the-Box Ideas & Solutions

• Identify & track……Metrics

• Develop…

…Data

…Reports…Forecasts

• Broad-Shouldered Responsibility

• Compassionate Leadership

• E-mail Marketing

IN LOOKING FOR THE IDEAL RESUME, YOU’VE IGNORED THE IDEAL CANDIDATE.

LEARN HOW TO FIND, TRAIN AND CULTIVATE A GREAT POOL OF UNTAPPED TALENT.

East Bay MBA JAN/FEB 2016

Kongresszentrum: Davos, Switzerland

At this “World Economic Forum” site, Kyiakhalid Ruiz receives

a well-earned Master’s in Business Administration (specializing

in Social Entrepreneurship).

Seeking an enduring relationship in Marketing, Communications or Business Development 2

KYIAKHALID RUIZ, MBA kyiakhalid.com kyiakhalid@gmail.com (510) 813-3352

Manage

Project Management • End-to-end project

management capabilities (big picture overview + attention to detail) honed from 15 years of entrepreneurship

• Innovative problem-solving aptitude (to resolve issues without the panacea of money)

• Productive supervisory skills with direct reports & outside contractors

Robust cultural sensitivity • Forged from living overseas

and working deeply with many global citizens

Create

Design • Artistic savvy shaped from a

deep, lifelong appreciation of the arts

Software • Recognized proficiency in

presentation (PowerPoint & Keynote), image editing (GIMP & Photoshop), audio & video editing, page layout (Office & iWork) and data visualization (Tableau) software tools.

Analyze

• Outside-the-box strategic analysis considering all the variable inputs

Communicate

• Listening, hearing, asking clarifying questions, and taking detailed notes to translate ideas into a message.

• Tailoring the message towards its intended audience(s), then confirming that they understood it.

• Using the right tools (extensive vocabulary, fundamental English grammar, current Social Media #conventions, software,…) to convey that message at the right time.

Meet your new teammate!

Kyiakhalid Ruiz, MBA: Manage ✨ Create ✨ Analyze ✨ Communicate

Oakland, CA, USA • (510) 813-3352 ☎

kyiakhalid@gmail.com • www.kyiakhalid.com • linkedin.com/in/kyiakhalid

Profile _________________________________________________________________

• Skilled at exceeding client expectations through productive communication, strategic decision-making via effective data analysis & innovative problem-solving.

• Immense cultural sensitivity gained from years of travel and living overseas allows Kyiakhalid Ruiz to interact positively and productively with members of diverse communities.

• Social Causes: Animal welfare, education, underserved sociologically disadvantaged & minority communities, environmental sustainability

Relevant Knowledge, Skills, and Training

Asset Portfolio Management ☀ Strategic Business Development ☀ Entrepreneurial Experience &

Initiative ☀ Internal Communications ☀ External Public Relations ☀ Brand Marketing Management

☀ Content/Media Creation & Curation

Education ______________________________________________________________

Master’s in Business Administration (MBA) August 2015

HULT INTERNATIONAL BUSINESS SCHOOL: San Francisco, US• Hult Impact Challenge: Social Entrepreneurship track

▪ “Arara da Mata: Reversing Deforestation in Brazil’s Mata Atlântica Biome” • Club Memberships: Global Women in Business, Hult Venture Club, Hult Golf Club, The Art of

Living Club

Associate of Arts (AA), Real Estate (Highest Honors) June 2014

MERRITT COLLEGE: Oakland, California, US • 4.0 GPA and recognized as the top-ranked student in a 25-person class • Specialties: Residential/Commercial Property Management, Real Estate Brokerage

Bachelor of Arts (BA), American Studies June 1999

UC SANTA CRUZ: Santa Cruz, California, US • Researched the creation of the United States via the contribution of many disparate cultural

experiences (LGBT, African-American, Asian-American, Mexican-American, European,…)

Professional Experience __________________________________________________

FDIP Intern: Peralta Community College District 2015 - present

• Developing the skills to teach undergraduate students • Published the survey “Tips for Future Educators: Establishing the Best Practices to help the

Educators of tomorrow” • Created innovative lesson plans & syllabus designed to optimize student potential

Real Estate Consultant: Oakland & Monterey, California, US 2006 - present

• Increasing client portfolio value by…o Actively managing & consulting client portfolios

o Proposing strategic recommendations

o Implementing efficiencies to substantially decrease outflows

Creative Media Consultant: San Francisco Bay Area, California US 1999 - 2014

• Produced and Communicated clients visions to their internal and/or external audiences (via documentaries, commercials, and big-budget theatrical releases).

• Required to meet and quickly establish long-lasting and trusting relationships with clients and with other independent contractors in order to fulfill the client’s objectives in a timely and budget-friendly manner.

• Cross-departmental communication liaison between multiple key stakeholders within and across strategic business units

• Managed multiple projects with tight deadlines and budgets• Designed clear, concise presentations, simplifying complex ideas and language into lay-

speak • Presented strategic recommendations to key stakeholders, from external client-side to internal

senior management• Clients include: Cisco, Google, Apple, IBM, Bank of America, Kaiser, SAP, Federal Reserve of

San Francisco, State of California, VISA, Gap, Levi’s, BlackRock, Wells Fargo,…• Responsible for content production: writing, editing, and proof-reading, keeping a consistent

voice, tone and vision across multiple media channels (print, video, audio, web publishing,…)

Additional Information ____________________________________________________

Languages: English (fluent), Spanish (advanced proficiency) Technologies: Microsoft Office (Excel, Word, and PowerPoint), Mac OS (Apple), Windows PC, audio/video editing software, image editing software (Photoshop,…), Tableau (data visualization software), website development (WordPress, iWeb), Search Engine Optimization (Google Analytics, AdWords, AdSense, Webmaster Tools,…)

Cultural Affairs Manager, Office of Economic & Workforce Development

Kyiakhalid Ruiz

Kyiakhalid Ruiz MBA, 2015 Business Administration/Social Entrepreneurship

BA, 1999 American Studies

AA, 2014 Real Estate

Child of artists

Belief in the importance of art to artists and on society

Grew up selling art at flea markets and arts fairs

Believe that artists have the right to earn a living during their lifetimes

Increased rates over 40% to inspire other artists to value themselves and their talents

Proven manager (15 years!) Created an arts agency to promote communications for companies

Experience leading teams, budgeting for departments ($1+ Million in assets), and navigating Fortune500 bureaucracies

Renaissance Ideal Combining humanities/artist background with entrepreneurship and formal management training to become an embodiment of the Renaissance Ideal

We work both for the people of Oakland, and the artists and arts venues of Oakland…

Office of Economic and Workplace Development

Cultural Arts Division (Manager + 4 FTEs)

The people of Oakland

The artists and arts venues of Oakland

…this informs our department’s direction (Mission and Vision Statements*) (*proposed)

The people of Oakland

The artists and arts venues of Oakland

Mission

In accordance with the City of Oakland Guidelines, the Cultural Arts Department

strives to provide art to the people of Oakland and

enhance the dimension of our humanity.

Vision

The Cultural Arts Department will provide

the platform that will assist the artists and

arts venues of Oakland to succeed to their

fullest potential.

Opportunities we must capture…

Achieve Oakland’s buy-in

• Survey Oakland’s residents about their views on art & its importance in society

• Determine what art the people want to see and where

• Listening to the people of Oakland will give them an ownership stake in the power of art to transform the city’s identity

Own the entrances to Oakland• Make art available at all the

entrances to Oakland (BART, Amtrak, OAK, Greyhound,…)

• Permeate the atmosphere as soon as people enter Oakland. Make people associate art with Oakland. #oakland=art, #oaklandartlife,…

• Multiple arts opportunities per venue (short form theater, live music, gallery exhibitions, poetry jams,…)

• Arts itineraries at the stations

Opportunities we must capture…

Reinvigorate the Art & Soul Festival

• Make it the premier event on the West Coast!

• Increase exposure to increase attendance

• Increased attendance will support the vendors (many of whom are Oakland artists)

• Increased attendance also attracts additional corporate sponsorships, especially among the new Oakland tech-set (Pandora, Uber,…)

Opportunities we must capture…

Expanding arts partnerships

• Build comprehensive database of arts venues and companies in Oakland

• Expand database: Outreach to up-and-coming arts partners

• Bridge the gap: Use database to connect artists with venues, artists with each other, artists with students (to provide mentorship and apprenticeships)

• Encourage the financial viability of arts as a career

• Make sure artists and venues know that the City of Oakland is here for them

Opportunities we must capture…

Own the art events calendar

• Become the go-to arts calendar for events in the City of Oakland

• Stop relying on 3rd parties to showcase our art scene (too many disparate sources for attendees to get information)

• Have all the venues send us their arts events, then we promote them live (send team members to report/hashtag/geolocate/blog,… to raise public awareness)

• Team members get to pick which events they want to attend, commit to writing 500 words about it, interviewing the hosts, taking pictures,…)

Opportunities we must capture…

Oakland Cultural…

Oakland Cultural ArtsOakland, California oaklandnet.com

Your Go-To Source for Oakland’s Arts & Culture

Music Dance Street Art Art Galleries Museums

Sculpture Theater Poetry Movies Books

72 Pins72 Pins 72 Pins 72 Pins 72 Pins 72 Pins

72 Pins 72 Pins 72 Pins 72 Pins 72 Pins

Social Media Presence

We can leverage Pinterest’s strength by

creating a different “board” for each type of art created or performed

in Oakland.

Users can subscribe to whichever “boards” they

wish and share those posts on their own feed.

facebook

Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum!

Wall Photos Flair Boxes Oakland Cultural Arts Logout

View photos of Oakland Cultural Arts (5)Send Oakland Cultural Arts a messagePoke message

Wall Info Photos Boxes

Write something…

Share

Information

Networks: Bay Area Birthday: April 1, 2016 Political: The voice of the People! Religion: Art Hometown: Oakland, California

Friends

Libby Mark Kyiakhalid

Oakland Cultural Arts is preparing to see Stevie Wonder at the Coliseum! May 14, 2016

Paramount Theatre to Oakland Cultural Arts Thanks for covering our concert last night! May 12, 2016

Oakland Cultural Arts I can’t believe how awesome this gallery show is! @Broadway Arts May 9, 2016

Oakland Cultural Arts is so glad we have such a vibrant arts community! May 8, 2016

Oakland Cultural Arts hopes everyone realizes how quickly ticket will sell out for Poetry Slam 2016!!! September 9, 1962

Social Media Presence (cont’d)

Oakland Cultural Arts So many people at City Hall Jazz lunches!!! September 9, 1962

Facebook has a tremendous and engaged audience (1 Billion+ users)!

The Oakland Cultural Arts “company page” on

Facebook will enable us to engage that audience to

promote the arts and events in Oakland.

Social Media Presence (cont’d)

Brevity is the strength of Twitter.

Short, quick messages will allow us to announce

events and banter with like-minded followers.

The data analytics we mine from our social media

presence can be analyzed for campaign effectiveness.

101 likes oaklandarts Amazing dance show @ Destiny Arts!

Wish I was there! Have fun!

view all comments

oaklandarts

Your go-to place for Oakland’s Arts & Culture

Subscribe for current events in the Town!

Oakland Cultural Arts

www.oaklandnet.com/culture

OAKLANDARTS

Social Media Presence (cont’d)

Quick visuals is the heart of Instagram. Pics and videos

(enhanced with “filters”) allow users to share increase their

“social capital” among their peers.

The Cultural Arts Division can post art and events to Instagram, especially “in the moment” while

we’re covering the affair.

Support Enable artist/arts venue potential and financial

viability

Summary: Service from “soup to nuts”

Outreach Build & nurture the

connections

Promote Report on the events

Social Media to increase exposure

Goals Increased corporate

sponsorships & grant funding

opportunities

Kyiakhalid Ruiz Applicant for Cultural Affairs Manager

Proud son of Oakland!

Affiliated with the arts

Lifelong connection with local artists

Belief in the importance of art to artists and on society

Believe that artists have the right to earn a living during their lifetimes

15 years of Management Experience

Proven leadership of tight, cohesive teams

Capable budgeting and accounting skills

Respectful of presenting ideas and working with Senior Management

Inexhaustible Outside-the-box Ideas

Flexible and adaptable approach to overcoming unexpected challenges