ACHIEVEMENT*THROUGH*QUALITY*&*INTEGRITY*OF*SERVICE* PARTNER AGENCY

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WE ARE…

MISSION: To guide our clients in achieving their organizational targets and assuring financial success by delivering extraordinary and exceptional customer service and experiences. VISION: To be a pre-eminent "360 degree'’ agency in Ethiopia, East Africa, and beyond. CORE VALUES: Achievement, Integrity, Quality, Service, and People are the cornerstones of our success.

Krimson is an innovative and integrated marketing and communications firm based in Ethiopia and Switzerland. It is committed to delivering customized solutions to companies, organizations and individuals by adding value through technical knowledge and counsel or by simply doing the ordinary things well. Krimson aims to provide customers with the highest levels of professional services with a team tha t has an ex tens ive ne twork , originating from five different countries, speaking 3 different languages, across three continents. Krimson delivers global standard excellence –

tailored to the local market.

ETHIOPIA((

TK*building*2,*#411*Africa*Ave*(Bole*Rd)*

Addis*Ababa**

P:*+251116678980*F:*+251116678981*

E:*info@krimsonplc.com*www.krimsonplc.com*

SWITZERLAND((Chemin*des*Fins*8a*1218*Grand*Saconnex*Geneva*

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34 Havas Villages 15,000+ employees 500+ clients

GLOBAL FOOTPRINT. FULL INTEGRATION.

IMPLEMENTED ON 4 CONTINENTS - 761 AGENCIES IN MORE THAN 200 COUNTRIES

HAVAS GROUP 5TH LARGEST GLOBAL COMMUNICATIONS GROUP

AUTOMOTIVE

LUXE/ FASHION

TECHNOLOGY

TRAVEL

FINANCE/ INSURANCE

EXPERTISE IN MULTIPLE SECTORS IN AFRICA

FMCG

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>300 employees Full service ATL &

BTL Digital expertises Proprietary tools

A TAILOR-MADE PROPRIETARY NETWORK IN AFRICA

Ethiopia - partnership with Krimson

HUB In*Paris*

HAVAS AFRICA AN ORGANIZATION STRUCTURED AS HAVAS GROUP

+ 30 partners

3 affiliates

18 proprietary agencies

PROVEN POSITIVE RESULTS ON PR/

EVENT MANAGEMENT, DIGITAL ROI DRIVEN

CAMPAIGNS, AND BTL ACTIVATIONS

BRINGING INTERNATIONAL STANDARDS AND

LOCAL EXPERTISE AS ONE CONSOLIDATED

OFFER

EFFECTIVE MEDIA BUY DEALS AND ASSURANCE OF

PREMIUM PLACEMENTS

DELIVERING VALUE TOGETHER TO

CLIENTS

A LONG STANDING PARTNERSHIP OF

OVER 3 YEARS

HAVAS & KRIMSON IN ETHIOPIA

BRANDS THAT

TRUST US

WE BELIEVE…

For brands seeking to stand out in an increasingly

competitive market – deliberate marketing

and branding strategies are a

necessity

LONG-TERM VISION FOR BRAND SUCCESS

We build MEANINGFUL BRANDS

to consumers, businesses and society

VISION MISSION

We enable MEANINGFUL CONNECTIONS

that create real-time value for brands,

people and their communities

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CREATION

BRAND MANAGEMENT

AMPLIFICATION

CONTENT

EXPERIENTIALS

STRATEGIC PLANNING

DATA & INSIGHTS

Events / BTL Public PR

Press relations Influence

Media campaign Sports & Entertainment

Monitoring Competitive reviews Measure & impact

Creation, development & animation of commitment platform

CAPITALIZING ON PASSION CONNECTING BRANDS AND CONSUMERS

TOGETHER...

Head,(CLIENT(SERVICES(Terhas LEGASSE Lydia ERSTU

Head,(ADMIN(&(FINANCE(

Head,(OPERATIONS(Belsabe GIRMA

Head,(CREATIVE(SERVICES(Eshetu DEJENE

MANAGING PARTNER

Dawit LEMMA

OUR DEDICATED TEAM A STRONG EXPERTISE OF THE LOCAL MARKET

Digital(Manager(PARIS(

Aurélie JARRY Strategic(Planning(Director(

PARIS(

Vineel GUPTA

CEO, Havas Africa Jorge IRIZAR

SYNERGY IS KEY SUPPORT OF A 100 % AFRICA DEDICATED HUB IN EUROPE

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WE DELIVER…

Help our clients:

align marketing and branding initiatives with their business strategy

integrate corporate and marketing communications to achieve business results more efficiently

analyze and design the structure of marketing and communications departments

utilize strategic communications to achieve corporate objectives

OUR APPROACH GOING ALONG WITH YOU TO BUILD YOUR BRAND

MISSION WHAT, WHEN. Define the project behind your brand. Define your objectives. We’ll bring creative ways to put your business idea into your company’s mission.

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CORE VALUES HOW. Determine the values held by your brand. We help you define which modes of communication to adapt that will be the most effective.

2

VISION WHAT, WHO, WHERE. Define the reach of your brand. We help you select and implement the right tools for the right message on the right platform.

3

PERSONNALITY WHY. Emotions and feelings towards your brand. We help you determine and manage the perception you want your brand to inspire.

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YOUR BRAND IS THE MOST PRECIOUS OF YOUR IMMATERIAL ASSET. WE HELP YOU TO PRESERVE, RENEW OR CREATE ITS IDENTITY.

CREATE YOUR BRAND IDENTITY.

CREATE A VISUAL IDENTITY - BROADCAST ADJUSTED CONTENT - SPREAD THE RIGHT WORDS - IGNITE COMMUNION AROUND YOUR BRAND - REACH AND EXTEND YOUR TARGET

STRATEGIC PLATFORM

& GUIDELINES

INSIGHTS INTO CLIENTS NEEDS

IMPLEMENTATION &

CONNECTING IDEAS

OUR METHOD MEANINGFUL CONNECTION PLANNING

MONITORING & EVALUATION

UNDERSTAND •  CORE CHALLENGES

•  KEY PERFORMANCES •  KEY INSIGHTS

DESIGN •  STRATEGIC VISION •  MARKETING PLAN •  CREATIVE ASSETS

ACTIVATE •  STRATEGIC PLAN •  MARKETING PLAN

•  COMMUNICATION PLAN

OPTIMIZE •  EVALUATE STRATEGIC PLAN AND

CAMPAIGN IMPLEMENTATION •  REVIEW & REVISE

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An*INTEGRATED*strategy*based*on*4(MAIN(PILLARS(with*DIGTAL*as*the*core*priority(

360° STRATEGY COMPREHENSIVE CAMPAIGN IMPLEMENTATION

MEDIA PLANNING AND BUYING REPUTATION STRATEGY

CREATION AND DESIGN SPORTS AND ENTERTAINMENT

DIGITAL

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!  Local media experts with strong knowledge and connections within the market

!  Media buying with Havas benchmarks for local and panafrican supports: radio, TV, OOH, Print

!  A connected network to activate multi-market campaigns

!  A more personnalized and direct way to touch your audience

!  Tailor-made offer depending on your needs and market specificities

!  Special events, presence in fairs, points of sale marketing, sponsoring…

!  100% integrated Havas offer

!  Multi-support: desktop, mobile

!  Programmatic, direct buying

!  Social media expertise !  SEO/SEA to connect your campaign

to your website

DIGITAL

MEDIA PLANNING & BUYING IDENTIFY & ACTIVATE EFFECTIVE CAMPAIGNS

BTL OFFLINE

FROM STRATEGY TO CAMPAIGN ACTIVATION We developed a certified strategy that is always dedicated to the specificity of each project. Our media planning strategies are ROI focused. We guarantee the best deployment, the best cover and the best reach of your target, for the most competitive prices.

DIGITAL PRODUCTION

BRAND ENGAGEMENT

MOBILE MARKETING

CONNECTED CAMPAIGNS

OPTIMIZATION

programmatic media buying - builds your audience by

choosing the right websites for the right target

innovative mobile experiences - mobile users

create easier connections with the brand. We can design apps or develop specific

format

a social media offer -integrating various competencies from

strategic conception to social media campaign analysis.

audience profiling to better analyze your website’s visitors.

We handle conversion optimzation through SEM,

lead generation and analysis.

specialized in digital - strategies, conception and

production of websites and apps

DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE

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PROGRAMMATICS !  Programmatic vs. Direct buying: build your own audience " reach the right target on the right site !  Close targeting: ads are less intrusive, disruptive " deliver the right message !  RTB « Real Time Bidding » process " buy at the best price !  Real time monitoring and day-to-day optimization

BRAND ENGAGEMENT !  Foster customer’s intimacy with your brand and build trustful communities !  Logged platforms: high precision in targeting, precise knowledge of your audience !  Wide range of competencies: social strategy, media buying, community management, analytics

SEARCH ENGINE MANAGEMENT Connect your website to your campaigns !  Audience profiling: understand who is visiting your website !  Consumer conversion funnel: optimize conversions on your website to derive full benefit of your campaigns !  SEM: use the power of semantics to increase your visibility in search engine results

DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE

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We believe in the power of mobile !  Mobile-first website development with optimized user navigation !  Mobile app development to get a new connection platform with your

audience !  Mobile-specific creatives with innovative formats (interstitial, app

branding…)

Digital opens new creative territories

!  Conception of specific user-friendly digital formats !  Integrate innovative call to actions to generate lead !  Dedicated developers to design tailored performance-

oriented websites

Specialized in website developement and digital specific creative formats

DIGITAL AT THE CORE OUR PROPRIETY PROGRAM EXPERTISE

Specialized in mobile app development and mobile specific creatives formats

Editorial Communication

Events

Consumer PR

Press Relations !  Create content: pressbook, media kits, press releases !  Optimize and enrich your press distribution list !  Create and execute special events for media relations: press conferences, press travels

!  Design a personalized editorial content strategy !  Internal communication: creation of magazine, newsletters !  External: activity report, CSR, press releases

!  Analyze, target and address key opinion leaders, first movers, influencers !  Deliver the appropriate content to convince them !  Create empathy (desire, affinity) with your brand

!  Boost your brand’s image organizing upmarket events: forums, conferences, large public gathering

!  We manage every aspect: creative content, production, logistics, press coverage

PUBLIC RELATIONS FOUR MAIN LEVERS TO BOOST YOUR REPUTATION

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Recommend the right solutions for our clients to ensure on-going meaningful relationships with their fan communities through sponsorship, branded content, social networks, and live brand experiences

SPORTS & ENTERTAINMENT ENGAGING BRANDS, FANS, & COMMUNITIES

!  S&E Consulting

!  Sponsorship Consulting !  Brand Strategy

!  Branded Content

!  Ambassadors & Celebrities

!  Live Events & Stunts

!  Research & Measurement

!  Internal Communications

!  Hospitality

LOOKING FOR DIRECT EFFECT ON REVENUE STREAMS

Create brand awareness

OUR OBJECTIVES ARE MULTI-LAYERED…

Increase market share through a 360° approach

Develop brand equity*

By using proven tools and activities, we promote positive attitudes and behaviors that will help convert interested consumers into customers

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OUR WORK…

Strategy: conduct marketing development consultation with the leadership of Technostyle - develop an organizational rebranding and communications strategy that effectively communicates the purpose, mission and values of the company. selection of appropriate communication agencies to implement strategy in accordance with respective agency strengths Project Mgmt: manage implementation and serve as liaison between Technostyle and communications agency

Brand Identity

Corporate Identity

Print Advertsing

Social Media

BTL Activations

Sales Promotions Short Videos

Photography

TV Advertising

Radio Advertising

Factory

Launch Event

Content Creation: translation of creatives into Amharic for local media platforms: radio, print Advertising: manage ATL, BTL, and Digital communications and advertising strategy since 2013 – Media strategy, planning, buying, placing & monitoring Coordinate with Emirates PR agency (Hill & Knowlton - Nairobi) and Creative agency (DDB – Dubai) Havas Media is the global media agency of Emirates Airlines

Content Creation: design and production of creatives for all platforms: print, online, social media, video, radio – including translation into Amharic Advertising: manage ATL, BTL, and Digital communications and advertising strategy – Media strategy, planning, buying, placing & monitoring PR: organize all event materials, coordinate with local media, create press releases, write speeches for Managing Director (Total Ethiopia), coordinate press conferences, media invitations Havas Media is the media agency for the Total “Startupper of the Year” project in Africa

Video Production: served as Local Producer for the brand video project – “Creativity in Motion” - with the purpose of promoting Ethiopia's exports through the Champiaon Product Approach (CPA) Branding: served as advisor to the Ethiopian Investment Commission on the branding strategy of the CPA Project. Worked with TFC (one of the largest and most successful production companies in Japan) along with Dentsu (the largest advertising agency in Japan). Apart from the EIC, other stakeholders of this project include the Ministry of Foreign Affairs, Ministry of Industry, Ministry of Trade, the Ethiopian Chamber of Commerce and Sectorial Associations, and JICA.

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OUR DESIGN CHALLENGES...

THANK YOU